Although retail volume sales of microwaves in Turkey are anticipated to decline in 2020, the decline is anticipated to be slower than that seen in 2019. In fact, retail volume sales of microwaves were already dropping dramatically in Turkey in 2018 and 2019 due to the negative economic situation in the country and the removal of the temporary tax exemption on durable goods, including major appliances such as microwaves. This same trend is also resulting in a continuous sharp increase in average...
Euromonitor International's Microwaves in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Built-in Microwaves, Freestanding Microwaves.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Microwaves market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Microwaves in Turkey
Euromonitor International
January 2021
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Sales of microwaves continue to decline in Turkey in 2020
Negative consumer perception of cooking with microwaves limits growth
Local preference of traditional cooking habits continues to provide a barrier to further penetration
Economic impact of COVID-19 and preference of traditional cooking methods hampers new product development for microwaves
RECOVERY AND OPPORTUNITIES
Recovery will be hindered by consumers' reduced purchasing power in the forecast period
Health and wellness trends will provide a barrier to more dynamic growth
Electric stores may be used to promote connected microwaves
CATEGORY DATA
Table 1 Sales of Microwaves by Category: Volume 2015-2020
Table 2 Sales of Microwaves by Category: Value 2015-2020
Table 3 Sales of Microwaves by Category: % Volume Growth 2015-2020
Table 4 Sales of Microwaves by Category: % Value Growth 2015-2020
Table 5 Sales of Microwaves by Connected Appliances: % Volume 2016-2020
Table 6 NBO Company Shares of Microwaves: % Volume 2016-2020
Table 7 LBN Brand Shares of Microwaves: % Volume 2017-2020
Table 8 Distribution of Microwaves by Format: % Volume 2015-2020
Table 9 Production of Microwaves: Total Volume 2015-2020
Table 10 Forecast Sales of Microwaves by Category: Volume 2020-2025
Table 11 Forecast Sales of Microwaves by Category: Value 2020-2025
Table 12 Forecast Sales of Microwaves by Category: % Volume Growth 2020-2025
Table 13 Forecast Sales of Microwaves by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on consumer appliances
COVID-19 country impact
Company response
Retailing shift
What next for consumer appliances?
MARKET INDICATORS
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 15 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025
MARKET DATA
Table 18 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 19 Sales of Consumer Appliances by Category: Value 2015-2020
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 26 Sales of Small Appliances by Category: Volume 2015-2020
Table 27 Sales of Small Appliances by Category: Value 2015-2020
Table 28 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 29 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 30 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 31 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 32 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 33 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 34 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 35 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 44 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 45 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
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