After years of continuous growth, which led the ready meals category in the UK to be largest in the whole of Europe, 2020 started negatively. This was driven by multiple factors, such as a negative consumer perception of references considered unhealthy because of over-processing, as well as the rise of foodservice delivery options, which represent a good, if more expensive, alternative. However, the impact of COVID-19 from March has helped to offset these concerns, with some consumers turning to...
Euromonitor International's Ready Meals in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Ready Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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