Sales of digestive remedies are supported by the ongoing levels of stress in Turkish consumers, provoking or exacerbating stomach-related ailments. Stress and anxiety trigger contractions in the gastrointestinal tract, leading to these stress-related digestive problems, which in turn drives increased demand for digestive remedies. Whilst this was notable during the era of the pandemic for obvious reasons (albeit the enhanced personal hygiene and isolation did prevent the spread of infectious gas...
Euromonitor International's Digestive Remedies in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Diarrhoeal Remedies, IBS Treatments, Indigestion and Heartburn Remedies, Laxatives, Motion Sickness Remedies, Paediatric Digestive Remedies.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Digestive Remedies market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Digestive Remedies in Turkey
Euromonitor International
September 2022
List Of Contents And Tables
DIGESTIVE REMEDIES IN TURKEY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Ongoing high levels of stress continue to support demand for digestive remedies
The preference for traditional home-made digestive remedies continues to decrease
Dominant position of Bayer Türk Kimya Sanayi continues, thanks to high brand recognition
PROSPECTS AND OPPORTUNITIES
Probiotic packaged food will continue to pose a strong challenge, as consumers seek to improve their diets
Continued growth expected, with the biggest threat coming from Rx products
Convenience and efficacy are key factors to growth
CATEGORY DATA
Table 1 Sales of Digestive Remedies by Category: Value 2017-2022
Table 2 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 4 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 5 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 6 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
CONSUMER HEALTH IN TURKEY
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 8 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2017-2022
Table 10 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 11 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 12 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 13 Distribution of Consumer Health by Format: % Value 2017-2022
Table 14 Distribution of Consumer Health by Format and Category: % Value 2022
Table 15 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources