Whilst medicated shampoo recorded value growth in 2022 due to inflation and price increases, volume sales experienced decline in the year. This drop in sales is attributable to the increase in selling prices in relation to the purchasing power of Tunisian consumers, and as the majority of products are imported. Also, several products were out of stock in 2021 and 2022, so consumers were forced to look for alternative products.
Euromonitor International's Dermatologicals in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Antiparasitics/Lice (Head and Body) Treatments, Antipruritics, Cold Sore Treatments, Haemorrhoid Treatments, Hair Loss Treatments, Medicated Shampoos, Nappy (Diaper) Rash Treatments, Paediatric Dermatologicals, Topical Allergy Remedies/Antihistamines, Topical Antifungals, Topical Germicidals/Antiseptics, Vaginal Antifungals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Dermatologicals market;
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* Use five-year forecasts to assess how the market is predicted to develop.
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Dermatologicals in Tunisia
Euromonitor International
September 2022
List Of Contents And Tables
DERMATOLOGICALS IN TUNISIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Price increases and availability issues result in decline for medicated shampoos, whilst haemorrhoid treatments enjoy ongoing demand
Store-based retailing remains the dominant retailing channel
International brands maintain their lead in 2022 as they have a positive image
PROSPECTS AND OPPORTUNITIES
Growth supported by increasing awareness and availability
E-commerce as an alternative distribution channel over the forecast period
International brands produced locally under licence to remain the mainstay of sales
CATEGORY DATA
Table 1 Sales of Dermatologicals by Category: Value 2017-2022
Table 2 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 4 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 5 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 6 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
CONSUMER HEALTH IN TUNISIA
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 8 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2017-2022
Table 10 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 11 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 12 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 13 Distribution of Consumer Health by Format: % Value 2017-2022
Table 14 Distribution of Consumer Health by Format and Category: % Value 2022
Table 15 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
Despite dairy products facing a number of challenges in Tunisia, the category posted stronger retail volume growth in 2022 and another year of double-digit value growth underpinned by inflation and milk shortages. After the challenges of the COVID-19 pandemic, which created both operational and fina...
Despite the return of restrictions in early 2022 as cases of COVID-19 once again surged in China, dermatologicals is set to record another positive performance, following high value growth the previous year as local consumers started to spend greater time outside of the home, including exercise, lea...
Topical allergy remedies is set to be the fastest growing dermatologicals category in 2022, as the incidence of allergies is on the rise and consumers have become more and more confident in self-medication. Changes in eating habits and poor food quality are amongst the factors contributing to a grea...
The performance of dermatologicals was not significantly affected by the Coronavirus (COVID-19) pandemic in 2020. This was mainly due to the specific nature of the ailments and conditions dermatologicals are used to relieve. While increased levels of stress and anxiety during the pandemic saw retail...
Increased consumer awareness of paediatric consumer health products contributed to the category's value growth in 2022. More parents are willing to invest in the care and wellbeing of their children, especially those in urban areas. However, despite the positive growth recorded in value terms, the c...
Demand for herbal and traditional analgesics recorded an important increase in 2022 as many doctors in the country are recommending and prescribing herbal products to be used in conjunction with prescription pharmaceuticals. Also, traditionally Tunisian consumers have often self-medicated with tradi...
Black market sports nutrition products from Algeria and Libya, which are sold online and even in stores, are increasingly popular in Tunisia. Due to the strict control applied by the Ministry of Health on sports nutrition products' importation, several companies are finding smuggling to be the best ...
Slimming teas, which appeared in Tunisia in 2019, remain a niche but they are experiencing strong demand and became available in supermarkets and hypermarkets in 2022. They mostly target upper-income consumers due to their expensive price points as almost all products available in the category are i...
Due to the financial issues facing the central pharmacy of Tunisia, the only importer of dietary supplements, several imported brands were in short supply. This situation particularly affected the availability of market leaders such as Tardyferon, and was beneficial for both domestic brands and loca...
Despite the warm climate in Tunisia, with plenty of sunshine even in winter, sales of vitamin D are recording strong growth in value terms. According to doctors, many Tunisians are lacking vitamin D due to big lifestyle changes, especially since many people are now working from home and are spending...