Impact Analysis of Covid-19
The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.
Mobile e-commerce continues to be supported by the higher penetration rates of smartphones, especially amongst the younger population, alongside consumers' growing familiarity with and trust in mobile payment apps. Furthermore, this strong trend has been further enhanced by the event of COVID-19 in 2020, with an increasing rate of consumers shopping online. This makes mobile e-commerce the overall winner in retailing in Turkey in 2020.
Euromonitor International's Mobile E-Commerce in Turkey report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Mobile E-Commerce market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Mobile E-Commerce in Turkey
Euromonitor International
February 2021
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Mobile e-commerce comes out the clear winner, due to COVID-19 enhancing consumers' use of e-commerce solutions
Ongoing company investment in e-commerce development adds further dynamism to the category
Competition heats up amongst the leading e-commerce players who offer mobile solutions
RECOVERY AND OPPORTUNITIES
Mobile e-commerce will continue to grow, to the eventual detriment of computer-based payment systems
Ongoing development set to further stimulate sales over the forecast period
Strong competition amongst e-commerce players will further inspire innovation in emerging applications
CHANNEL DATA
Table 1 Mobile E-Commerce: Value 2015-2020
Table 2 Mobile E-Commerce: % Value Growth 2015-2020
Table 3 Mobile E-Commerce Forecasts: Value 2020-2025
Table 4 Mobile E-Commerce Forecasts: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on retailing
Company response
COVID-19 country impact
Weakening Turkish economy was already leading to operator bankruptcies and consumer bargain hunting
Lower consumer spending power heralds higher sales for discounters, private labels, and budget brands
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2020
Physical retail landscape
Cash and carry
Table 5 Cash and Carry Sales: Value 2015-2020
Seasonality
New Year's Eve
Back to School
Other seasonal events
Payments and delivery
Emerging business models
MARKET DATA
Table 6 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 7 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 8 Sales in Store-based Retailing by Channel: Value 2015-2020
Table 9 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 10 Store-based Retailing Outlets by Channel: Units 2015-2020
Table 11 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 12 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 13 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 16 Sales in Grocery Retailers by Channel: Value 2015-2020
Table 17 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 18 Grocery Retailers Outlets by Channel: Units 2015-2020
Table 19 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 22 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 23 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 24 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 25 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 28 Sales in Mixed Retailers by Channel: Value 2015-2020
Table 29 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 30 Mixed Retailers Outlets by Channel: Units 2015-2020
Table 31 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 32 Retailing GBO Company Shares: % Value 2016-2020
Table 33 Retailing GBN Brand Shares: % Value 2017-2020
Table 34 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 35 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 36 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 37 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 38 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 39 Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 40 Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 41 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 42 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 43 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 44 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 45 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 46 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 47 Mixed Retailers GBO Company Shares: % Value 2016-2020
Table 48 Mixed Retailers GBN Brand Shares: % Value 2017-2020
Table 49 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
Table 50 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
Table 51 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 53 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
Table 54 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
Table 55 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
Table 56 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 57 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 58 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 59 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 61 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
Table 62 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
Table 63 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
Table 64 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
Table 65 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 67 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 68 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 69 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 70 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 73 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
Table 74 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
Table 75 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
Table 76 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DEFINITIONS
SOURCES
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