The return to out-of-home activities has helped to support sales in wound care. With children returning to school and playing outside, and both child and adult consumers resuming sporting activities, this ultimately leads to a higher incidence of minor injuries which require wound care products.

Euromonitor International's Wound Care in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wound Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Wound Care in Turkey
Euromonitor International
September 2022

List Of Contents And Tables

WOUND CARE IN TURKEY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Return to out-of-home activities supports wound care sales, due to higher incidence of minor injuries
Cartoon characters continue to attract children
Consumers increasingly demand additional and sophisticated features
PROSPECTS AND OPPORTUNITIES
Ongoing focus on fit and healthy lifestyles will continue to benefit sales of wound care
Different brands for different channels emerge, led by Honnes
Private labels expected to perform well over the forecast period.
CATEGORY DATA
Table 1 Sales of Wound Care by Category: Value 2017-2022
Table 2 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Wound Care: % Value 2018-2022
Table 4 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 5 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
CONSUMER HEALTH IN TURKEY
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 8 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2017-2022
Table 10 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 11 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 12 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 13 Distribution of Consumer Health by Format: % Value 2017-2022
Table 14 Distribution of Consumer Health by Format and Category: % Value 2022
Table 15 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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