COVID-19 appeared in Vietnam in Vietnam and continued to impact the market in 2021 with it having a big impact on the lives of consumers. However, thanks to the roll-out of the country's vaccination programme and the flexibility of the government, COVID-19 is now under control with restrictions being lifted and consumer fears dissipating. As a result, businesses in general, and dairy players specifically, have seen a return to normal pre-COVID-19 operations in 2022. As such, all dairy manufactur...
Euromonitor International's Dairy Products and Alternatives in Vietnam report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.
Product coverage: Baby Food, Dairy, Plant-based Dairy.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Dairy Products and Alternatives market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Dairy Products and Alternatives in Vietnam
Euromonitor International
September 2022
List Of Contents And Tables
DAIRY PRODUCTS AND ALTERNATIVES IN VIETNAM
EXECUTIVE SUMMARY
Dairy products and alternatives in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for dairy products and alternatives?
CHART 1 Dairy Products and Alternatives Value Sales Growth Scenarios: 2020-2027
CHART 2 Dairy Products and Alternatives Impact of Drivers on Value Sales: 2020-2027
MARKET DATA
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2017-2022
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2018-2022
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2019-2022
Table 5 Distribution of Dairy Products and Alternatives by Format: % Value 2017-2022
Table 6 Forecast Sales of Dairy Products and Alternatives by Category: Value 2022-2027
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
BABY FOOD IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Products that support brain development gain preference
Gerber continues to grow but Vinamilk retains the lead
Inflation puts pressure on consumers but baby food sales protected by the essential nature of these products
PROSPECTS AND OPPORTUNITIES
Baby food set for bright future as parents prioritise their children's health
Milk formula set to benefit from growing education and awareness
Local players set for a growing role in baby food, while other baby food should also receive growing interest
CATEGORY DATA
Table 8 Sales of Baby Food by Category: Volume 2017-2022
Table 9 Sales of Baby Food by Category: Value 2017-2022
Table 10 Sales of Baby Food by Category: % Volume Growth 2017-2022
Table 11 Sales of Baby Food by Category: % Value Growth 2017-2022
Table 12 Sales of Growing-Up Milk Formula by Age: % Value 2017-2022
Table 13 NBO Company Shares of Baby Food: % Value 2018-2022
Table 14 LBN Brand Shares of Baby Food: % Value 2019-2022
Table 15 Distribution of Baby Food by Format: % Value 2017-2022
Table 16 Forecast Sales of Baby Food by Category: Volume 2022-2027
Table 17 Forecast Sales of Baby Food by Category: Value 2022-2027
Table 18 Forecast Sales of Baby Food by Category: % Volume Growth 2022-2027
Table 19 Forecast Sales of Baby Food by Category: % Value Growth 2022-2027
BUTTER AND SPREADS IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Retail and foodservice sales seeing stronger growth in 2022
Sales are being negatively impacted by inflation and supply shortages
Anchor retains its popularity in butter
PROSPECTS AND OPPORTUNITIES
Imported brands likely to maintain a key role in the market.
Generating product awareness key to expansion but financial pressures threaten to undermine growth
Introducing butter into the local cuisine would be a game changer
CATEGORY DATA
Table 20 Sales of Butter and Spreads by Category: Volume 2017-2022
Table 21 Sales of Butter and Spreads by Category: Value 2017-2022
Table 22 Sales of Butter and Spreads by Category: % Volume Growth 2017-2022
Table 23 Sales of Butter and Spreads by Category: % Value Growth 2017-2022
Table 24 NBO Company Shares of Butter and Spreads: % Value 2018-2022
Table 25 LBN Brand Shares of Butter and Spreads: % Value 2019-2022
Table 26 Distribution of Butter and Spreads by Format: % Value 2017-2022
Table 27 Forecast Sales of Butter and Spreads by Category: Volume 2022-2027
Table 28 Forecast Sales of Butter and Spreads by Category: Value 2022-2027
Table 29 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2022-2027
Table 30 Forecast Sales of Butter and Spreads by Category: % Value Growth 2022-2027
CHEESE IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Inflation and other economic pressures limit growth within cheese
Mozzarella growing in popularity
International players continue to dominate sales with limited interest from local companies
PROSPECTS AND OPPORTUNITIES
Westernisation likely to remain a key influence on demand for cheese
Being import-dependent makes cheese susceptible to the international business environment
Young people and parents likely to be the main target of marketing
CATEGORY DATA
Table 31 Sales of Cheese by Category: Volume 2017-2022
Table 32 Sales of Cheese by Category: Value 2017-2022
Table 33 Sales of Cheese by Category: % Volume Growth 2017-2022
Table 34 Sales of Cheese by Category: % Value Growth 2017-2022
Table 35 Sales of Spreadable Processed Cheese by Type: % Value 2017-2022
Table 36 Sales of Soft Cheese by Type: % Value 2017-2022
Table 37 Sales of Hard Cheese by Type: % Value 2017-2022
Table 38 NBO Company Shares of Cheese: % Value 2018-2022
Table 39 LBN Brand Shares of Cheese: % Value 2019-2022
Table 40 Distribution of Cheese by Format: % Value 2017-2022
Table 41 Forecast Sales of Cheese by Category: Volume 2022-2027
Table 42 Forecast Sales of Cheese by Category: Value 2022-2027
