This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International's 10 focus megatrends and insights as to how each trend has manifested in Turkey. Euromonitor's Megatrends in Turk...
The decline in retail volume sales was strong in womenswear, as in many categories, due to stubbornly high inflation which has eroded purchasing power. More flexible lifestyles and dress codes are leading to more casual styles and outfits among Turkish women. Meanwhile, interest in health and wellne...
Sports footwear is in high demand for its performance and comfort and is experiencing a notable surge as more individuals opt for comfort-driven choices over formal products in their everyday use. Turkish consumers increasingly demand technology that adds value, and manufacturers will increasingly b...
Childrenswear in Chile struggled in 2023, primarily due to the challenging economic landscape marked by persistent inflation, which compelled local consumers to exercise caution in their discretionary spending patterns. With the elevated cost of living, families increasingly prioritised essential ex...
Apparel accessories was the only category to post volume growth in 2024, even as the economic crisis in Turkey put further pressure on household budgets and led to more frugal purchasing behaviour. Turkish consumers generally prefer to make frequent small purchases of clothing accessories to stylise...
Sports footwear is outperforming standard footwear with strong double-digit increases in volume sales. Casual and comfortable trends in footwear and a focus on fitness have accelerated lifestyle changes in the post-pandemic period, to the benefit of sportswear and sneakers. International brands like...
Inflation and interest rates remained high in Turkey over 2024, suppressing consumer expenditure on non-essential goods like apparel and footwear. Retail volume sales faced a sharp decline amid the significant devaluation of the Turkish Lira and soaring retail prices. As the economic crisis evolved,...
Menswear registered declining volume sales in 2024 due to high levels of price-sensitivity among Turkish consumers, but particularly male consumers. Men chose to shop less frequently for apparel and footwear due to the challenging economy and political uncertainty. In addition, many men prefer to sp...
Childrenswear in Norway is expected to display a modest volume decline in 2024, although this reflects a slight improvement on the previous year. Parents, in particular mothers, often shop for their children at the same time as buying for themselves. The category received an upswing in performance i...
Due to high inflation and the devaluation of the Turkish Lira, price remained an increasingly important consideration when buying childrenswear in Turkey over 2024. With many households facing higher costs of living, Turkish parents continued to see a decline in real disposable incomes. As such, con...