Although laundry care was influenced to a lesser extent by COVID-19 compared with other more hygiene-oriented product categories, it saw strong organic volume growth as consumers found themselves staying at home more and cleaning more frequently. Aside from some production downtime as companies adjusted to safety measures, COVID-19 did not have a significant impact on the supply chain for laundry care. However, laundry care saw a surge in sales via e-commerce, as well as strong growth in bricks-...
Euromonitor International's Laundry Care in USA market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Laundry Care in the US
Euromonitor International
February 2021
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Consumers seek hygiene as well as other added benefits
Despite economic turndown, liquid and tablet detergents see strong volume growth
RECOVERY AND OPPORTUNITIES
Consumers will continue to seek added benefits from their laundry detergents
Sustainable players to build a stronger consumer base
CATEGORY DATA
Table 1 Sales of Laundry Care by Category: Value 2015-2020
Table 2 Sales of Laundry Care by Category: % Value Growth 2015-2020
Table 3 Sales of Laundry Aids by Category: Value 2015-2020
Table 4 Sales of Laundry Aids by Category: % Value Growth 2015-2020
Table 5 Sales of Laundry Detergents by Category: Value 2015-2020
Table 6 Sales of Laundry Detergents by Category: % Value Growth 2015-2020
Table 7 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2015-2020
Table 8 NBO Company Shares of Laundry Care: % Value 2016-2020
Table 9 LBN Brand Shares of Laundry Care: % Value 2017-2020
Table 10 NBO Company Shares of Laundry Aids: % Value 2016-2020
Table 11 LBN Brand Shares of Laundry Aids: % Value 2017-2020
Table 12 NBO Company Shares of Laundry Detergents: % Value 2016-2020
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2017-2020
Table 14 Forecast Sales of Laundry Care by Category: Value 2020-2025
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
MARKET INDICATORS
Table 16 Households 2015-2020
MARKET DATA
Table 17 Sales of Home Care by Category: Value 2015-2020
Table 18 Sales of Home Care by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Home Care: % Value 2016-2020
Table 20 LBN Brand Shares of Home Care: % Value 2017-2020
Table 21 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 22 Distribution of Home Care by Format: % Value 2015-2020
Table 23 Distribution of Home Care by Format and Category: % Value 2020
Table 24 Forecast Sales of Home Care by Category: Value 2020-2025
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources