Womenswear in Turkey

  • Report Code : 1026259
  • Pages : 26
  • Published On : Dec 2024
  • Industry : Consumer Goods and Retail
  • Format : WMR PPT FormatWMR PDF Format

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The decline in retail volume sales was strong in womenswear, as in many categories, due to stubbornly high inflation which has eroded purchasing power. More flexible lifestyles and dress codes are leading to more casual styles and outfits among Turkish women. Meanwhile, interest in health and wellness remains high because many consumers have become more aware of the importance of physical and mental wellbeing.

Euromonitor International's Womenswear in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Womenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Womenswear in Turkey
Euromonitor International
December 2024

List Of Contents And Tables

WOMENSWEAR IN TURKEY
KEY DATA FINDINGS
2024 DEVELOPMENTS
High inflation translates to weaker consumer demand
Innovative products support growth of womenswear
Commitment to sustainability at industry and brand level
PROSPECTS AND OPPORTUNITIES
Second-hand womenswear to remain popular for luxury items
‘Quiet Luxury' will gain traction in womenswear
GenAI to be more widely embraced
CATEGORY DATA
Table 1 Sales of Womenswear by Category: Volume 2019-2024
Table 2 Sales of Womenswear by Category: Value 2019-2024
Table 3 Sales of Womenswear by Category: % Volume Growth 2019-2024
Table 4 Sales of Womenswear by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Womenswear: % Value 2020-2024
Table 6 LBN Brand Shares of Womenswear: % Value 2021-2024
Table 7 NBO Company Shares of Women's Nightwear: % Value 2020-2024
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2021-2024
Table 9 NBO Company Shares of Women's Outerwear: % Value 2020-2024
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2021-2024
Table 11 NBO Company Shares of Women's Swimwear: % Value 2020-2024
Table 12 LBN Brand Shares of Women's Swimwear: % Value 2021-2024
Table 13 NBO Company Shares of Women's Underwear: % Value 2020-2024
Table 14 LBN Brand Shares of Women's Underwear: % Value 2021-2024
Table 15 Forecast Sales of Womenswear by Category: Volume 2024-2029
Table 16 Forecast Sales of Womenswear by Category: Value 2024-2029
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2024-2029
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2024-2029
APPAREL AND FOOTWEAR IN TURKEY
EXECUTIVE SUMMARY
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 19 Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
Table 25 Distribution of Apparel and Footwear by Format: % Value 2019-2024
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2024
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

Megatrends in Turkey...

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International's 10 focus megatrends and insights as to how each trend has manifested in Turkey. Euromonitor's Megatrends in Turk...

Womenswear in Turkey...

The decline in retail volume sales was strong in womenswear, as in many categories, due to stubbornly high inflation which has eroded purchasing power. More flexible lifestyles and dress codes are leading to more casual styles and outfits among Turkish women. Meanwhile, interest in health and wellne...

Sportswear in Turkey...

Sports footwear is in high demand for its performance and comfort and is experiencing a notable surge as more individuals opt for comfort-driven choices over formal products in their everyday use. Turkish consumers increasingly demand technology that adds value, and manufacturers will increasingly b...

Apparel Accessories in Turkey...

Apparel accessories was the only category to post volume growth in 2024, even as the economic crisis in Turkey put further pressure on household budgets and led to more frugal purchasing behaviour. Turkish consumers generally prefer to make frequent small purchases of clothing accessories to stylise...

Footwear in Turkey...

Sports footwear is outperforming standard footwear with strong double-digit increases in volume sales. Casual and comfortable trends in footwear and a focus on fitness have accelerated lifestyle changes in the post-pandemic period, to the benefit of sportswear and sneakers. International brands like...

Apparel and Footwear in Turkey...

Inflation and interest rates remained high in Turkey over 2024, suppressing consumer expenditure on non-essential goods like apparel and footwear. Retail volume sales faced a sharp decline amid the significant devaluation of the Turkish Lira and soaring retail prices. As the economic crisis evolved,...

Menswear in Turkey...

Menswear registered declining volume sales in 2024 due to high levels of price-sensitivity among Turkish consumers, but particularly male consumers. Men chose to shop less frequently for apparel and footwear due to the challenging economy and political uncertainty. In addition, many men prefer to sp...

Childrenswear in Turkey...

Due to high inflation and the devaluation of the Turkish Lira, price remained an increasingly important consideration when buying childrenswear in Turkey over 2024. With many households facing higher costs of living, Turkish parents continued to see a decline in real disposable incomes. As such, con...

Hosiery in Turkey...

Compared to European countries, per capita consumption of hosiery is still low in Turkey, with much potential for growth. After several years of strong growth post-pandemic, volume sales declined over 2024, with consumers reigning in expenditure. Rising health-awareness in Turkey has made consumers ...

Jeans in Turkey...

The domestic jean company Mavi Giyim San ve Tic AS became the first and only Turkish apparel company to make the CDP's (Carbon Disclosure Project) Global A list in 2023, for its climate change and water security programs. Mavi aims to make its entire denim collection eco-friendly by 2030. In 2023, i...