Personal accessories maintained its strong retail value growth in 2019, largely due to price increases due to the devaluation of the Turkish lira and a switch to higher-quality branded goods away from generic products among consumers, despite a number of political and economic difficulties. Turkish women began to collect a range of handbags for use on different occasions towards the end of review period and typically owned a range of watches for use on occasions such as sports, business and for...
Euromonitor International's Personal Accessoriesin Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Personal Accessories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Personal Accessories in Turkey
Euromonitor International
August 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Strong Retail Value Growth Largely Due To Price Increases and A Shift Towards Branded Goods
Collaborations With Social Media Influencers Are Key To Attracting Millennials
Turkish Government Supports Domestic Production With A Higher Tax on Imports
Specialist Retail Channels Account for the Majority of Sales, But Shoppers More Confidently Move Online To Secure Lower Prices and More Options
Positive Outlook for Personal Accessories As Women Enjoy More Economic Freedom
and More Shopping Centres Are Built
Market Data
Table 1 Sales of Personal Accessories by Category: Volume 2014-2019
Table 2 Sales of Personal Accessories by Category: Value 2014-2019
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2014-2019
Table 4 Sales of Personal Accessories by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Personal Accessories: % Value 2014-2018
Table 6 LBN Brand Shares of Personal Accessories: % Value 2015-2018
Table 7 Distribution of Personal Accessories by Format: % Value 2014-2019
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2019-2024
Table 9 Forecast Sales of Personal Accessories by Category: Value 2019-2024
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Charges on Plastic Bags Benefit Sales of Textile and Netting Bags
Internet Retailing Continues To Expand As Online Safety Concerns Are Appeased
Bags and Luggage Are Increasingly Fashion Driven and More Apparel Retailers Introduce Such Products To Their Ranges
Competitive Landscape
Domestic Players Lead, But Not Without Difficulties
Strong Government Support for Local Production
Top Performing Companies Secure Their Foothold With Outlet Expansion and Affordable Prices
Category Data
Table 12 Sales of Bags and Luggage by Category: Volume 2014-2019
Table 13 Sales of Bags and Luggage by Category: Value 2014-2019
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2014-2019
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2014-2019
Table 16 Sales of Luggage by Type: % Value 2014-2019
Table 17 NBO Company Shares of Bags and Luggage: % Value 2014-2018
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2015-2018
Table 19 Distribution of Bags and Luggage by Format: % Value 2014-2019
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2019-2024
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2019-2024
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2019-2024
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2019-2024
Headlines
Prospects
Increase in Tourists From China Boosts Sales of Jewellery
Product Placement in Popular TV Shows Is An Important Strategy for Players
Celebrity and Influencer Endorsements Also Used
Competitive Landscape
Strict New Rules on Credit Card Purchases Mean Players Need To Innovate
Atasay Kuyumculuk Leads Jewellery With High Profile Advertising and New Store Openings
New Collections To Appeal To Disney Fans Offered in Costume Jewellery
Category Data
Table 24 Sales of Jewellery by Category: Volume 2014-2019
Table 25 Sales of Jewellery by Category: Value 2014-2019
Table 26 Sales of Jewellery by Category: % Volume Growth 2014-2019
Table 27 Sales of Jewellery by Category: % Value Growth 2014-2019
Table 28 Sales of Costume Jewellery by Type: % Value 2014-2019
Table 29 Sales of Fine Jewellery by Type: % Value 2014-2019
Table 30 Sales of Fine Jewellery by Collection: % Value 2014-2019
Table 31 Sales of Fine Jewellery by Metal: % Value 2014-2019
Table 32 NBO Company Shares of Jewellery: % Value 2014-2018
Table 33 LBN Brand Shares of Jewellery: % Value 2015-2018
Table 34 Distribution of Jewellery by Format: % Value 2014-2019
Table 35 Forecast Sales of Jewellery by Category: Volume 2019-2024
Table 36 Forecast Sales of Jewellery by Category: Value 2019-2024
Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2019-2024
Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2019-2024
Headlines
Prospects
Smart Watches Have Little Impact on Sales of Watches
Sports-orientated Watches Become More Popular With Sports People and Gym Users
Devaluation of the Local Currency Leads To Price Increases
Competitive Landscape
Watches Characterised by Global Producers, With Most Distributed by Local Companies
Saat Ve Saat Remains the Leader in Watches
Counterfeit Watches Remain A Threat To Sales of Genuine Products
Category Data
Table 39 Sales of Watches by Category: Volume 2014-2019
Table 40 Sales of Watches by Category: Value 2014-2019
Table 41 Sales of Watches by Category: % Volume Growth 2014-2019
Table 42 Sales of Watches by Category: % Value Growth 2014-2019
Table 43 Sales of Watches by Price Band: Volume 2014-2019
Table 44 Sales of Watches by Price Band: Value 2014-2019
Table 45 Sales of Watches by Price Band: % Volume Growth 2014-2019
Table 46 Sales of Watches by Price Band: % Value Growth 2014-2019
Table 47 NBO Company Shares of Watches: % Value 2014-2018
Table 48 LBN Brand Shares of Watches: % Value 2015-2018
Table 49 Distribution of Watches by Format: % Value 2014-2019
Table 50 Forecast Sales of Watches by Category: Volume 2019-2024
Table 51 Forecast Sales of Watches by Category: Value 2019-2024
Table 52 Forecast Sales of Watches by Category: % Volume Growth 2019-2024
Table 53 Forecast Sales of Watches by Category: % Value Growth 2019-2024
Table 54 Forecast Sales of Watches by Price Band: Volume 2019-2024
Table 55 Forecast Sales of Watches by Price Band: Value 2019-2024
Table 56 Forecast Sales of Watches by Price Band: % Volume Growth 2019-2024
Table 57 Forecast Sales of Watches by Price Band: % Value Growth 2019-2024
Headlines
Prospects
Safety Concerns Drive A Switch To Branded Products
'back To School' Season Remains Crucial To Writing Instruments and Compulsory Stationery Lists From Schools Ensure Success
Digital Alternatives Begin To Negatively Affect Sales of Writing Instruments
Competitive Landscape
Adel Kalemcilik Maintains Its Lead With Its Popular Brands That Offer Something for All Budgets
Grocery Retailers Offer Appealing Bundles and Encroach on Stationers/office Supply Stores
Government Anti-dumping Measures Support Domestic Production
Category Data
Table 58 Sales of Writing Instruments by Category: Volume 2014-2019
Table 59 Sales of Writing Instruments by Category: Value 2014-2019
Table 60 Sales of Writing Instruments by Category: % Volume Growth 2014-2019
Table 61 Sales of Writing Instruments by Category: % Value Growth 2014-2019
Table 62 NBO Company Shares of Writing Instruments: % Value 2014-2018
Table 63 LBN Brand Shares of Writing Instruments: % Value 2015-2018
Table 64 Distribution of Writing Instruments by Format: % Value 2014-2019
Table 65 Forecast Sales of Writing Instruments by Category: Volume 2019-2024
Table 66 Forecast Sales of Writing Instruments by Category: Value 2019-2024
Table 67 Forecast Sales of Writing Instruments by Category: % Volume Growth 2019-2024
Table 68 Forecast Sales of Writing Instruments by Category: % Value Growth 2019-2024
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