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Sweet Spreads in Vietnam

The landscape for sweet spreads is still small in Vietnam; however, value and volume growth in 2020 is set to be positive, despite the outbreak of COVID-19. Value growth will be driven by honey and jams and preserves, with jams and preserves expected to bring in the bulk of value sales. Honey continues to benefit from its widespread traditional use and availability in both branded and unbranded versions, making it a key item for consumers to have in the home during the outbreak of COVID-19, with...

Euromonitor International's Sweet Spreads in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sweet Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Sweet Spreads in Vietnam
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Jams and preserves drive retail value growth and lead sales, while honey benefits from its traditional use
COVID-19 has a negative impact on foodservice, which has a knock-on effect in the retailing landscape
Golden Farm leads, however, an overall lack of promotional activities stifles growth in the landscape
RECOVERY AND OPPORTUNITIES
Value and volume growth increase across the forecast period, led by honey, with sales boosted by jams and preserves
Honey will lead growth over the forecast period, promoting its health benefits and natural positioning
Young consumers are set to boost sales, while international players are expected to join the landscape across the forecast period
CATEGORY DATA
Table 1 Sales of Sweet Spreads by Category: Volume 2015-2020
Table 2 Sales of Sweet Spreads by Category: Value 2015-2020
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2015-2020
Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020
Table 6 NBO Company Shares of Sweet Spreads: % Value 2016-2020
Table 7 LBN Brand Shares of Sweet Spreads: % Value 2017-2020
Table 8 Distribution of Sweet Spreads by Format: % Value 2015-2020
Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025
Table 10 Forecast Sales of Sweet Spreads by Category: Value 2020-2025
Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

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