Air treatment products already recorded a drastic decline in retail volume sales in 2018 and 2019 due to the ongoing economic crisis and the removal of temporary tax exemptions. Therefore, at the onset of the pandemic in March 2020, air treatment products in Turkey were even more negatively affected by COVID-19 and its economic fallout. Furthermore, investments in new products decreased in 2020. Meanwhile, consumers became more focused on renovating existing air treatment products rather than pu...
Euromonitor International's Air Treatment Products in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Air Purifiers, Cooling, Dehumidifiers, Humidifiers.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Air Treatment Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Air Treatment Products in Turkey
Euromonitor International
January 2021
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
While retail volume sales are set to continue declining in 2020, ventilation concerns were heightened due to COVID-19 supporting the sales of certain subcategories
Government regulations have halted the use of air conditioners in public spaces to deter shoppers from spending too much time in such facilities
Energy efficiency continues to be among the top consumer concerns
Economic uncertainty impedes innovation
RECOVERY AND OPPORTUNITIES
Demand for energy efficient air treatment products will support recovery in the forecast period
Innovation expected to focus on implementing smart technology
Connected remote control features may become more common in the forecast period
CATEGORY DATA
Table 1 Sales of Air Treatment Products by Category: Volume 2015-2020
Table 2 Sales of Air Treatment Products by Category: Value 2015-2020
Table 3 Sales of Air Treatment Products by Category: % Volume Growth 2015-2020
Table 4 Sales of Air Treatment Products by Category: % Value Growth 2015-2020
Table 5 Sales of Air Conditioners by Connected Appliances: % Volume 2016-2020
Table 6 NBO Company Shares of Air Treatment Products: % Volume 2016-2020
Table 7 LBN Brand Shares of Air Treatment Products: % Volume 2017-2020
Table 8 Distribution of Air Treatment Products by Format: % Volume 2015-2020
Table 9 Production of Air Conditioners: Total Volume 2015-2020
Table 10 Forecast Sales of Air Treatment Products by Category: Volume 2020-2025
Table 11 Forecast Sales of Air Treatment Products by Category: Value 2020-2025
Table 12 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2020-2025
Table 13 Forecast Sales of Air Treatment Products by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on consumer appliances
COVID-19 country impact
Company response
Retailing shift
What next for consumer appliances?
MARKET INDICATORS
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 15 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025
MARKET DATA
Table 18 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 19 Sales of Consumer Appliances by Category: Value 2015-2020
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 26 Sales of Small Appliances by Category: Volume 2015-2020
Table 27 Sales of Small Appliances by Category: Value 2015-2020
Table 28 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 29 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 30 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 31 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 32 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 33 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 34 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 35 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 44 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 45 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
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