Childrenswear in Turkey

  • Report Code : 1026241
  • Pages : 18
  • Published On : Dec 2024
  • Industry : Consumer Goods and Retail
  • Format : WMR PPT FormatWMR PDF Format

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Due to high inflation and the devaluation of the Turkish Lira, price remained an increasingly important consideration when buying childrenswear in Turkey over 2024. With many households facing higher costs of living, Turkish parents continued to see a decline in real disposable incomes. As such, consumers prioritised price when shopping for many goods including children's clothing. Demand remained strong for more affordable mainstream brands, such as those offered by LC Waikiki and private label...

Euromonitor International's Childrenswear in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Childrenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Childrenswear in Turkey
Euromonitor International
December 2024

List Of Contents And Tables

CHILDRENSWEAR IN TURKEY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Price sensitivity drives need for affordable products
Falling birth rate continues to dampen sales
Brands focus on teenagers with unique ranges
PROSPECTS AND OPPORTUNITIES
Younger parents increasingly opt to shop online
Childrenswear will continue to see more eco-friendly and organic products
Fast fashion brands in childrenswear will continue to expand
CATEGORY DATA
Table 1 Sales of Childrenswear by Category: Volume 2019-2024
Table 2 Sales of Childrenswear by Category: Value 2019-2024
Table 3 Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 4 Sales of Childrenswear by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Childrenswear: % Value 2020-2024
Table 6 LBN Brand Shares of Childrenswear: % Value 2021-2024
Table 7 Forecast Sales of Childrenswear by Category: Volume 2024-2029
Table 8 Forecast Sales of Childrenswear by Category: Value 2024-2029
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2024-2029
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2024-2029
APPAREL AND FOOTWEAR IN TURKEY
EXECUTIVE SUMMARY
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 11 Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 12 Sales of Apparel and Footwear by Category: Value 2019-2024
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
Table 17 Distribution of Apparel and Footwear by Format: % Value 2019-2024
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2024
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

Megatrends in Turkey...

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International's 10 focus megatrends and insights as to how each trend has manifested in Turkey. Euromonitor's Megatrends in Turk...

Womenswear in Turkey...

The decline in retail volume sales was strong in womenswear, as in many categories, due to stubbornly high inflation which has eroded purchasing power. More flexible lifestyles and dress codes are leading to more casual styles and outfits among Turkish women. Meanwhile, interest in health and wellne...

Sportswear in Turkey...

Sports footwear is in high demand for its performance and comfort and is experiencing a notable surge as more individuals opt for comfort-driven choices over formal products in their everyday use. Turkish consumers increasingly demand technology that adds value, and manufacturers will increasingly b...

Childrenswear in Chile...

Childrenswear in Chile struggled in 2023, primarily due to the challenging economic landscape marked by persistent inflation, which compelled local consumers to exercise caution in their discretionary spending patterns. With the elevated cost of living, families increasingly prioritised essential ex...

Apparel Accessories in Turkey...

Apparel accessories was the only category to post volume growth in 2024, even as the economic crisis in Turkey put further pressure on household budgets and led to more frugal purchasing behaviour. Turkish consumers generally prefer to make frequent small purchases of clothing accessories to stylise...

Footwear in Turkey...

Sports footwear is outperforming standard footwear with strong double-digit increases in volume sales. Casual and comfortable trends in footwear and a focus on fitness have accelerated lifestyle changes in the post-pandemic period, to the benefit of sportswear and sneakers. International brands like...

Apparel and Footwear in Turkey...

Inflation and interest rates remained high in Turkey over 2024, suppressing consumer expenditure on non-essential goods like apparel and footwear. Retail volume sales faced a sharp decline amid the significant devaluation of the Turkish Lira and soaring retail prices. As the economic crisis evolved,...

Menswear in Turkey...

Menswear registered declining volume sales in 2024 due to high levels of price-sensitivity among Turkish consumers, but particularly male consumers. Men chose to shop less frequently for apparel and footwear due to the challenging economy and political uncertainty. In addition, many men prefer to sp...

Childrenswear in Norway...

Childrenswear in Norway is expected to display a modest volume decline in 2024, although this reflects a slight improvement on the previous year. Parents, in particular mothers, often shop for their children at the same time as buying for themselves. The category received an upswing in performance i...

Childrenswear in Turkey...

Due to high inflation and the devaluation of the Turkish Lira, price remained an increasingly important consideration when buying childrenswear in Turkey over 2024. With many households facing higher costs of living, Turkish parents continued to see a decline in real disposable incomes. As such, con...