The COVID-19 pandemic negatively impacted major appliances significantly in the UK in 2020. Numerous factors affected the overall decline of all categories across major appliances. First, due to the economic shock of COVID-19, there was a growing uncertainty amongst consumers with regard to purchasing big-ticket items as most are expensive and need installation, which was not possible under strict lockdown regulations. In addition to the store closures, this altogether led to the delay of many p...
Euromonitor International's Consumer Appliances in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Consumer Appliances in the United Kingdom
Euromonitor International
January 2021
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 boosts volume sales in small appliances, but negatively impacts major appliances
COVID-19 country impact
Company response
Retailing shift
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 2 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025
MARKET DATA
Table 5 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 6 Sales of Consumer Appliances by Category: Value 2015-2020
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 13 Sales of Small Appliances by Category: Volume 2015-2020
Table 14 Sales of Small Appliances by Category: Value 2015-2020
Table 15 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 16 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 17 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 18 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 19 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 20 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 21 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 22 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 31 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 32 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DEFINITIONS
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Freestanding fridges and freezers benefit from COVID-19 panic buying
Built-in sector suffers more with construction and house moves postponed
Shift in retail channels favours brands with a strong online presence
Samsung's Family Hub 2020 refrigerator brings advanced AI and automation
CHART 1 Samsung Family Hub 2020 Fridge Freezer
RECOVERY AND OPPORTUNITIES
Recovery for built-in refrigeration is needed... and expected
Sales of the UK's favourite refrigeration appliance are cooling down
Where lies the future demand? Food freshness will drive value growth
CATEGORY DATA
Table 35 Sales of Refrigeration Appliances by Category: Volume 2015-2020
Table 36 Sales of Refrigeration Appliances by Category: Value 2015-2020
Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2015-2020
Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2015-2020
Table 39 Sales of Freezers by Format: % Volume 2015-2020
Table 40 Sales of Freezers by Volume Capacity: % Volume 2015-2020
Table 41 Sales of Fridge Freezers by Format: % Volume 2015-2020
Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2015-2020
Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2016-2020
Table 44 Sales of Fridges by Volume Capacity: % Volume 2015-2020
Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2016-2020
Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2017-2020
Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2016-2020
Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2016-2020
Table 49 NBO Company Shares of Built-in Fridges: % Volume 2016-2020
Table 50 NBO Company Shares of Freestanding Fridges: % Volume 2016-2020
Table 51 Distribution of Refrigeration Appliances by Format: % Volume 2015-2020
Table 52 Forecast Sales of Refrigeration Appliances by Category: Volume 2020-2025
Table 53 Forecast Sales of Refrigeration Appliances by Category: Value 2020-2025
Table 54 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2020-2025
Table 55 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Consumers largely postpone purchases in 2020 - until they need to replace their faulty appliance
Retail channels and the economic situation favour low- and mid-priced products
Hygiene concerns and working from home impact consumers' laundry behaviour
RECOVERY AND OPPORTUNITIES
(Some) COVID-19 washing habits are here to stay for washing machines and washer dryers
Replacement market, adding value and time-saving programmes are expected to contribute to growth
Innovating will pay off in the post-pandemic demand
LG's auto-dosing, AI-powered washing machine
CHART 2 LG's AI DD Washing Machine
CATEGORY DATA
Table 56 Sales of Home Laundry Appliances by Category: Volume 2015-2020
Table 57 Sales of Home Laundry Appliances by Category: Value 2015-2020
Table 58 Sales of Home Laundry Appliances by Category: % Volume Growth 2015-2020
Table 59 Sales of Home Laundry Appliances by Category: % Value Growth 2015-2020
Table 60 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2020
