Sales in hair loss treatments follow seasonal trends, along with health-related factors. Hair weakens and becomes vulnerable to shedding due to reasons such as seasonality (seasonal transitions), stress, hormonal changes, and thermal applications. Therefore, an increase in sales is seen in the spring and autumn months, which are the seasonal transition periods. Furthermore, based on data from industry experts, the hair loss treatments in serum and mask formats grew almost two times in value in 2...
Euromonitor International's Dermatologicals in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Antiparasitics/Lice (Head and Body) Treatments, Antipruritics, Cold Sore Treatments, Haemorrhoid Treatments, Hair Loss Treatments, Medicated Shampoos, Nappy (Diaper) Rash Treatments, Paediatric Dermatologicals, Topical Allergy Remedies/Antihistamines, Topical Antifungals, Topical Germicidals/Antiseptics, Vaginal Antifungals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Dermatologicals market;
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* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Dermatologicals in Turkey
Euromonitor International
September 2022
List Of Contents And Tables
DERMATOLOGICALS IN TURKEY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales in hair loss treatments follow seasonal trends, but face rising competition from beauty and personal care hair care products
New product launches in dermatologicals continue, to meet ongoing demand
Increased focus on beauty and personal appearance following the pandemic helps to boost sales
PROSPECTS AND OPPORTUNITIES
Hair loss treatments will remain notable, with further new product developments expected
Ongoing positive performance for paediatric dermatologicals and nappy (diaper) rash treatments
Urban pollution and increased chemical usage will continue to drive demand for dermatologicals
CATEGORY DATA
Table 1 Sales of Dermatologicals by Category: Value 2017-2022
Table 2 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 4 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 5 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
Table 6 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 7 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
CONSUMER HEALTH IN TURKEY
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 9 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2017-2022
Table 11 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 13 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 14 Distribution of Consumer Health by Format: % Value 2017-2022
Table 15 Distribution of Consumer Health by Format and Category: % Value 2022
Table 16 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International's 10 focus megatrends and insights as to how each trend has manifested in Turkey.
Euromonitor's Megatrends in Turk...
The decline in retail volume sales was strong in womenswear, as in many categories, due to stubbornly high inflation which has eroded purchasing power. More flexible lifestyles and dress codes are leading to more casual styles and outfits among Turkish women. Meanwhile, interest in health and wellne...
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Apparel accessories was the only category to post volume growth in 2024, even as the economic crisis in Turkey put further pressure on household budgets and led to more frugal purchasing behaviour. Turkish consumers generally prefer to make frequent small purchases of clothing accessories to stylise...
Sports footwear is outperforming standard footwear with strong double-digit increases in volume sales. Casual and comfortable trends in footwear and a focus on fitness have accelerated lifestyle changes in the post-pandemic period, to the benefit of sportswear and sneakers. International brands like...
Inflation and interest rates remained high in Turkey over 2024, suppressing consumer expenditure on non-essential goods like apparel and footwear. Retail volume sales faced a sharp decline amid the significant devaluation of the Turkish Lira and soaring retail prices. As the economic crisis evolved,...
Menswear registered declining volume sales in 2024 due to high levels of price-sensitivity among Turkish consumers, but particularly male consumers. Men chose to shop less frequently for apparel and footwear due to the challenging economy and political uncertainty. In addition, many men prefer to sp...
Due to high inflation and the devaluation of the Turkish Lira, price remained an increasingly important consideration when buying childrenswear in Turkey over 2024. With many households facing higher costs of living, Turkish parents continued to see a decline in real disposable incomes. As such, con...
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The domestic jean company Mavi Giyim San ve Tic AS became the first and only Turkish apparel company to make the CDP's (Carbon Disclosure Project) Global A list in 2023, for its climate change and water security programs. Mavi aims to make its entire denim collection eco-friendly by 2030. In 2023, i...