The event of the pandemic led to an increase in eye care sales, as consumers were spending more time on such devices as smartphones, tablets, and laptops for both work and leisure. As a result, they suffered from dry or tired eyes, leading to increased demand for eye care products. Even prior to the onset of COVID-19, there had been robust growth in retail constant value sales of eye care, as more Turkish people were working with computers and the prevalence of smartphone ownership rose rapidly.

Euromonitor International's Eye Care in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Standard Eye Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Eye Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Eye Care in Turkey
Euromonitor International
September 2022

List Of Contents And Tables

EYE CARE IN TURKEY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rx eye care and vitamins and dietary supplements all pose rising competition to OTC eye care
Consumers demand easy-to-use products and preservative-free formulations
Bausch & Lomb maintains its lion's share lead with the Artelac Advanced brand
PROSPECTS AND OPPORTUNITIES
An increasing presence of sophisticated standard eye care products is expected
Aging population will support demand for standard eye care - as will screen-addicted youth
No switches are foreseen
CATEGORY DATA
Table 1 Sales of Eye Care by Category: Value 2017-2022
Table 2 Sales of Eye Care by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Eye Care: % Value 2018-2022
Table 4 LBN Brand Shares of Eye Care: % Value 2019-2022
Table 5 Forecast Sales of Eye Care by Category: Value 2022-2027
Table 6 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027
CONSUMER HEALTH IN TURKEY
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 8 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2017-2022
Table 10 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 11 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 12 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 13 Distribution of Consumer Health by Format: % Value 2017-2022
Table 14 Distribution of Consumer Health by Format and Category: % Value 2022
Table 15 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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