Table 61 Sales of Automatic Washing Machines by Format: % Volume 2015-2020
Table 62 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2015-2020
Table 63 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2016-2020
Table 64 NBO Company Shares of Home Laundry Appliances: % Volume 2016-2020
Table 65 LBN Brand Shares of Home Laundry Appliances: % Volume 2017-2020
Table 66 Distribution of Home Laundry Appliances by Format: % Volume 2015-2020
Table 67 Production of Home Laundry Appliances: Total Volume 2015-2020
Table 68 Forecast Sales of Home Laundry Appliances by Category: Volume 2020-2025
Table 69 Forecast Sales of Home Laundry Appliances by Category: Value 2020-2025
Table 70 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2020-2025
Table 71 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Sales of dishwashers are dragged down by slowing construction and housing market
Built-in premium models struggle in 2020
Home cooking and home seclusion change habits in dishwashing
Electrolux's new dishwasher control innovates towards greater user-friendliness and resource efficiency
CHART 3 Electrolux QuickSelect Dishwasher
RECOVERY AND OPPORTUNITIES
COVID-19 creates great opportunity for dishwashers to capitalise on low penetration, alongside rising interest in hygienic practices and home cooking
Auto-dosing and smart features will be standard functions for dishwashers
Sustainability and resource management will be at the forefront
CATEGORY DATA
Table 72 Sales of Dishwashers by Category: Volume 2015-2020
Table 73 Sales of Dishwashers by Category: Value 2015-2020
Table 74 Sales of Dishwashers by Category: % Volume Growth 2015-2020
Table 75 Sales of Dishwashers by Category: % Value Growth 2015-2020
Table 76 Sales of Dishwashers by Format: % Volume 2015-2020
Table 77 Sales of Dishwashers by Connected Appliances: % Volume 2016-2020
Table 78 NBO Company Shares of Dishwashers: % Volume 2016-2020
Table 79 LBN Brand Shares of Dishwashers: % Volume 2017-2020
Table 80 Distribution of Dishwashers by Format: % Volume 2015-2020
Table 81 Production of Dishwashers: Total Volume 2015-2020
Table 82 Forecast Sales of Dishwashers by Category: Volume 2020-2025
Table 83 Forecast Sales of Dishwashers by Category: Value 2020-2025
Table 84 Forecast Sales of Dishwashers by Category: % Volume Growth 2020-2025
Table 85 Forecast Sales of Dishwashers by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Large cooking appliances is hit the most within the major domestic appliances sector
Cooking more at home does not necessarily translate to large cooking appliance sales in a short term
Affordable brands are affected less but no one is a winner in large cooking appliances in 2020
Induction hob with an intelligent pan recognition by Miele
CHART 4 Miele Induction Hob KM 7897
RECOVERY AND OPPORTUNITIES
Planned renovations and interest in cooking create hope for large kitchen appliances' recovery in the forecast period
The future of retail for large kitchen appliances is in creating unique experiences
Innovations of convenient functions and AI will provide recovery for technologically advanced appliances
CATEGORY DATA
Table 86 Sales of Large Cooking Appliances by Category: Volume 2015-2020
Table 87 Sales of Large Cooking Appliances by Category: Value 2015-2020
Table 88 Sales of Large Cooking Appliances by Category: % Volume Growth 2015-2020
Table 89 Sales of Large Cooking Appliances by Category: % Value Growth 2015-2020
Table 90 Sales of Built-in Hobs by Format: % Volume 2015-2020
Table 91 Sales of Ovens by Connected Appliances: % Volume 2016-2020
Table 92 NBO Company Shares of Large Cooking Appliances: % Volume 2016-2020
Table 93 LBN Brand Shares of Large Cooking Appliances: % Volume 2017-2020
Table 94 NBO Company Shares of Built-in Hobs: % Volume 2016-2020
Table 95 NBO Company Shares of Ovens: % Volume 2016-2020
Table 96 NBO Company Shares of Cooker Hoods: % Volume 2016-2020
Table 97 NBO Company Shares of Built-in Cooker Hoods: % Volume 2016-2020
Table 98 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2016-2020
Table 99 NBO Company Shares of Cookers: % Volume 2016-2020
Table 100 NBO Company Shares of Range Cookers: % Volume 2016-2020
Table 101 Distribution of Large Cooking Appliances by Format: % Volume 2015-2020
Table 102 Production of Large Cooking Appliances: Total Volume 2015-2020
Table 103 Forecast Sales of Large Cooking Appliances by Category: Volume 2020-2025
Table 104 Forecast Sales of Large Cooking Appliances by Category: Value 2020-2025
Table 105 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2020-2025
Table 106 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Freestanding microwaves does not suffer under tough market and social conditions
Built-in microwaves follows the path of other major domestic appliances
Ofcom's controversial advice adds to the negative attention
RECOVERY AND OPPORTUNITIES
Combination microwave ovens and smaller-sized appliances are the main focus
Innovative wave?
