While Turkish parents tend to be cautious regarding medicines for their children due to the potential side effects, they feel more confident about the safety of paediatric vitamins and dietary supplements. Moreover, the demand for paediatric vitamins and dietary supplements is also being sustained by paediatric doctors and pharmacists, who often recommend them to parents to treat various symptoms of mild ailments. In fact, as a result of the threat posed by COVID-19, consumers rushed to give vit...
Euromonitor International's Paediatric Consumer Health in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Nappy (Diaper) Rash Treatments, Paediatric Analgesics, Paediatric Cough, Cold and Allergy Remedies, Paediatric Dermatologicals, Paediatric Digestive Remedies, Paediatric Vitamins and Dietary Supplements.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Paediatric Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Paediatric Consumer Health in Turkey
Euromonitor International
September 2022
List Of Contents And Tables
PAEDIATRIC CONSUMER HEALTH IN TURKEY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for paediatric vitamins and dietary supplements continues
Natural remedies continue to grow in popularity, in line with overarching trends
Players continue to diversify their portfolios to meet rising consumer trends
PROSPECTS AND OPPORTUNITIES
Paediatric vitamins and dietary supplements expected to remain the most dynamic category
Trend towards natural products is expected to gain pace
Innovation in paediatric vitamins and dietary supplements set to drive sales
CATEGORY DATA
Table 1 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 4 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
Table 5 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 6 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 7 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027
CONSUMER HEALTH IN TURKEY
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 9 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2017-2022
Table 11 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 13 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 14 Distribution of Consumer Health by Format: % Value 2017-2022
Table 15 Distribution of Consumer Health by Format and Category: % Value 2022
Table 16 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources