In the mature Western European beer market, there is a distinct upmarket shift, as consumers are increasingly seeking better-quality options and higher-priced products. In that regard, particularly premium, craft and mixed beers are setting trends and impact the development of beer in the region overall. Furthermore, non/low alcohol beer is increasingly becoming an additional growth area for beer manufacturers in developed Western European beer nations such as Germany.

Euromonitor International's Beer in Western Europe global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Beer in Western Europe
Euromonitor International
August 2019
introduction
REGIONAL OVERVIEW
Regional Overview
LEADING COMPANIES AND BRANDS
Leading Companies and Brands
Forecast Projections
COUNTRY SNAPSHOTS

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