Over the review period, hypermarkets was a slow growing grocery retail format as consumers were increasingly shifting towards more frequent and smaller basket shops, whilst hypermarkets cater to consumers who prefer larger weekly shops. In 2020, COVID-19 temporarily changed consumption habits in this sense, with people shopping less frequently but purchasing larger baskets, as they wished to lower their contact with people in public places due to fear of infection. Additionally, there are econom...
Euromonitor International's Hypermarkets in Turkey report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Hypermarkets market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Hypermarkets in Turkey
Euromonitor International
February 2021
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Hypermarkets sees renewed short-term popularity, due to changing consumer shopping trends and stockpiling
Short-term popularity set to decrease again, with a shift towards local discounters and e-commerce
Migros maintains its leading position thanks to strategic expansion in both acquisitions and digitisation
RECOVERY AND OPPORTUNITIES
Consumer shopping trends set to return to historic norms, which spells bad news for hypermarkets
Players set to invest in in-store optimisation and special offers in order to reattract customers
Further investment in digitisation expected, both in-store and via e-commerce channels
CHANNEL DATA
Table 1 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 2 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 3 Hypermarkets GBO Company Shares: % Value 2016-2020
Table 4 Hypermarkets GBN Brand Shares: % Value 2017-2020
Table 5 Hypermarkets LBN Brand Shares: Outlets 2017-2020
Table 6 Hypermarkets LBN Brand Shares: Selling Space 2017-2020
Table 7 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 8 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on retailing
Company response
COVID-19 country impact
Weakening Turkish economy was already leading to operator bankruptcies and consumer bargain hunting
Lower consumer spending power heralds higher sales for discounters, private labels, and budget brands
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2020
Physical retail landscape
Cash and carry
Table 9 Cash and Carry Sales: Value 2015-2020
Seasonality
New Year's Eve
Back to School
Other seasonal events
Payments and delivery
Emerging business models
MARKET DATA
Table 10 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 11 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 12 Sales in Store-based Retailing by Channel: Value 2015-2020
Table 13 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 14 Store-based Retailing Outlets by Channel: Units 2015-2020
Table 15 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 16 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 17 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 19 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 20 Sales in Grocery Retailers by Channel: Value 2015-2020
Table 21 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 22 Grocery Retailers Outlets by Channel: Units 2015-2020
Table 23 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 25 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 26 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 27 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 28 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 29 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 31 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 32 Sales in Mixed Retailers by Channel: Value 2015-2020
Table 33 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 34 Mixed Retailers Outlets by Channel: Units 2015-2020
Table 35 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 36 Retailing GBO Company Shares: % Value 2016-2020
Table 37 Retailing GBN Brand Shares: % Value 2017-2020
Table 38 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 39 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 40 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 41 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 42 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 43 Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 44 Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 45 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 46 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 47 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 48 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 49 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 50 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 51 Mixed Retailers GBO Company Shares: % Value 2016-2020
Table 52 Mixed Retailers GBN Brand Shares: % Value 2017-2020
Table 53 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
Table 54 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 56 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 57 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
Table 58 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
Table 59 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
Table 60 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 61 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 62 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 64 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 65 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
Table 66 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
Table 67 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
Table 68 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 70 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 72 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 74 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 76 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 77 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
Table 78 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
Table 79 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
Table 80 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DEFINITIONS
SOURCES
Summary 2 Research Sources
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