Turkey Personal Accessories Market size (historic and forecasts), company shares, brand shares and distribution data 2018-2023

Personal Accessories in Turkey

Euromonitor International

August 2019


LIST OF CONTENTS AND TABLES


Executive Summary

Strong Retail Value Growth Largely Due To Price Increases and A Shift Towards Branded Goods

Collaborations With Social Media Influencers Are Key To Attracting Millennials

Turkish Government Supports Domestic Production With A Higher Tax on Imports

Specialist Retail Channels Account for the Majority of Sales, But Shoppers More Confidently Move Online To Secure Lower Prices and More Options

Positive Outlook for Personal Accessories As Women Enjoy More Economic Freedom

and More Shopping Centres Are Built

Market Data

Table 1 Sales of Personal Accessories by Category: Volume 2014-2019

Table 2 Sales of Personal Accessories by Category: Value 2014-2019

Table 3 Sales of Personal Accessories by Category: % Volume Growth 2014-2019

Table 4 Sales of Personal Accessories by Category: % Value Growth 2014-2019

Table 5 NBO Company Shares of Personal Accessories: % Value 2014-2018

Table 6 LBN Brand Shares of Personal Accessories: % Value 2015-2018

Table 7 Distribution of Personal Accessories by Format: % Value 2014-2019

Table 8 Forecast Sales of Personal Accessories by Category: Volume 2019-2024

Table 9 Forecast Sales of Personal Accessories by Category: Value 2019-2024

Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2019-2024

Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2019-2024

Definitions

Sources

Summary 1 Research Sources

Headlines

Prospects

Charges on Plastic Bags Benefit Sales of Textile and Netting Bags

Internet Retailing Continues To Expand As Online Safety Concerns Are Appeased

Bags and Luggage Are Increasingly Fashion Driven and More Apparel Retailers Introduce Such Products To Their Ranges

Competitive Landscape

Domestic Players Lead, But Not Without Difficulties

Strong Government Support for Local Production

Top Performing Companies Secure Their Foothold With Outlet Expansion and Affordable Prices

Category Data

Table 12 Sales of Bags and Luggage by Category: Volume 2014-2019

Table 13 Sales of Bags and Luggage by Category: Value 2014-2019

Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2014-2019

Table 15 Sales of Bags and Luggage by Category: % Value Growth 2014-2019

Table 16 Sales of Luggage by Type: % Value 2014-2019

Table 17 NBO Company Shares of Bags and Luggage: % Value 2014-2018

Table 18 LBN Brand Shares of Bags and Luggage: % Value 2015-2018

Table 19 Distribution of Bags and Luggage by Format: % Value 2014-2019

Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2019-2024

Table 21 Forecast Sales of Bags and Luggage by Category: Value 2019-2024

Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2019-2024

Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2019-2024

Headlines

Prospects

Increase in Tourists From China Boosts Sales of Jewellery

Product Placement in Popular TV Shows Is An Important Strategy for Players

Celebrity and Influencer Endorsements Also Used

Competitive Landscape

Strict New Rules on Credit Card Purchases Mean Players Need To Innovate

Atasay Kuyumculuk Leads Jewellery With High Profile Advertising and New Store Openings

New Collections To Appeal To Disney Fans Offered in Costume Jewellery

Category Data

Table 24 Sales of Jewellery by Category: Volume 2014-2019

Table 25 Sales of Jewellery by Category: Value 2014-2019

Table 26 Sales of Jewellery by Category: % Volume Growth 2014-2019

Table 27 Sales of Jewellery by Category: % Value Growth 2014-2019

Table 28 Sales of Costume Jewellery by Type: % Value 2014-2019

Table 29 Sales of Fine Jewellery by Type: % Value 2014-2019

Table 30 Sales of Fine Jewellery by Collection: % Value 2014-2019

Table 31 Sales of Fine Jewellery by Metal: % Value 2014-2019

Table 32 NBO Company Shares of Jewellery: % Value 2014-2018

Table 33 LBN Brand Shares of Jewellery: % Value 2015-2018

Table 34 Distribution of Jewellery by Format: % Value 2014-2019

Table 35 Forecast Sales of Jewellery by Category: Volume 2019-2024

Table 36 Forecast Sales of Jewellery by Category: Value 2019-2024

Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2019-2024

Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2019-2024

Headlines

Prospects

Smart Watches Have Little Impact on Sales of Watches

Sports-orientated Watches Become More Popular With Sports People and Gym Users

Devaluation of the Local Currency Leads To Price Increases

Competitive Landscape

Watches Characterised by Global Producers, With Most Distributed by Local Companies

Saat Ve Saat Remains the Leader in Watches

Counterfeit Watches Remain A Threat To Sales of Genuine Products

Category Data

Table 39 Sales of Watches by Category: Volume 2014-2019

Table 40 Sales of Watches by Category: Value 2014-2019

Table 41 Sales of Watches by Category: % Volume Growth 2014-2019

Table 42 Sales of Watches by Category: % Value Growth 2014-2019

Table 43 Sales of Watches by Price Band: Volume 2014-2019

Table 44 Sales of Watches by Price Band: Value 2014-2019

Table 45 Sales of Watches by Price Band: % Volume Growth 2014-2019

Table 46 Sales of Watches by Price Band: % Value Growth 2014-2019

Table 47 NBO Company Shares of Watches: % Value 2014-2018

Table 48 LBN Brand Shares of Watches: % Value 2015-2018

Table 49 Distribution of Watches by Format: % Value 2014-2019

Table 50 Forecast Sales of Watches by Category: Volume 2019-2024

Table 51 Forecast Sales of Watches by Category: Value 2019-2024

Table 52 Forecast Sales of Watches by Category: % Volume Growth 2019-2024

Table 53 Forecast Sales of Watches by Category: % Value Growth 2019-2024

Table 54 Forecast Sales of Watches by Price Band: Volume 2019-2024

Table 55 Forecast Sales of Watches by Price Band: Value 2019-2024

Table 56 Forecast Sales of Watches by Price Band: % Volume Growth 2019-2024

Table 57 Forecast Sales of Watches by Price Band: % Value Growth 2019-2024

Headlines

Prospects

Safety Concerns Drive A Switch To Branded Products

'back To School' Season Remains Crucial To Writing Instruments and Compulsory Stationery Lists From Schools Ensure Success

Digital Alternatives Begin To Negatively Affect Sales of Writing Instruments

Competitive Landscape

Adel Kalemcilik Maintains Its Lead With Its Popular Brands That Offer Something for All Budgets

Grocery Retailers Offer Appealing Bundles and Encroach on Stationers/office Supply Stores

Government Anti-dumping Measures Support Domestic Production

Category Data

Table 58 Sales of Writing Instruments by Category: Volume 2014-2019

Table 59 Sales of Writing Instruments by Category: Value 2014-2019

Table 60 Sales of Writing Instruments by Category: % Volume Growth 2014-2019

Table 61 Sales of Writing Instruments by Category: % Value Growth 2014-2019

Table 62 NBO Company Shares of Writing Instruments: % Value 2014-2018

Table 63 LBN Brand Shares of Writing Instruments: % Value 2015-2018

Table 64 Distribution of Writing Instruments by Format: % Value 2014-2019

Table 65 Forecast Sales of Writing Instruments by Category: Volume 2019-2024

Table 66 Forecast Sales of Writing Instruments by Category: Value 2019-2024

Table 67 Forecast Sales of Writing Instruments by Category: % Volume Growth 2019-2024

Table 68 Forecast Sales of Writing Instruments by Category: % Value Growth 2019-2024