While remaining an extremely popular and versatile type of apparel in Ukraine, sales of jeans fell sharply in 2020. The category was negatively impacted as uncertainty about the future, fewer social activities and the closure of physical stores led many Ukrainians to delay purchases of jeans. As restrictions eased later in the year, consumers returned to purchasing jeans; at that point, however, the focus was more on discounts and economy jeans. Manufacturers offered widespread price cuts in a b...

Euromonitor International's Jeans in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jeans market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Jeans in Ukraine
Euromonitor International
February 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Sales of jeans hit by store closures, less socialising and uncertainty over the future in 2020
Consumers prioritise economy and classic jeans in 2020
Unbranded products dominate jeans as fast fashion brands hold steady in 2020
RECOVERY AND OPPORTUNITIES
Growth set to return as jeans retain wide appeal
Branded jeans set to erode share of unbranded and imitation varieties over the longer term
Growth for e-commerce as international players extend reach beyond larger cities
CATEGORY DATA
Table 1 Sales of Jeans by Category: Volume 2015-2020
Table 2 Sales of Jeans by Category: Value 2015-2020
Table 3 Sales of Jeans by Category: % Volume Growth 2015-2020
Table 4 Sales of Jeans by Category: % Value Growth 2015-2020
Table 5 Sales of Men's Jeans by Category: Volume 2015-2020
Table 6 Sales of Men's Jeans by Category: Value 2015-2020
Table 7 Sales of Men's Jeans by Category: % Volume Growth 2015-2020
Table 8 Sales of Men's Jeans by Category: % Value Growth 2015-2020
Table 9 Sales of Women's Jeans by Category: Volume 2015-2020
Table 10 Sales of Women's Jeans by Category: Value 2015-2020
Table 11 Sales of Women's Jeans by Category: % Volume Growth 2015-2020
Table 12 Sales of Women's Jeans by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Jeans: % Value 2016-2020
Table 14 LBN Brand Shares of Jeans: % Value 2017-2020
Table 15 Forecast Sales of Jeans by Category: Volume 2020-2025
Table 16 Forecast Sales of Jeans by Category: Value 2020-2025
Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Jeans by Category: % Value Growth 2020-2025
Table 19 Forecast Sales of Men's Jeans by Category: Volume 2020-2025
Table 20 Forecast Sales of Men's Jeans by Category: Value 2020-2025
Table 21 Forecast Sales of Men's Jeans by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Men's Jeans by Category: % Value Growth 2020-2025
Table 23 Forecast Sales of Women's Jeans by Category: Volume 2020-2025
Table 24 Forecast Sales of Women's Jeans by Category: Value 2020-2025
Table 25 Forecast Sales of Women's Jeans by Category: % Volume Growth 2020-2025
Table 26 Forecast Sales of Women's Jeans by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on apparel and footwear
COVID-19 country impact
Company response
Retailing shift
What next for apparel and footwear?
MARKET DATA
Table 27 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 28 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 33 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
FACE MASKS
Summary 1 Fashion Face Masks Usage, Pricing and Market Sizes in Eastern Europe - 2020
DISCLAIMER
SOURCES
Summary 2 Research Sources

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