The event of COVID-19 led to heightened levels of anxiety among the population, leading to an increase in the prevalence of sleep disorders. The lockdown and periods of home seclusion disrupted people's daily routines and they had more time on their hands, giving rise to restlessness, compounded by financial concerns amid the economic fallout of COVID-19, all of which disturbed their sleeping patterns. Moving into 2022, high levels of stress remain, compounded by global inflation and ongoing eco...

Euromonitor International's Sleep Aids in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sleep Aids market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Sleep Aids in Turkey
Euromonitor International
September 2022

List Of Contents And Tables

SLEEP AIDS IN TURKEY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sleep aids sees ongoing positive growth due to high levels of stress creating sleep disturbances
Sandoz maintains its strong lead as the competitive status quo remains unchanged
Pharmacists embrace e-commerce in omnichannel offerings
PROSPECTS AND OPPORTUNITIES
Increasing insomnia will support growth over the forecast period
Consumers steer away from potentially harmful Rx products in favour of "milder" OTC variants
No switches are foreseen
CATEGORY DATA
Table 1 Sales of Sleep Aids: Value 2017-2022
Table 2 Sales of Sleep Aids: % Value Growth 2017-2022
Table 3 NBO Company Shares of Sleep Aids: % Value 2018-2022
Table 4 LBN Brand Shares of Sleep Aids: % Value 2019-2022
Table 5 Forecast Sales of Sleep Aids: Value 2022-2027
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2022-2027
CONSUMER HEALTH IN TURKEY
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 8 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2017-2022
Table 10 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 11 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 12 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 13 Distribution of Consumer Health by Format: % Value 2017-2022
Table 14 Distribution of Consumer Health by Format and Category: % Value 2022
Table 15 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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