Sun care recorded healthy growth in 2021, with both current value and volume sales recording positive performances. The strong momentum seen in inboun......
Skin care saw another year of current value growth in 2021, with this performance driven by new launches and the demand for natural and sustainable pr......
In 2021, oral care in Germany registered its fastest current value growth rate since 2016, despite the strong continued strong impact of the pandemic ......
Men's grooming registered its strongest current value growth rate in several years in the German market in 2021, although this was still marginal. The......
Hair care was amongst the beauty and personal care categories that saw the most growth in Germany in 2021. In fact, this category proved to be quite r......
Fragrances saw only a small current value decline in 2021, after witnessing a strong single-digit decline in 2020. Although the value decline was not ......
After experiencing a decline in 2020, retail value sales of depilatories continued to fall during 2021, still suffering from fewer trips outside the h......
The use of deodorants increased from spring 2021, due to the gradual easing of COVID-19 restrictions, the gradual implementation of hybrid working, an......
In 2020, colour cosmetics was amongst the beauty and personal care categories most negatively affected by the COVID-19 pandemic in Germany. This situa......
Sales of bath and shower products surged in value terms during 2020, due to skyrocketing demand for products such as hand sanitisers and liquid soap. ......
Baby and child-specific products performed fairly well in current value terms during 2021. Sales in baby and child-specific skin care, hair care, toil......
In 2021, the demand for premium products within beauty and personal care in Germany continued to be shaped by the pandemic situation. Following the 20......
After experiencing a current value decline in 2020, mass beauty and personal care recorded a positive performance in 2021. Mass hair care in particula......
The beauty and personal care industry in Germany bounced back to positive current value growth in 2021, although value sales still fell shy of the pre......
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