Vietnam Spirits Market size (historic and forecasts), company shares, brand shares and distribution data 2018-2023

Spirits in Vietnam

Euromonitor International

July 2019


LIST OF CONTENTS AND TABLES


Headlines

Prospects

Cream-based Liqueurs Is on A Strong Declining Trend

Players in Local White Spirits Struggle To Maintain Their Sales

the Struggle To Achieve Growth in Some Categories

Competitive Landscape

Hanoi Liquor Continues To Lead Spirits

Strong Fragmentation in Spirits

International Players Mainly Focus on Pushing Sales in Bars/pubs

Category Background

Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology

Summary 1 Benchmark Brands 2018

Category Data

Table 1 Sales of Spirits by Category: Total Volume 2013-2018

Table 2 Sales of Spirits by Category: Total Value 2013-2018

Table 3 Sales of Spirits by Category: % Total Volume Growth 2013-2018

Table 4 Sales of Spirits by Category: % Total Value Growth 2013-2018

Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018

Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018

Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018

Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2013-2018

Table 10 Sales of White Rum by Price Platform: % Total Volume 2013-2018

Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2013-2018

Table 12 Sales of English Gin by Price Platform: % Total Volume 2013-2018

Table 13 Sales of Vodka by Price Platform: % Total Volume 2013-2018

Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2013-2018

Table 15 GBO Company Shares of Spirits: % Total Volume 2014-2018

Table 16 NBO Company Shares of Spirits: % Total Volume 2014-2018

Table 17 LBN Brand Shares of Spirits: % Total Volume 2015-2018

Table 18 Forecast Sales of Spirits by Category: Total Volume 2018-2023

Table 19 Forecast Sales of Spirits by Category: Total Value 2018-2023

Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023

Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023

Executive Summary

Beer Remains the Dominant Category

2018 Is A Difficult Year for Alcoholic Drinks

Saigon Alcohol Beer & Beverages Corp (sabeco)

Internet Retailing Gains Popularity in Beer

A Positive Performance Is Expected for Alcoholic Drinks

Market Background

Legislation

Table 22 Number of On-trade Establishments by Type 2013-2018

Taxation and Duty Levies

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2018

Operating Environment

Contraband/parallel Trade

Duty Free

Cross-border/private Imports

Key New Product Launches

Outlook

Market Indicators

Table 23 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

Market Data

Table 24 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018

Table 25 Sales of Alcoholic Drinks by Category: Total Value 2013-2018

Table 26 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018

Table 27 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018

Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018

Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018

Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018

Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018

Table 32 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018

Table 33 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018

Table 34 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018

Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023

Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023

Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023

Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

Definitions

Sources

Summary 3 Research Sources