Vietnam Alcoholic Drinks Market size (historic and forecasts), company shares, brand shares and distribution data 2018-2023

Alcoholic Drinks in Vietnam

Euromonitor International

July 2019


LIST OF CONTENTS AND TABLES


Executive Summary

Beer Remains the Dominant Category

2018 Is A Difficult Year for Alcoholic Drinks

Saigon Alcohol Beer & Beverages Corp (sabeco)

Internet Retailing Gains Popularity in Beer

A Positive Performance Is Expected for Alcoholic Drinks

Market Background

Legislation

Table 1 Number of On-trade Establishments by Type 2013-2018

Taxation and Duty Levies

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018

Operating Environment

Contraband/parallel Trade

Duty Free

Cross-border/private Imports

Key New Product Launches

Outlook

Market Indicators

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

Market Data

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018

Table 4 Sales of Alcoholic Drinks by Category: Total Value 2013-2018

Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018

Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018

Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018

Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018

Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018

Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018

Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018

Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018

Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018

Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023

Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023

Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023

Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

Definitions

Sources

Summary 2 Research Sources

Headlines

Prospects

Beer Encounters Various Barriers and Difficulties

Stricter Government Policies Are Expected for Beer in the Forecast Period

Beer Still Has Much Potential for Development Despite the Expected Difficulties

Competitive Landscape

Saigon Alcohol Beer & Beverages Corp (sabeco) Strengthens Its Lead

Thai Beverage Acquires Shares in Sabeco

the Competition Becomes Increasingly Intense

Category Background

Lager Price Band Methodology

Summary 3 Lager by Price Band 2018

Category Data

Table 18 Sales of Beer by Category: Total Volume 2013-2018

Table 19 Sales of Beer by Category: Total Value 2013-2018

Table 20 Sales of Beer by Category: % Total Volume Growth 2013-2018

Table 21 Sales of Beer by Category: % Total Value Growth 2013-2018

Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018

Table 23 Sales of Beer by Off-trade vs On-trade: Value 2013-2018

Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018

Table 26 GBO Company Shares of Beer: % Total Volume 2014-2018

Table 27 NBO Company Shares of Beer: % Total Volume 2014-2018

Table 28 LBN Brand Shares of Beer: % Total Volume 2015-2018

Table 29 Forecast Sales of Beer by Category: Total Volume 2018-2023

Table 30 Forecast Sales of Beer by Category: Total Value 2018-2023

Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023

Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023

Prospects

Prospects

Headlines

Prospects

Cream-based Liqueurs Is on A Strong Declining Trend

Players in Local White Spirits Struggle To Maintain Their Sales

the Struggle To Achieve Growth in Some Categories

Competitive Landscape

Hanoi Liquor Continues To Lead Spirits

Strong Fragmentation in Spirits

International Players Mainly Focus on Pushing Sales in Bars/pubs

Category Background

Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology

Summary 4 Benchmark Brands 2018

Category Data

Table 33 Sales of Spirits by Category: Total Volume 2013-2018

Table 34 Sales of Spirits by Category: Total Value 2013-2018

Table 35 Sales of Spirits by Category: % Total Volume Growth 2013-2018

Table 36 Sales of Spirits by Category: % Total Value Growth 2013-2018

Table 37 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018

Table 38 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018

Table 39 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 40 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018

Table 41 Sales of Dark Rum by Price Platform: % Total Volume 2013-2018

Table 42 Sales of White Rum by Price Platform: % Total Volume 2013-2018

Table 43 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2013-2018

Table 44 Sales of English Gin by Price Platform: % Total Volume 2013-2018

Table 45 Sales of Vodka by Price Platform: % Total Volume 2013-2018

Table 46 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2013-2018

Table 47 GBO Company Shares of Spirits: % Total Volume 2014-2018

Table 48 NBO Company Shares of Spirits: % Total Volume 2014-2018

Table 49 LBN Brand Shares of Spirits: % Total Volume 2015-2018

Table 50 Forecast Sales of Spirits by Category: Total Volume 2018-2023

Table 51 Forecast Sales of Spirits by Category: Total Value 2018-2023

Table 52 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023

Table 53 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023

Headlines

Prospects

Wine Registers A Stable Performance

Limited Marketing and Advertising Activities From Players

Further Stable Growth Is Projected for Wine in the Forecast Period

Competitive Landscape

Thang Long Liquor Maintains Its Lead

Wine Is Fragmented, With the Presence of Many Small Brands

Rising Demand for Good-quality But Reasonably Priced Brands

Category Data

Table 54 Sales of Wine by Category: Total Volume 2013-2018

Table 55 Sales of Wine by Category: Total Value 2013-2018

Table 56 Sales of Wine by Category: % Total Volume Growth 2013-2018

Table 57 Sales of Wine by Category: % Total Value Growth 2013-2018

Table 58 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018

Table 59 Sales of Wine by Off-trade vs On-trade: Value 2013-2018

Table 60 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 61 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018

Table 62 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2013-2018

Table 63 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2013-2018

Table 64 Sales of Still White Wine by Price Segment: % Off-trade Volume 2013-2018

Table 65 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2013-2018

Table 66 GBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018

Table 67 NBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018

Table 68 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2015-2018

Table 69 GBO Company Shares of Champagne: % Total Volume 2014-2018

Table 70 NBO Company Shares of Champagne: % Total Volume 2014-2018

Table 71 LBN Brand Shares of Champagne: % Total Volume 2015-2018

Table 72 GBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018

Table 73 NBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018

Table 74 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2015-2018

Table 75 GBO Company Shares of Non-grape Wine: % Total Volume 2014-2018

Table 76 NBO Company Shares of Non-grape Wine: % Total Volume 2014-2018

Table 77 LBN Brand Shares of Non-grape Wine: % Total Volume 2015-2018

Table 78 Forecast Sales of Wine by Category: Total Volume 2018-2023

Table 79 Forecast Sales of Wine by Category: Total Value 2018-2023

Table 80 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023

Table 81 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023