Design and built-in microwaves as a niche product
CATEGORY DATA
Table 107 Sales of Microwaves by Category: Volume 2015-2020
Table 108 Sales of Microwaves by Category: Value 2015-2020
Table 109 Sales of Microwaves by Category: % Volume Growth 2015-2020
Table 110 Sales of Microwaves by Category: % Value Growth 2015-2020
Table 111 Sales of Microwaves by Connected Appliances: % Volume 2016-2020
Table 112 NBO Company Shares of Microwaves: % Volume 2016-2020
Table 113 LBN Brand Shares of Microwaves: % Volume 2017-2020
Table 114 Distribution of Microwaves by Format: % Volume 2015-2020
Table 115 Production of Microwaves: Total Volume 2015-2020
Table 116 Forecast Sales of Microwaves by Category: Volume 2020-2025
Table 117 Forecast Sales of Microwaves by Category: Value 2020-2025
Table 118 Forecast Sales of Microwaves by Category: % Volume Growth 2020-2025
Table 119 Forecast Sales of Microwaves by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Stark income divisions drive sales simultaneously in premium products and cheaper, non-branded alternatives
Declining product categories continue to decline although to a lesser extent
New consumer trends revive volume sales of food processors
RECOVERY AND OPPORTUNITIES
Multifunctional products will dominate the food preparation category
Maintaining price integrity throughout the forecast period is essential for premium products
Competitive landscape remains fragmented, so brands will have to work harder
CATEGORY DATA
Table 120 Sales of Food Preparation Appliances by Category: Volume 2015-2020
Table 121 Sales of Food Preparation Appliances by Category: Value 2015-2020
Table 122 Sales of Food Preparation Appliances by Category: % Volume Growth 2015-2020
Table 123 Sales of Food Preparation Appliances by Category: % Value Growth 2015-2020
Table 124 NBO Company Shares of Food Preparation Appliances: % Volume 2016-2020
Table 125 LBN Brand Shares of Food Preparation Appliances: % Volume 2017-2020
Table 126 Distribution of Food Preparation Appliances by Format: % Volume 2015-2020
Table 127 Forecast Sales of Food Preparation Appliances by Category: Volume 2020-2025
Table 128 Forecast Sales of Food Preparation Appliances by Category: Value 2020-2025
Table 129 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2020-2025
Table 130 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Volume sales of coffee machines rise as consumers embrace working from home
UK temporarily moves into creating comfort over maintaining healthy lifestyles
SEB Groupe expected to make a loss in HY1 2020
RECOVERY AND OPPORTUNITIES
Healthy eating lifestyles expected to be revived in the forecast period
Replacement cycles save small cooking appliances in the forecast period
Unit prices fluctuate for all small cooking appliances in the forecast period
CATEGORY DATA
Table 131 Sales of Small Cooking Appliances by Category: Volume 2015-2020
Table 132 Sales of Small Cooking Appliances by Category: Value 2015-2020
Table 133 Sales of Small Cooking Appliances by Category: % Volume Growth 2015-2020
Table 134 Sales of Small Cooking Appliances by Category: % Value Growth 2015-2020
Table 135 Sales of Freestanding Hobs by Format: % Volume 2015-2020
Table 136 NBO Company Shares of Small Cooking Appliances: % Volume 2016-2020
Table 137 LBN Brand Shares of Small Cooking Appliances: % Volume 2017-2020
Table 138 Distribution of Small Cooking Appliances by Format: % Volume 2015-2020
Table 139 Forecast Sales of Small Cooking Appliances by Category: Volume 2020-2025
Table 140 Forecast Sales of Small Cooking Appliances by Category: Value 2020-2025
Table 141 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2020-2025
Table 142 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
UK households shift consumer preferences in vacuum cleaners during COVID-19
Consumers look for value AND quality, as households prepare for economic uncertainty
Dyson, Miele, Shark and Vax volume sales boosted in 2020
Miele launches a 3-in-1 cordless handheld vacuum cleaner
CHART 5 Miele Triflex HX1
RECOVERY AND OPPORTUNITIES
Spikes in sales of vacuum cleaners in 2020 mean future sales are compromised
