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The report efficiently evaluates the market from various dimensions to deliver an end-product that is informative, elaborate, and accurate and includes detailed market segmentation, regional analysis, and competitive landscape of the industry. Read More

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Market is segmented by Types, Applications, Technology, End-use Industries, and Regions. Read More

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The report presents the current market size, and market forecast, market opportunities, key drivers and restraints, regulatory scenario, industry trend, PESTLE analysis, PORTER’s analysis, new product approvals/launch, promotion and marketing initiatives, pricing analysis, competitive landscape which help businesses in decision making. The analysis data is based on current and historical market trends which help in investment related decisions. Read More

Reimagining Licensing in Toys and Games: The Rise of New Players, Challenges for Established Powerhouses

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Report Code : 532095
Industry : Consumer Goods and Retail
Published On : Dec 2020
Pages : 31
Publisher : Euromonitor International
Format:

Captive audiences at home in 2020 have been re-shaping the business of entertainment. Where children (and adults) consume content influences their interests, shopping and playtime. For the licensing business, new routes to consumers are both an opportunity and a disruption. Established powerhouses can leverage "vault brands" and studios to drive character development. New players, meanwhile, are leveraging streaming, e-sports, anime and mindfulness, and are bridging generation gaps.

Euromonitor International's Reimagining Licensing in Toys and Games: The Rise of New Players, Challenges for Established Powerhouses global briefing offers a comprehensive guide to the Toys and Games market at an international level. It looks at both global and regional level performances as well as providing category and channel analysis. It identifies the leading companies and offers strategic analysis of key factors influencing the industry, new product developments as well as future trends and prospects.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Introduction
Setting the Scene
New Routes to Consumers
Fun Doesn't Get Old
A New Generation of Girl Power
Strategic Takeaways

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Frequently Asked Questions

What does this report covers?

This report incorporates the analysis of factors that augments the market growth. Report presents competitive landscape of the global market. This also provides the scope of different segments and applications that can potentially influence the market in the future. The analysis is based on current market trends and historic growth data. It includes detailed market segmentation, regional analysis, and competitive landscape of the industry.

Does this report estimates the current market size?

The report efficiently evaluates the current market size and provides industry forecast. The market was valued at xxx Million US$ in 2019, and is expected to grow at a CAGR of xx% during the period 2020-2027.

Does the report provides Market Size in terms of – Value (US$ Mn) and Volume (thousand ton / metric ton / cubic meter) - of the market?

The report efficiently evaluates the current market size and provides forecast for the industry in terms of Value (US$ Mn) and Volume (thousand ton / metric ton / cubic meter).

What are the key segments offered in this report?

Market is segmented by:

Which market dynamics covered in this report?

The report share key insights on the following:

It helps the businesses in making investments decisions.

Does this report offer customization?

Customization helps the organization to gain insight on specific segments and regions of interest. Thus, WMR offers tailored report information based on business requirement in order to take strategic calls.