Consumers continue to embrace herbal/traditional products in 2022. While medicated OTC products once dominated the consumer health industry, the rising health and wellness trends alongside relevant health education, have led an increasing number of consumers to seek more natural remedies which they perceive as less potentially harmful than medicated alternatives. Furthermore, these health and wellness trends have been enhanced by the event of COVID-19, leading to many opportunities for players i...

Euromonitor International's Herbal/Traditional Products in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Herbal/Traditional Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Herbal/Traditional Products in Turkey
Euromonitor International
September 2022

List Of Contents And Tables

HERBAL/TRADITIONAL PRODUCTS IN TURKEY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumers continue to embrace herbal/traditional products
Price-sensitive consumers seek value for money in a time of economic uncertainty
Popularity of black elderberry (Sambucus nigra) continues to boost sales
PROSPECTS AND OPPORTUNITIES
Long-term stable demand is expected, supported by ongoing health and wellness trends
Wellness trends and natural positioning to drive growth of herbal/traditional products
The competitive landscape is expected to become even more fragmented
CATEGORY DATA
Table 1 Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
CONSUMER HEALTH IN TURKEY
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 8 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2017-2022
Table 10 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 11 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 12 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 13 Distribution of Consumer Health by Format: % Value 2017-2022
Table 14 Distribution of Consumer Health by Format and Category: % Value 2022
Table 15 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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