Table 43 Forecast Sales of Cheese by Category: % Volume Growth 2022-2027
Table 44 Forecast Sales of Cheese by Category: % Value Growth 2022-2027
DRINKING MILK PRODUCTS IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Drinking milk products is attracting more investment from local players
Price pressures impacting drinking milk products as COVID-19 continues to have a negative impact on the market
Vinamilk maintains its strong lead despite challenges
PROSPECTS AND OPPORTUNITIES
Drinking milk products set for further strong growth thanks to its healthy and nutritious image
Health and wellness likely to be a key focus of new product development
Traditional retail channels remain key to the distribution of drinking milk products but modern grocery retailers set to boost sales of fresh milk
CATEGORY DATA
Table 45 Sales of Drinking Milk Products by Category: Volume 2017-2022
Table 46 Sales of Drinking Milk Products by Category: Value 2017-2022
Table 47 Sales of Drinking Milk Products by Category: % Volume Growth 2017-2022
Table 48 Sales of Drinking Milk Products by Category: % Value Growth 2017-2022
Table 49 NBO Company Shares of Drinking Milk Products: % Value 2018-2022
Table 50 LBN Brand Shares of Drinking Milk Products: % Value 2019-2022
Table 51 Distribution of Drinking Milk Products by Format: % Value 2017-2022
Table 52 Forecast Sales of Drinking Milk Products Products by Category: Volume 2022-2027
Table 53 Forecast Sales of Drinking Milk Products Products by Category: Value 2022-2027
Table 54 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2022-2027
Table 55 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2022-2027
YOGHURT AND SOUR MILK PRODUCTS IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Drinking yoghurt with live probiotics continues to draw attention thanks to immunity boosting claims
Vinamilk maintains to dominate the category
Reduced sugar yoghurt proving popular
PROSPECTS AND OPPORTUNITIES
Yoghurt still full of potential as a healthy and indulgent food
More players likely to enter the market but Vinamilk likely to retain its dominance thanks to ongoing investments
Innovation will remain a key sales driver
CATEGORY DATA
Table 56 Sales of Yoghurt and Sour Milk Products by Category: Volume 2017-2022
Table 57 Sales of Yoghurt and Sour Milk Products by Category: Value 2017-2022
Table 58 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2017-2022
Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2017-2022
Table 60 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2018-2022
Table 61 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2019-2022
Table 62 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2017-2022
Table 63 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2022-2027
Table 64 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2022-2027
Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2022-2027
Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2022-2027
OTHER DAIRY IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Foodservice is recovering well in 2022 while the popularity of condensed milk ensures retail sales remain stable
Vinamilk maintains the biggest players in condensed milk
Cream sees a stronger performance in 2022 thanks to the recovery of the foodservice channel
PROSPECTS AND OPPORTUNITIES
Condensed milk should continue to benefit from strong coffee drinking culture
Foodservice likely to retain a key role in the sale and promotion of other dairy
Cream should benefit from increased distribution in the forecast period
CATEGORY DATA
Table 67 Sales of Other Dairy by Category: Volume 2017-2022
Table 68 Sales of Other Dairy by Category: Value 2017-2022
Table 69 Sales of Other Dairy by Category: % Volume Growth 2017-2022
Table 70 Sales of Other Dairy by Category: % Value Growth 2017-2022
Table 71 Sales of Cream by Type: % Value 2017-2022
Table 72 NBO Company Shares of Other Dairy: % Value 2018-2022
Table 73 LBN Brand Shares of Other Dairy: % Value 2019-2022
Table 74 Distribution of Other Dairy by Format: % Value 2017-2022
Table 75 Forecast Sales of Other Dairy by Category: Volume 2022-2027
Table 76 Forecast Sales of Other Dairy by Category: Value 2022-2027
Table 77 Forecast Sales of Other Dairy by Category: % Volume Growth 2022-2027
Table 78 Forecast Sales of Other Dairy by Category: % Value Growth 2022-2027
PLANT-BASED DAIRY IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Vinasoy maintains its lead in soy drinks as sales are threatened by supply challenges
Plant-based yoghurt and cheese suffering from a lack of awareness in Vietnam
Other plant-based milk remains a niche with potential
PROSPECTS AND OPPORTUNITIES
Plant-based dairy expected to become more diverse
Soy drinks could suffer from category maturity
Other plant-based milk set for healthy growth
CATEGORY DATA
Table 79 Sales of Plant-Based Dairy by Category: Volume 2017-2022
Table 80 Sales of Plant-Based Dairy by Category: Value 2017-2022
Table 81 Sales of Plant-Based Dairy by Category: % Volume Growth 2017-2022
Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2017-2022
Table 83 NBO Company Shares of Plant-Based Dairy: % Value 2018-2022
Table 84 LBN Brand Shares of Plant-Based Dairy: % Value 2019-2022
Table 85 Distribution of Plant-Based Dairy by Format: % Value 2017-2022
Table 86 Forecast Sales of Plant-Based Dairy by Category: Volume 2022-2027
Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2022-2027
Table 88 Forecast Sales of Plant-Based Dairy by Category: % Volume Growth 2022-2027
Table 89 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2022-2027
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