Alcoholic Drinks in Uruguay

Alcoholic Drinks in Uruguay 
Euromonitor International 
September 2020

List OF CONTENTS AND TABLES 
 
EXECUTIVE SUMMARY 
COVID-19 impact on alcoholic drinks 
COVID-19 country impact 
Economic instability and the growing trend for quality over quantity leads to a decline in volume growth for 2019 
Fábricas Nacionales de Cerveza leads the landscape in 2019, as domestic players have an important foothold in wine and cider/perry 
On-trade sales recover from 2021, and off-trade volume growth is set to remain positive across the forecast period, boosted by dark beer and stout 
MARKET BACKGROUND 
Legislation 
Legal purchasing age and legal drinking age 
Drink-driving 
Advertising 
Smoking ban 
Opening hours 
On-trade establishments 
Table 1         Number of On-trade Establishments by Type 2014-2019 
TAXATION AND DUTY LEVIES 
Summary 1       Taxation and Duty Levies on Alcoholic Drinks 2019 
OPERATING ENVIRONMENT 
Contraband/parallel trade 
Duty free 
Cross-border/private imports 
KEY NEW PRODUCT LAUNCHES 
Outlook 
MARKET INDICATORS 
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019 
MARKET DATA 
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019 
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2014-2019 
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019 
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019 
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019 
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019 
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019 
Table 10 	Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019 
Table 11 	GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019 
Table 12 	Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019 
Table 13 	Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019 
Table 14 	Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024 
Table 15 	Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024 
Table 16 	Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024 
Table 17 	Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024 
GLOBAL MACROECONOMIC ENVIRONMENT 
GLOBAL INDUSTRY ENVIRONMENT 
DISCLAIMER 
SOURCES 
Summary 2 Research Sources 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
Economic instability, rising prices and the weak summer season impact total volume growth for beer in 2019 
Consumers are increasingly demanding quality, innovative flavours, and craft beer offerings; boosting the premiumisation trend in the country in 2019 
Fábricas Nacionales de Cerveza continues to lead the landscape, as competition from craft players increases in 2019 
2020 AND BEYOND 
COVID-19 impact 
Affected products within beer 
Recovery and opportunities 
CATEGORY BACKGROUND 
Summary 3       Lager by Price Band 2019 
Table 18         Number of Breweries 2014-2019 
CATEGORY DATA 
Table 19 Sales of Beer by Category: Total Volume 2014-2019 
Table 20 Sales of Beer by Category: Total Value 2014-2019 
Table 21 Sales of Beer by Category: % Total Volume Growth 2014-2019 
Table 22 Sales of Beer by Category: % Total Value Growth 2014-2019 
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019 
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2014-2019 
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019 
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019 
Table 27 	GBO Company Shares of Beer: % Total Volume 2015-2019 
Table 28 	NBO Company Shares of Beer: % Total Volume 2015-2019 
Table 29 	LBN Brand Shares of Beer: % Total Volume 2016-2019 
Table 30 	Forecast Sales of Beer by Category: Total Volume 2019-2024 
Table 31 	Forecast Sales of Beer by Category: Total Value 2019-2024 
Table 32 	Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024 
Table 33 	Forecast Sales of Beer by Category: % Total Value Growth 2019-2024 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
Consumption is high in 2019, with Uruguayan wine being declared a national drink 
Volume share declines as prices increase in 2019, and the Zero Tolerance Law impacts consumers drinking behaviour, especially in on-trade establishments 
Bodegas Traversa leads the landscape, as imported wines prove fierce competition for domestic wineries in 2019 
2020 AND BEYOND 
COVID-19 impact 
Affected products within wine 
Recovery and opportunities 
CATEGORY DATA 
Table 34 Sales of Wine by Category: Total Volume 2014-2019 
Table 35 Sales of Wine by Category: Total Value 2014-2019 
Table 36 Sales of Wine by Category: % Total Volume Growth 2014-2019 
Table 37 Sales of Wine by Category: % Total Value Growth 2014-2019 
Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019 
Table 39 Sales of Wine by Off-trade vs On-trade: Value 2014-2019 
Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019 
Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019 
Table 42 Forecast Sales of Wine by Category: Total Volume 2019-2024 
Table 43 	Forecast Sales of Wine by Category: Total Value 2019-2024 
Table 44 	Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024 
Table 45 	Forecast Sales of Wine by Category: % Total Value Growth 2019-2024 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
Consumption decreases due to economic instability and a growing preference for quality over quantity in 2019 
In 2019, whisky continues to drive sales, as Ferne Branca becomes a popular choice in bitters 
In 2019, international brands dominate as Diageo Uruguay leads spirits in Uruguay, with a strong position in whiskies 
2020 AND BEYOND 
COVID-19 impact 
Affected products within spirits 
Recovery and opportunities 
CATEGORY DATA 
Table 46 Sales of Spirits by Category: Total Volume 2014-2019 
Table 47 Sales of Spirits by Category: Total Value 2014-2019 
Table 48 Sales of Spirits by Category: % Total Volume Growth 2014-2019 
Table 49 Sales of Spirits by Category: % Total Value Growth 2014-2019 
Table 50 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019 
Table 51 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019 
Table 52 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019 
Table 53 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019 
Table 54 GBO Company Shares of Spirits: % Total Volume 2015-2019 
Table 55 	NBO Company Shares of Spirits: % Total Volume 2015-2019 
Table 56 	LBN Brand Shares of Spirits: % Total Volume 2016-2019 
Table 57 	Forecast Sales of Spirits by Category: Total Volume 2019-2024 
Table 58 	Forecast Sales of Spirits by Category: Total Value 2019-2024 
Table 59 	Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024 
Table 60 	Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
Cider/perry declines in 2019, with economic pressure impacting low-income consumers, while high-income consumers start to reach for champagne 
Premium products expand, hoping to shift the landscape forward and boost sales in 2019 
In 2019, local companies dominate cider/perry as international players are not yet interested in investing 
2020 AND BEYOND 
COVID-19 impact 
Recovery and opportunities 
CATEGORY DATA 
Table 61 Sales of Cider/Perry: Total Volume 2014-2019 
Table 62 Sales of Cider/Perry: Total Value 2014-2019 
Table 63 Sales of Cider/Perry: % Total Volume Growth 2014-2019 
Table 64 Sales of Cider/Perry: % Total Value Growth 2014-2019 
Table 65 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2014-2019 
Table 66 Sales of Cider/Perry by Off-trade vs On-trade: Value 2014-2019 
Table 67 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2014-2019 
Table 68 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2014-2019 
Table 69 GBO Company Shares of Cider/Perry: % Total Volume 2015-2019 
Table 70 	NBO Company Shares of Cider/Perry: % Total Volume 2015-2019 
Table 71 	LBN Brand Shares of Cider/Perry: % Total Volume 2016-2019 
Table 72 	Forecast Sales of Cider/Perry: Total Volume 2019-2024 
Table 73 	Forecast Sales of Cider/Perry: Total Value 2019-2024 
Table 74 	Forecast Sales of Cider/Perry: % Total Volume Growth 2019-2024 
Table 75 	Forecast Sales of Cider/Perry: % Total Value Growth 2019-2024 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
Economic instability partners with the high-price points of RTD, leading to a decline in volume growth for 2019 
Higher-income consumers drive sales in the off-trade, appreciating the convenience of the products in 2019 
Fábricas Nacionales de Cerveza leads RTDs in 2019, while wine-based RTDs is dominated by local players 
2020 AND BEYOND 
COVID-19 impact 
Affected products within RTDs 
Recovery and opportunities 
CATEGORY DATA 
Table 76 Sales of RTDs by Category: Total Volume 2014-2019 
Table 77 Sales of RTDs by Category: Total Value 2014-2019 
Table 78 Sales of RTDs by Category: % Total Volume Growth 2014-2019 
Table 79 Sales of RTDs by Category: % Total Value Growth 2014-2019 
Table 80 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019 
Table 81 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019 
Table 82 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019 
Table 83 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019 
Table 84 GBO Company Shares of RTDs: % Total Volume 2015-2019 
Table 85 	NBO Company Shares of RTDs: % Total Volume 2015-2019 
Table 86 	LBN Brand Shares of RTDs: % Total Volume 2016-2019 
Table 87 	Forecast Sales of RTDs by Category: Total Volume 2019-2024 
Table 88 	Forecast Sales of RTDs by Category: Total Value 2019-2024 
Table 89 	Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024 
Table 90 	Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024