Summary
Further key aspects of the report indicate that:
Chapter 1: Research Scope: Product Definition, Type, End-Use & Methodology
Chapter 2: Global Industry Summary
Chapter 3: Market Dynamics
Chapter 4: Global Market Segmentation by region, type and End-Use
Chapter 5: North America Market Segmentation by region, type and End-Use
Chapter 6: Europe Market Segmentation by region, type and End-Use
Chapter 7: Asia-Pacific Market Segmentation by region, type and End-Use
Chapter 8: South America Market Segmentation by region, type and End-Use
Chapter 9: Middle East and Africa Market Segmentation by region, type and End-Use.
Chapter 10: Market Competition by Companies
Chapter 11: Market forecast and environment forecast.
Chapter 12: Industry Summary.
The global TV Ad-spending market has the potential to grow with xx million USD with growing CAGR in the forecast period from 2021f to 2026f. Factors driving the market for TV Ad-spending are the significant development of demand and improvement of COVID-19 and geo-economics.
Based on the type of product, the global TV Ad-spending market segmented into
Linear Tv
Streaming Television
PC
Smartphone
Tablet
Based on the end-use, the global TV Ad-spending market classified into
Retail
Automobile
Financial Services
Telecom
Electronics
Travel
Media and Entertainment
Healthcare
Based on geography, the global TV Ad-spending market segmented into
North America [U.S., Canada, Mexico]
Europe [Germany, UK, France, Italy, Rest of Europe]
Asia-Pacific [China, India, Japan, South Korea, Southeast Asia, Australia, Rest of Asia Pacific]
South America [Brazil, Argentina, Rest of Latin America]
Middle East & Africa [GCC, North Africa, South Africa, Rest of Middle East and Africa]
