Sales of womenswear fell sharply in 2020 as the COVID-19 pandemic prompted consumers to focus on essential purchases only, while the least well-off shifted to second-hand apparel. Thus, while women's dresses, shirts and blouses and jumpers proved relatively resilient, more discretionary categories including women's swimwear and women's suits were among the hardest hit. At the same time, the trend for sustainable fashion continued to evolve. As such, while consumers were more economical in genera...
Euromonitor International's Womenswear in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Womenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Womenswear in Ukraine
Euromonitor International
February 2021
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Consumers prioritise essential items while remaining alert to sustainable fashion in 2020
Lifestyle changes due to COVID-19 prompt shift towards comfort and convenience in 2020
Growth in e-commerce sales as international brands continue to make inroads in 2020
RECOVERY AND OPPORTUNITIES
Growth across womenswear in 2021 as sales struggle to return to pre-pandemic levels over the forecast period
Consumers set to prioritise essentials in 2021 as athleisure and sustainability grow as trends over the longer term
International players and fast fashion brands set to shape future of womenswear in Ukraine
CATEGORY DATA
Table 1 Sales of Womenswear by Category: Volume 2015-2020
Table 2 Sales of Womenswear by Category: Value 2015-2020
Table 3 Sales of Womenswear by Category: % Volume Growth 2015-2020
Table 4 Sales of Womenswear by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Womenswear: % Value 2016-2020
Table 6 LBN Brand Shares of Womenswear: % Value 2017-2020
Table 7 NBO Company Shares of Women's Nightwear: % Value 2016-2020
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2017-2020
Table 9 NBO Company Shares of Women's Outerwear: % Value 2016-2020
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2017-2020
Table 11 NBO Company Shares of Women's Swimwear: % Value 2016-2020
Table 12 LBN Brand Shares of Women's Swimwear: % Value 2017-2020
Table 13 NBO Company Shares of Women's Underwear: % Value 2016-2020
Table 14 LBN Brand Shares of Women's Underwear: % Value 2017-2020
Table 15 Forecast Sales of Womenswear by Category: Volume 2020-2025
Table 16 Forecast Sales of Womenswear by Category: Value 2020-2025
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on apparel and footwear
COVID-19 country impact
Company response
Retailing shift
What next for apparel and footwear?
MARKET DATA
Table 19 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 20 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 25 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
FACE MASKS
Summary 1 Fashion Face Masks Usage, Pricing and Market Sizes in Eastern Europe - 2020
DISCLAIMER
SOURCES
Summary 2 Research Sources
The global Luxury Womenswear market is expected to reach US$ XX Million by 2028, with a CAGR of XX% from 2023 to 2028, based on HNY Research newly published report.
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Summary
The report forecast global Womenswear market to grow to reach xxx Million USD in 2020 with a CAGR of xx% during the period 2021E-2026F due to coronavirus situation.
The report offers detailed coverage of Womenswear industry and main market trends with impact of coronavirus...
The outbreak of COVID-19 will lead womenswear to see current value decline in 2020 overall. The steepest decrease in sales was registered between the months of March and May, when Romania went into full lockdown and the activity of all store-based retailers was restricted. Since lockdown has been li...
Womenswear experienced significant declining demand across the category as a result of the pandemic in Israel and the government's response in terms of a strict lockdown introduced in March 2020 in an effort to control the spread of the virus. This included the promotion of remote working wherever p...
In 2020, womenswear saw a decline in value sales, mainly due to lower demand and the overall economic downturn. Within womenswear, super premium jeans and suits benefited the most from the impact of COVID-19 since large numbers of business and white-collar jobs were lost. In the last few years, the ...
Store-based retailing sales dropped significantly as a result of COVID-19 and changes in the retail environment including temporary store closures and decreased traffic. Even after reopening, retailers continued to face sluggish in-store retail sales as they were operating with reduced hours, limiti...
All categories within apparel and footwear in Ukraine recorded a significant decline in retail value sales in 2020, closely linked to the impact of the COVID-19 pandemic. This contrasted sharply with the steady double-digit growth seen over the review period. Apparel and footwear was one of the indu...
Sales of womenswear fell sharply in 2020 as the COVID-19 pandemic prompted consumers to focus on essential purchases only, while the least well-off shifted to second-hand apparel. Thus, while women's dresses, shirts and blouses and jumpers proved relatively resilient, more discretionary categories i...
As in other categories of apparel and footwear, sales of sportswear were negatively impacted by the closure of non-essential retail stores and gyms in 2020 to tackle the spread of COVID-19. A fall in consumer confidence also negatively impacted sales. However, sportswear proved more resilient compar...