Similar to department stores, variety stores, which is another channel that mostly sells non-grocery products, was hit hard by the COVID-19 effects on trade in 2020. Due to national lockdown and ongoing social distancing, which led to outlets closing and reduced footfall respectively, variety stores experienced a sharp decline in current value sales. Moreover, Vietnamese consumers tend to spend less on non-grocery products during financially uncertain times, and this proved the case in 2020.
Euromonitor International's Variety Stores in Vietnam report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Variety Stores market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Variety Stores in Vietnam
Euromonitor International
February 2021
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Channel suffers as stores shut and consumers stay away
Craze for Korean culture increasingly influencing variety stores
Miniso is at the summit of variety stores
RECOVERY AND OPPORTUNITIES
Franchise model offers solid route to achieving sales growth
Online sales unlikely to gain traction for variety stores
Diversification in the in-store experience can help achieve stand-out
CHANNEL DATA
Table 1 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 2 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 3 Variety Stores GBO Company Shares: % Value 2016-2020
Table 4 Variety Stores GBN Brand Shares: % Value 2017-2020
Table 5 Variety Stores LBN Brand Shares: Outlets 2017-2020
Table 6 Variety Stores LBN Brand Shares: Selling Space 2017-2020
Table 7 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 8 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on retailing
COVID-19 country impact
Omnichannel strategy is key to success for the big players
VinGroup exits Vietnamese retailing while Central Group acquires Nguyen Kim
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2020
Physical retail landscape
Cash and carry
Seasonality
Vietnamese Lunar New Year (Tet)
Black Friday
Payments and delivery
Emerging business models
MARKET DATA
Table 9 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 10 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 11 Sales in Store-based Retailing by Channel: Value 2015-2020
Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 13 Store-based Retailing Outlets by Channel: Units 2015-2020
Table 14 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 15 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 16 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 19 Sales in Grocery Retailers by Channel: Value 2015-2020
Table 20 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 21 Grocery Retailers Outlets by Channel: Units 2015-2020
Table 22 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 25 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 26 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 27 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 28 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 31 Sales in Mixed Retailers by Channel: Value 2015-2020
Table 32 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 33 Mixed Retailers Outlets by Channel: Units 2015-2020
Table 34 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 35 Retailing GBO Company Shares: % Value 2016-2020
Table 36 Retailing GBN Brand Shares: % Value 2017-2020
Table 37 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 38 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 39 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 40 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 41 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 42 Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 43 Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 44 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 45 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 46 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 47 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 48 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 49 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 50 Mixed Retailers GBO Company Shares: % Value 2016-2020
Table 51 Mixed Retailers GBN Brand Shares: % Value 2017-2020
Table 52 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
Table 53 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 56 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
Table 57 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
Table 58 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
Table 59 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 60 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 61 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 64 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
Table 65 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
Table 66 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
Table 67 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 70 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 72 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 76 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
Table 77 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
Table 78 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
Table 79 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
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