Overwhelming shift to e-commerce sales platforms opens revenue streams for smaller, cheaper brands in robotic vacuum cleaners
Lack of sustainable e-commerce models bottlenecks sales for retailers
CATEGORY DATA
Table 143 Sales of Vacuum Cleaners by Category: Volume 2015-2020
Table 144 Sales of Vacuum Cleaners by Category: Value 2015-2020
Table 145 Sales of Vacuum Cleaners by Category: % Volume Growth 2015-2020
Table 146 Sales of Vacuum Cleaners by Category: % Value Growth 2015-2020
Table 147 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2016-2020
Table 148 NBO Company Shares of Vacuum Cleaners: % Volume 2016-2020
Table 149 LBN Brand Shares of Vacuum Cleaners: % Volume 2017-2020
Table 150 Distribution of Vacuum Cleaners by Format: % Volume 2015-2020
Table 151 Forecast Sales of Vacuum Cleaners by Category: Volume 2020-2025
Table 152 Forecast Sales of Vacuum Cleaners by Category: Value 2020-2025
Table 153 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2020-2025
Table 154 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Volume sales increase across all product categories
Declining shares in unbranded products suggest consumers are moving towards brand loyalty
Philips leads the UK in body shavers but is scaling back its production in light of COVID-19
Dyson continues to invest in premium hair care
CHART 6 Dyson Corrale Hair Straightener and Styler
RECOVERY AND OPPORTUNITIES
No ceilings on unit price during the forecast period
Manufacturers will need to increase their e-commerce capacity
Too much product innovation and marketing could oversaturate the hair care appliances industry
CATEGORY DATA
Table 155 Sales of Personal Care Appliances by Category: Volume 2015-2020
Table 156 Sales of Personal Care Appliances by Category: Value 2015-2020
Table 157 Sales of Personal Care Appliances by Category: % Volume Growth 2015-2020
Table 158 Sales of Personal Care Appliances by Category: % Value Growth 2015-2020
Table 159 Sales of Body Shavers by Format: % Volume 2015-2020
Table 160 Sales of Hair Care Appliances by Format: % Volume 2015-2020
Table 161 NBO Company Shares of Personal Care Appliances 2016-2020
Table 162 LBN Brand Shares of Personal Care Appliances 2017-2020
Table 163 Distribution of Personal Care Appliances by Format: % Volume 2015-2020
Table 164 Forecast Sales of Personal Care Appliances by Category: Volume 2020-2025
Table 165 Forecast Sales of Personal Care Appliances by Category: Value 2020-2025
Table 166 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2020-2025
Table 167 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 turns air treatment from a comfort into a priority for some product types
Consumers are relying more on brands
Supply chain disruptions and increasing unit prices affect sales of air conditioners
RECOVERY AND OPPORTUNITIES
Air treatment products to experience steady but conservative growth during the forecast period
Multifunctional products will gain volume amongst price-conscious consumers
Volume sales of air purifiers continue to rise but will reach saturation point in the forecast period
CATEGORY DATA
Table 168 Sales of Air Treatment Products by Category: Volume 2015-2020
Table 169 Sales of Air Treatment Products by Category: Value 2015-2020
Table 170 Sales of Air Treatment Products by Category: % Volume Growth 2015-2020
Table 171 Sales of Air Treatment Products by Category: % Value Growth 2015-2020
Table 172 Sales of Air Conditioners by Connected Appliances: % Volume 2016-2020
Table 173 NBO Company Shares of Air Treatment Products: % Volume 2016-2020
Table 174 LBN Brand Shares of Air Treatment Products: % Volume 2017-2020
Table 175 Distribution of Air Treatment Products by Format: % Volume 2015-2020
Table 176 Forecast Sales of Air Treatment Products by Category: Volume 2020-2025
Table 177 Forecast Sales of Air Treatment Products by Category: Value 2020-2025
Table 178 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2020-2025
Table 179 Forecast Sales of Air Treatment Products by Category: % Value Growth 2020-2025
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