And the major players included in the report are
American Express
Comcast
Ford
P&G
Pfizer
Verizon Communications
AT&T
Chrysler
General Motors
Johnson & Johnson
JP Morgan Chase
L'Oreal
Nissan
Time Warner
Toyota
Walt Disney
Table of Contents
1 RESEARCH SCOPE
1.1 Research Product Definition
1.2 Research Segmentation
1.2.1 Product Type
1.2.2 Main product Type of Major Players
1.3 Demand Overview
1.4 Research Methodology
2 GLOBAL TV AD-SPENDING INDUSTRY
2.1 Summary about TV Ad-spending Industry
2.2 TV Ad-spending Market Trends
2.2.1 TV Ad-spending Production & Consumption Trends
2.2.2 TV Ad-spending Demand Structure Trends
2.3 TV Ad-spending Cost & Price
3 MARKET DYNAMICS
3.1 Manufacturing & Purchasing Behavior in 2020
3.2 Market Development under the Impact of COVID-19
3.2.1 Drivers
3.2.2 Restraints
3.2.3 Opportunity
3.2.4 Risk
4 GLOBAL MARKET SEGMENTATION
4.1 Region Segmentation (2017 to 2021f)
4.1.1 North America (U.S., Canada and Mexico)
4.1.2 Europe (Germany, UK, France, Italy, Rest of Europe)
4.1.3 Asia-Pacific (China, India, Japan, South Korea, Southeast Asia, Australia, Rest of Asia Pacific)
4.1.4 South America (Brazil,, Argentina, Rest of Latin America)
4.1.5 Middle East and Africa (GCC, North Africa, South Africa, Rest of Middle East and Africa)
4.2 Product Type Segmentation (2017 to 2021f)
4.2.1 Linear Tv
4.2.2 Streaming Television
4.2.3 PC
4.2.4 Smartphone
4.2.5 Tablet
4.3 Consumption Segmentation (2017 to 2021f)
4.3.1 Retail
4.3.2 Automobile
4.3.3 Financial Services
4.3.4 Telecom
4.3.5 Electronics
4.3.6 Travel
4.3.7 Media and Entertainment
4.3.8 Healthcare
5 NORTH AMERICA MARKET SEGMENT
5.1 Region Segmentation (2017 to 2021f)
5.1.1 U.S.
5.1.2 Canada
5.1.3 Mexico
5.2 Product Type Segmentation (2017 to 2021f)
5.2.1 Linear Tv
5.2.2 Streaming Television
5.2.3 PC
5.2.4 Smartphone
5.2.5 Tablet
5.3 Consumption Segmentation (2017 to 2021f)
5.3.1 Retail
5.3.2 Automobile
5.3.3 Financial Services
5.3.4 Telecom
5.3.5 Electronics
5.3.6 Travel
5.3.7 Media and Entertainment
5.3.8 Healthcare
5.4 Impact of COVID-19 in North America
6 EUROPE MARKET SEGMENTATION
6.1 Region Segmentation (2017 to 2021f)
6.1.1 Germany
6.1.2 UK
6.1.3 France
6.1.4 Italy
6.1.5 Rest of Europe
6.2 Product Type Segmentation (2017 to 2021f)
6.2.1 Linear Tv
6.2.2 Streaming Television
6.2.3 PC
6.2.4 Smartphone
6.2.5 Tablet
6.3 Consumption Segmentation (2017 to 2021f)
6.3.1 Retail
6.3.2 Automobile
6.3.3 Financial Services
6.3.4 Telecom
6.3.5 Electronics
6.3.6 Travel
6.3.7 Media and Entertainment
6.3.8 Healthcare
6.4 Impact of COVID-19 in Europe
7 ASIA-PACIFIC MARKET SEGMENTATION
7.1 Region Segmentation (2017 to 2021f)
7.1.1 China
7.1.2 India
7.1.3 Japan
7.1.4 South Korea
7.1.5 Southeast Asia
7.1.6 Australia
7.1.7 Rest of Asia Pacific
7.2 Product Type Segmentation (2017 to 2021f)
7.2.1 Linear Tv
7.2.2 Streaming Television
7.2.3 PC
7.2.4 Smartphone
7.2.5 Tablet
7.3 Consumption Segmentation (2017 to 2021f)
7.3.1 Retail
7.3.2 Automobile
7.3.3 Financial Services
7.3.4 Telecom
7.3.5 Electronics
7.3.6 Travel
7.3.7 Media and Entertainment
7.3.8 Healthcare
7.4 Impact of COVID-19 in Europe
8 SOUTH AMERICA MARKET SEGMENTATION
8.1 Region Segmentation (2017 to 2021f)
8.1.1 Brazil
8.1.2 Argentina
8.1.3 Rest of Latin America
8.2 Product Type Segmentation (2017 to 2021f)
8.2.1 Linear Tv
8.2.2 Streaming Television
8.2.3 PC
8.2.4 Smartphone
8.2.5 Tablet
8.3 Consumption Segmentation (2017 to 2021f)
8.3.1 Retail
8.3.2 Automobile
8.3.3 Financial Services
8.3.4 Telecom
8.3.5 Electronics
8.3.6 Travel
8.3.7 Media and Entertainment
8.3.8 Healthcare
8.4 Impact of COVID-19 in Europe
9 MIDDLE EAST AND AFRICA MARKET SEGMENTATION
9.1 Region Segmentation (2017 to 2021f)
9.1.1 GCC
9.1.2 North Africa
9.1.3 South Africa
9.1.4 Rest of Middle East and Africa
9.2 Product Type Segmentation (2017 to 2021f)
9.2.1 Linear Tv
9.2.2 Streaming Television
9.2.3 PC
9.2.4 Smartphone
9.2.5 Tablet
9.3 Consumption Segmentation (2017 to 2021f)
9.3.1 Retail
9.3.2 Automobile
9.3.3 Financial Services
9.3.4 Telecom
9.3.5 Electronics
9.3.6 Travel
9.3.7 Media and Entertainment
9.3.8 Healthcare
9.4 Impact of COVID-19 in Europe
10 COMPETITION OF MAJOR PLAYERS
10.1 Brief Introduction of Major Players
10.1.1 American Express
10.1.2 Comcast
10.1.3 Ford
10.1.4 P&G
10.1.5 Pfizer
10.1.6 Verizon Communications
10.1.7 AT&T
10.1.8 Chrysler
10.1.9 General Motors
10.1.10 Johnson & Johnson
10.1.11 JP Morgan Chase
10.1.12 L'Oreal
10.1.13 Nissan
10.1.14 Time Warner
10.1.15 Toyota
10.1.16 Walt Disney
10.2 TV Ad-spending Sales Date of Major Players (2017-2020e)
10.2.1 American Express
10.2.2 Comcast
10.2.3 Ford
10.2.4 P&G
10.2.5 Pfizer
10.2.6 Verizon Communications
10.2.7 AT&T
10.2.8 Chrysler
10.2.9 General Motors
10.2.10 Johnson & Johnson
10.2.11 JP Morgan Chase
10.2.12 L'Oreal
10.2.13 Nissan
10.2.14 Time Warner
10.2.15 Toyota
10.2.16 Walt Disney
10.3 Market Distribution of Major Players
10.4 Global Competition Segmentation
11 MARKET FORECAST
11.1 Forecast by Region
11.2 Forecast by Demand
11.3 Environment Forecast
11.3.1 Impact of COVID-19
11.3.2 Geopolitics Overview
11.3.3 Economic Overview of Major Countries
12 REPORT SUMMARY STATEMENT
List of Table
1.Table TV Ad-spending Product Type Overview
2.Table TV Ad-spending Product Type Market Share List
3.Table TV Ad-spending Product Type of Major Players
4.Table Brief Introduction of American Express
5.Table Brief Introduction of Comcast
6.Table Brief Introduction of Ford
7.Table Brief Introduction of P&G
8.Table Brief Introduction of Pfizer
9.Table Brief Introduction of Verizon Communications
10.Table Brief Introduction of AT&T
11.Table Brief Introduction of Chrysler
12.Table Brief Introduction of General Motors
13.Table Brief Introduction of Johnson & Johnson
14.Table Brief Introduction of JP Morgan Chase
15.Table Brief Introduction of L'Oreal
16.Table Brief Introduction of Nissan
17.Table Brief Introduction of Time Warner
18.Table Brief Introduction of Toyota
19.Table Brief Introduction of Walt Disney
20.Table Products & Services of American Express
21.Table Products & Services of Comcast
22.Table Products & Services of Ford
23.Table Products & Services of P&G
24.Table Products & Services of Pfizer
25.Table Products & Services of Verizon Communications
26.Table Products & Services of AT&T
27.Table Products & Services of Chrysler
28.Table Products & Services of General Motors
29.Table Products & Services of Johnson & Johnson
30.Table Products & Services of JP Morgan Chase
31.Table Products & Services of L'Oreal
32.Table Products & Services of Nissan
33.Table Products & Services of Time Warner
34.Table Products & Services of Toyota
35.Table Products & Services of Walt Disney
36.Table Market Distribution of Major Players
37.Table Global Major Players Sales Revenue (Million USD) 2017-2020e
38.Table Global Major Players Sales Revenue (Million USD) Share 2017-2020e
39.Table Global TV Ad-spending Market Forecast (Million USD) by Region 2021f-2026f
40.Table Global TV Ad-spending Market Forecast (Million USD) Share by Region 2021f-2026f
41.Table Global TV Ad-spending Market Forecast (Million USD) by Demand 2021f-2026f
42.Table Global TV Ad-spending Market Forecast (Million USD) Share by Demand 2021f-2026f
List of Figure
1.Figure Global TV Ad-spending Market Size under the Impact of COVID-19, 2017-2021f (USD Million)
2.Figure Global TV Ad-spending Market by Region under the Impact of COVID-19, 2017-2021f (USD Million)
3.Figure Global TV Ad-spending Market by Product Type under the Impact of COVID-19, 2017-2021f (USD Million)
4.Figure Global TV Ad-spending Market by Demand under the Impact of COVID-19, 2017-2021f (USD Million)
5.Figure Global TV Ad-spending Production by Region under the Impact of COVID-19, 2021-2026 (USD Million)
6.Figure Global TV Ad-spending Consumption by Region under the Impact of COVID-19, 2021-2026 (USD Million)
7.Figure Global TV Ad-spending Consumption by Type under the Impact of COVID-19, 2021-2026 (USD Million)
8.Figure North America Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
9.Figure Europe Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
10.Figure Asia-Pacific Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
11.Figure South America Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
12.Figure Middle East and Africa Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
13.Figure Linear Tv Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
14.Figure Streaming Television Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
15.Figure PC Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
16.Figure Smartphone Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
17.Figure Tablet Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
18.Figure Retail Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
19.Figure Automobile Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
20.Figure Financial Services Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
21.Figure Telecom Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
22.Figure Electronics Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
23.Figure Travel Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
24.Figure Media and Entertainment Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
25.Figure Healthcare Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
26.Figure U.S. Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
27.Figure Canada Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
28.Figure Mexico Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
29.Figure Linear Tv Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
30.Figure Streaming Television Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
31.Figure PC Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
32.Figure Smartphone Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
33.Figure Tablet Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
34.Figure Retail Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
35.Figure Automobile Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
36.Figure Financial Services Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
37.Figure Telecom Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
38.Figure Electronics Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
39.Figure Travel Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
40.Figure Media and Entertainment Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
41.Figure Healthcare Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
42.Figure Germany Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
43.Figure UK Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
44.Figure France Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
45.Figure Italy Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
46.Figure Rest of Europe Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
47.Figure Linear Tv Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
48.Figure Streaming Television Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
49.Figure PC Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
50.Figure Smartphone Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
51.Figure Tablet Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
52.Figure Retail Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
53.Figure Automobile Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
54.Figure Financial Services Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
55.Figure Telecom Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
56.Figure Electronics Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
57.Figure Travel Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
58.Figure Media and Entertainment Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
59.Figure Healthcare Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
60.Figure China Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
61.Figure India Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
62.Figure Japan Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
63.Figure South Korea Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
64.Figure Southeast Asia Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
65.Figure Australia Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
66.Figure Rest of Asia Pacific Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
67.Figure Linear Tv Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
68.Figure Streaming Television Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
69.Figure PC Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
70.Figure Smartphone Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
71.Figure Tablet Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
72.Figure Retail Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
73.Figure Automobile Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
74.Figure Financial Services Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
75.Figure Telecom Segmentation Market Size (USD Mill
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