Raw milk prices spiked considerably in 2022 due to the escalating prices of animal food as the country's inflation rate climbed to 57% and reached a 20-year high in 2022. Animal feed is mostly imported and so the increase in foreign exchange prices put upward pressure on prices. Turkey has already been going through a high inflation phase, but with the extra increase in the costs of animal food, energy, wages, logistics and packaging, prices of dairy products have risen ahead of the inflation ra...
Euromonitor International's Dairy Products and Alternatives in Turkey report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.
Product coverage: Baby Food, Dairy, Plant-based Dairy.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Dairy Products and Alternatives market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Dairy Products and Alternatives in Turkey
Euromonitor International
September 2022
List Of Contents And Tables
DAIRY PRODUCTS AND ALTERNATIVES IN TURKEY
EXECUTIVE SUMMARY
Dairy products and alternatives in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for dairy products and alternatives?
CHART 1 Dairy Products and Alternatives Value Sales Growth Scenarios: 2020-2027
CHART 2 Dairy Products and Alternatives Impact of Drivers on Value Sales: 2020-2027
MARKET DATA
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2017-2022
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2018-2022
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2019-2022
Table 5 Penetration of Private Label by Category: % Value 2017-2022
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2017-2022
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2022-2027
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
BABY FOOD IN TURKEY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Price rises accelerate and stem retail volume growth
Companies reduce profit margins to help stabilise prices
VAT decrease on baby food helps to stabilise prices
PROSPECTS AND OPPORTUNITIES
Liquid growing-up milk formula continues dynamic growth
Prepared baby food continues to show negative growth
Consumers are taking a larger bite of other baby food
CATEGORY DATA
Table 9 Sales of Baby Food by Category: Volume 2017-2022
Table 10 Sales of Baby Food by Category: Value 2017-2022
Table 11 Sales of Baby Food by Category: % Volume Growth 2017-2022
Table 12 Sales of Baby Food by Category: % Value Growth 2017-2022
Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2017-2022
Table 14 NBO Company Shares of Baby Food: % Value 2018-2022
Table 15 LBN Brand Shares of Baby Food: % Value 2019-2022
Table 16 Distribution of Baby Food by Format: % Value 2017-2022
Table 17 Forecast Sales of Baby Food by Category: Volume 2022-2027
Table 18 Forecast Sales of Baby Food by Category: Value 2022-2027
Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2022-2027
Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2022-2027
BUTTER AND SPREADS IN TURKEY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Export ban on butter fails to drive prices down
Margarine and spreads sees volume growth due to budget-friendly appeal
Foodservice sales make a strong recovery
PROSPECTS AND OPPORTUNITIES
Government ban on butter switches to monthly quotas
Margarine value sales to slow as consumers shift back to butter
Private label share will continue to rise in forecast period
CATEGORY DATA
Table 21 Sales of Butter and Spreads by Category: Volume 2017-2022
Table 22 Sales of Butter and Spreads by Category: Value 2017-2022
Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2017-2022
Table 24 Sales of Butter and Spreads by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Butter and Spreads: % Value 2018-2022
Table 26 LBN Brand Shares of Butter and Spreads: % Value 2019-2022
Table 27 Distribution of Butter and Spreads by Format: % Value 2017-2022
Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2022-2027
Table 29 Forecast Sales of Butter and Spreads by Category: Value 2022-2027
Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2022-2027
Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2022-2027
CHEESE IN TURKEY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Volatile price rises lead to changes in consumer preferences
Sophisticated products revive soft cheese and spreadable cheese
Private label expands into more varieties
PROSPECTS AND OPPORTUNITIES
Foodservice sales set to recover as tourists return
Category to see flurry of new cheese launches
Functional cheese launches gain attention
CATEGORY DATA
Table 32 Sales of Cheese by Category: Volume 2017-2022
Table 33 Sales of Cheese by Category: Value 2017-2022
Table 34 Sales of Cheese by Category: % Volume Growth 2017-2022
Table 35 Sales of Cheese by Category: % Value Growth 2017-2022
Table 36 Sales of Spreadable Processed Cheese by Type: % Value 2017-2022
Table 37 Sales of Soft Cheese by Type: % Value 2017-2022
Table 38 Sales of Hard Cheese by Type: % Value 2017-2022
Table 39 NBO Company Shares of Cheese: % Value 2018-2022
Table 40 LBN Brand Shares of Cheese: % Value 2019-2022
Table 41 Distribution of Cheese by Format: % Value 2017-2022
Table 42 Forecast Sales of Cheese by Category: Volume 2022-2027
Table 43 Forecast Sales of Cheese by Category: Value 2022-2027
Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2022-2027
Table 45 Forecast Sales of Cheese by Category: % Value Growth 2022-2027
DRINKING MILK PRODUCTS IN TURKEY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Raw milk prices cause peak in unit prices
Private label ranges broaden product variety
Regulations for drinking milk in school creates new opportunities
PROSPECTS AND OPPORTUNITIES
Category is becoming more polarised with cheaper variants and functional milk both expected to perform well
Foodservice volume sales expected to exceed pre-pandemic levels
Smaller companies expected to support growth in drinking milk
CATEGORY DATA
Table 46 Sales of Drinking Milk Products by Category: Volume 2017-2022
Table 47 Sales of Drinking Milk Products by Category: Value 2017-2022
Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2017-2022
Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2017-2022
Table 50 NBO Company Shares of Drinking Milk Products: % Value 2018-2022
Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2019-2022
Table 52 Distribution of Drinking Milk Products by Format: % Value 2017-2022
Table 53 Forecast Sales of Drinking Milk Products Products by Category: Volume 2022-2027
Table 54 Forecast Sales of Drinking Milk Products Products by Category: Value 2022-2027
Table 55 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2022-2027
Table 56 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2022-2027
YOGHURT AND SOUR MILK PRODUCTS IN TURKEY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Flavoured yoghurts shows dynamic growth
Private label share reaches half of yoghurt and sour milk category value sales
Drinking yoghurt and sour milk drinks continue dynamism
PROSPECTS AND OPPORTUNITIES
Functional products expected to increase presence
Healthy living trend positively affects yoghurt consumption
Flavoured yoghurt to witness flurry of new launches
CATEGORY DATA
Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2017-2022
Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2017-2022
Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2017-2022
Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2017-2022
Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2017-2022
Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2018-2022
Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2019-2022
Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2017-2022
Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2022-2027
Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2022-2027
Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2022-2027
Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2022-2027
OTHER DAIRY IN TURKEY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Coffee whiteners return to positive growth
Private labels are expanding category choice in chilled snacks
High prices in foodservice channel lead consumers towards dairy desserts and snacks
PROSPECTS AND OPPORTUNITIES
Product expansion expected in chilled dairy desserts
Chilled snacks to become a healthier snack alternative
Shelf stable dairy desserts continue to lose appeal
CATEGORY DATA
Table 69 Sales of Other Dairy by Category: Volume 2017-2022
Table 70 Sales of Other Dairy by Category: Value 2017-2022
Table 71 Sales of Other Dairy by Category: % Volume Growth 2017-2022
Table 72 Sales of Other Dairy by Category: % Value Growth 2017-2022
Table 73 NBO Company Shares of Other Dairy: % Value 2018-2022
Table 74 LBN Brand Shares of Other Dairy: % Value 2019-2022
Table 75 Distribution of Other Dairy by Format: % Value 2017-2022
Table 76 Forecast Sales of Other Dairy by Category: Volume 2022-2027
Table 77 Forecast Sales of Other Dairy by Category: Value 2022-2027
Table 78 Forecast Sales of Other Dairy by Category: % Volume Growth 2022-2027
Table 79 Forecast Sales of Other Dairy by Category: % Value Growth 2022-2027
PLANT-BASED DAIRY IN TURKEY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Plant-based dairy shows dynamic growth from low base
Discount promotions enhance growth amid difficult economic climate
Discounters drive plant-based category sales
PROSPECTS AND OPPORTUNITIES
E-commerce channel to bring more consumers into the category
Product launches to capitalise on health and wellness trend
Imported brands face competition from domestic brands
CATEGORY DATA
Table 80 Sales of Plant-Based Dairy by Category: Volume 2017-2022
Table 81 Sales of Plant-Based Dairy by Category: Value 2017-2022
Table 82 Sales of Plant-Based Dairy by Category: % Volume Growth 2017-2022
Table 83 Sales of Plant-Based Dairy by Category: % Value Growth 2017-2022
Table 84 Sales of Other Plant-Based Milk by Type: % Value 2019-2022
Table 85 NBO Company Shares of Plant-Based Dairy: % Value 2018-2022
Table 86 LBN Brand Shares of Plant-Based Dairy: % Value 2019-2022
Table 87 Distribution of Plant-Based Dairy by Format: % Value 2017-2022
Table 88 Forecast Sales of Plant-Based Dairy by Category: Volume 2022-2027
Table 89 Forecast Sales of Plant-Based Dairy by Category: Value 2022-2027
Table 90 Forecast Sales of Plant-Based Dairy by Category: % Volume Growth 2022-2027
Table 91 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2022-2027
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