Unbranded products have traditionally played a significant role in writing instruments in Turkey, with parents often purchasing these products for their children due to their lower prices. However, media coverage of the inclusion of potentially dangerous substances in these products, particularly in products used by children, such as pencils and colouring products, has encouraged many parents to switch to higher-quality, safer, branded products in order to safeguard their children. However, the...
Euromonitor International's Writing Instrumentsin Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Writing Instruments in Turkey
Euromonitor International
August 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Safety Concerns Drive A Switch To Branded Products
'back To School' Season Remains Crucial To Writing Instruments and Compulsory Stationery Lists From Schools Ensure Success
Digital Alternatives Begin To Negatively Affect Sales of Writing Instruments
Competitive Landscape
Adel Kalemcilik Maintains Its Lead With Its Popular Brands That Offer Something for All Budgets
Grocery Retailers Offer Appealing Bundles and Encroach on Stationers/office Supply Stores
Government Anti-dumping Measures Support Domestic Production
Category Data
Table 1 Sales of Writing Instruments by Category: Volume 2014-2019
Table 2 Sales of Writing Instruments by Category: Value 2014-2019
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2014-2019
Table 4 Sales of Writing Instruments by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Writing Instruments: % Value 2014-2018
Table 6 LBN Brand Shares of Writing Instruments: % Value 2015-2018
Table 7 Distribution of Writing Instruments by Format: % Value 2014-2019
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2019-2024
Table 9 Forecast Sales of Writing Instruments by Category: Value 2019-2024
Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2019-2024
Executive Summary
Strong Retail Value Growth Largely Due To Price Increases and A Shift Towards Branded Goods
Collaborations With Social Media Influencers Are Key To Attracting Millennials
Turkish Government Supports Domestic Production With A Higher Tax on Imports
Specialist Retail Channels Account for the Majority of Sales, But Shoppers More Confidently Move Online To Secure Lower Prices and More Options
Positive Outlook for Personal Accessories As Women Enjoy More Economic Freedom
and More Shopping Centres Are Built
Market Data
Table 12 Sales of Personal Accessories by Category: Volume 2014-2019
Table 13 Sales of Personal Accessories by Category: Value 2014-2019
Table 14 Sales of Personal Accessories by Category: % Volume Growth 2014-2019
Table 15 Sales of Personal Accessories by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Personal Accessories: % Value 2014-2018
Table 17 LBN Brand Shares of Personal Accessories: % Value 2015-2018
Table 18 Distribution of Personal Accessories by Format: % Value 2014-2019
Table 19 Forecast Sales of Personal Accessories by Category: Volume 2019-2024
Table 20 Forecast Sales of Personal Accessories by Category: Value 2019-2024
Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources
| Price : US$ 3500 | Date : Dec 2024 |
| Category : Services | Pages : 167 |
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| Category : Services | Pages : 109 |
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| Category : Manufacturing and Construction | Pages : 162 |
| Price : US$ 3500 | Date : Jul 2024 |
| Category : Manufacturing and Construction | Pages : 167 |
| Price : US$ 3500 | Date : Jul 2024 |
| Category : Manufacturing and Construction | Pages : 178 |
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