Netscribes' latest market research report titled White Spirits Market in India 2015 highlights the competitive market scenario of the Indian white spirits market and its growth prospects in the ensuing years. Alcoholic beverages market in India is dominated by whisky; however, the white spirits market has been the fastest growing segment. Vodka forms a huge market under white spirits in India followed by gin and white rum. Due to changing cultures, consumers are gradually opting to visit pubs and lounges more frequently. With a growth in young population in India, the youth is more inclined to drinking lighter spirits which is spurring growth in white spirits such vodka, rum, gin and tequila. Players in the industry are launching regular and premium brands to tap this potential and growing demand.
One of the reasons for the low preference for white spirits is high taxes imposed on their consumption. The key challenges identified encompass high tax structure and improper regulations and advertising ban on alcohol. Key trends in the market include innovative packaging, entry of new players and growing popularity of flavored drinks.

Slide 1: Executive Summary

Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2011-2012, 2012-13, 2013-14, 2014-15), Inflation Rate: Monthly (Jul-Aug 2013 - Nov-Dec 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013), Exchange Rate: Half Yearly (Apr 2014 - Sep 2014)
Slide 4: Lending Rate: Annual (2011-2012, 2012-13, 2013-14, 2014-15), Trade Balance: Annual (2010-11, 2011-12, 2012-13, 2013-14), FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13)

Introduction
Slide 5: White Spirits Market - Introduction

Market Overview
Slide 6-9: Indian White Spirits Market - Overview

Market Segmentation
Slide 10: Indian Spirits Market - Segmentation
Slide 11: Indian Made Foreign Liquor (IMFL) - Segmentation

EXIM
Slide 12: Export and Import of vodka (2011-2012 - 2014-2015 [Apr-Oct], Major Exporting Nations - Value-Wise (2014), Major Importing Nations - Value-Wise (2014)
Slide 13: Export and Import of Gin in Containers (2 Liters or Less) (2011-2012 - 2014-2015 [Apr-Oct], Major Exporting Nations - Value-Wise (2014), Major Importing Nations - Value-Wise (2014)
Slide 14: Export and Import of Gin in Containers (> 2 Liters) (2011-2012 - 2014-2015 [Apr-Oct], Major Exporting Nations - Value-Wise (2014), Major Importing Nations - Value-Wise (2014)

Drivers & Challenges
Slide 15: Drivers and Challenges - Summary
Slide 16-20: Drivers
Slide 21-22: Challenges

Trends
Slide 23: Trends - Summary
Slide 24-27: Key Trends

Competitive Landscape
Slide 28: Porter's Five Forces Analysis
Slide 29: Competitive Benchmarking, Public Trading Comparables
Slide 30-32: Competitive Benchmarking, Key Ratios of Top 3 Companies - Operational Basis (FY 2014)
Slide 33: Competitive Benchmarking, Key Ratios of Top 3 Companies - Financial Basis (FY 2014)
Slide 34-63: Major Public Players
Slide 64-79: Major Private Players

Consumer Insights
Slide 80-83: Consumer Insights on White Spirits

Strategic Recommendations
Slide 84: Strategies

Appendix
Slide 85: Key Ratios Description
Slide 86: Sources of Information

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