Despite dairy products facing a number of challenges in Tunisia, the category posted stronger retail volume growth in 2022 and another year of double-digit value growth underpinned by inflation and milk shortages. After the challenges of the COVID-19 pandemic, which created both operational and financial challenges, the relaxation of restrictions were very beneficial to the dairy category. However, the dairy crisis has prevailed and brought about hikes in the costs of production, although farmer...
Euromonitor International's Dairy Products and Alternatives in Tunisia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.
Product coverage: Baby Food, Dairy, Plant-based Dairy.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Dairy Products and Alternatives market;
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* Use five-year forecasts to assess how the market is predicted to develop.
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Dairy Products and Alternatives in Tunisia
Euromonitor International
September 2022
List Of Contents And Tables
DAIRY PRODUCTS AND ALTERNATIVES IN TUNISIA
EXECUTIVE SUMMARY
Dairy products and alternatives in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2017-2022
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2018-2022
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2019-2022
Table 5 Distribution of Dairy Products and Alternatives by Format: % Value 2017-2022
Table 6 Forecast Sales of Dairy Products and Alternatives by Category: Value 2022-2027
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
BABY FOOD IN TUNISIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
A growing category despite the tough economic situation
Dried and prepared baby food largely consumed by upper-income groups
Imported brands dominate in baby food
PROSPECTS AND OPPORTUNITIES
An attractive market for international companies
A key opportunity for local players
Pharmacies to remain the most trusted distribution channel
CATEGORY DATA
Table 8 Sales of Baby Food by Category: Volume 2017-2022
Table 9 Sales of Baby Food by Category: Value 2017-2022
Table 10 Sales of Baby Food by Category: % Volume Growth 2017-2022
Table 11 Sales of Baby Food by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Baby Food: % Value 2018-2022
Table 13 LBN Brand Shares of Baby Food: % Value 2019-2022
Table 14 Distribution of Baby Food by Format: % Value 2017-2022
Table 15 Forecast Sales of Baby Food by Category: Volume 2022-2027
Table 16 Forecast Sales of Baby Food by Category: Value 2022-2027
Table 17 Forecast Sales of Baby Food by Category: % Volume Growth 2022-2027
Table 18 Forecast Sales of Baby Food by Category: % Value Growth 2022-2027
BUTTER AND SPREADS IN TUNISIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Margarine and spreads drives overall category
Butter prices increasing due to milk shortages
Butter sector stagnates amid lack of development
PROSPECTS AND OPPORTUNITIES
Changes to home-based cuisine to support sector development
Health and wellness awareness will play a bigger role shaping purchasing decisions
Foodservice sales to witness a rebound
CATEGORY DATA
Table 19 Sales of Butter and Spreads by Category: Volume 2017-2022
Table 20 Sales of Butter and Spreads by Category: Value 2017-2022
Table 21 Sales of Butter and Spreads by Category: % Volume Growth 2017-2022
Table 22 Sales of Butter and Spreads by Category: % Value Growth 2017-2022
Table 23 NBO Company Shares of Butter and Spreads: % Value 2018-2022
Table 24 LBN Brand Shares of Butter and Spreads: % Value 2019-2022
Table 25 Distribution of Butter and Spreads by Format: % Value 2017-2022
Table 26 Forecast Sales of Butter and Spreads by Category: Volume 2022-2027
Table 27 Forecast Sales of Butter and Spreads by Category: Value 2022-2027
Table 28 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2022-2027
Table 29 Forecast Sales of Butter and Spreads by Category: % Value Growth 2022-2027
CHEESE IN TUNISIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Tunisians are expanding cheese repertoire
Intense competition between local players
International brands attempt to break into cheese category
PROSPECTS AND OPPORTUNITIES
Cheese is a growing sector
Tunisian player Délice Holding expected to make strong progress in forecast period
Competition from imported brands is set to increase
CATEGORY DATA
Table 30 Sales of Cheese by Category: Volume 2017-2022
Table 31 Sales of Cheese by Category: Value 2017-2022
Table 32 Sales of Cheese by Category: % Volume Growth 2017-2022
Table 33 Sales of Cheese by Category: % Value Growth 2017-2022
Table 34 Sales of Spreadable Processed Cheese by Type: % Value 2017-2022
Table 35 NBO Company Shares of Cheese: % Value 2018-2022
Table 36 LBN Brand Shares of Cheese: % Value 2019-2022
Table 37 Distribution of Cheese by Format: % Value 2017-2022
Table 38 Forecast Sales of Cheese by Category: Volume 2022-2027
Table 39 Forecast Sales of Cheese by Category: Value 2022-2027
Table 40 Forecast Sales of Cheese by Category: % Volume Growth 2022-2027
Table 41 Forecast Sales of Cheese by Category: % Value Growth 2022-2027
DRINKING MILK PRODUCTS IN TUNISIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Important increase in semi-skimmed shelf stable milk prices
Domestic player maintain lead, thanks to well-established brand visibility
Fat free shelf stable milk records solid growth
PROSPECTS AND OPPORTUNITIES
Prices rises is key threat to category performance
Société Tunisienne des Industries Alimentaires STIAL to play pivotal role in the future of the category
Fat free shelf stable milk on demand
CATEGORY DATA
Table 42 Sales of Drinking Milk Products by Category: Volume 2017-2022
Table 43 Sales of Drinking Milk Products by Category: Value 2017-2022
Table 44 Sales of Drinking Milk Products by Category: % Volume Growth 2017-2022
Table 45 Sales of Drinking Milk Products by Category: % Value Growth 2017-2022
Table 46 NBO Company Shares of Drinking Milk Products: % Value 2018-2022
Table 47 LBN Brand Shares of Drinking Milk Products: % Value 2019-2022
Table 48 Distribution of Drinking Milk Products by Format: % Value 2017-2022
Table 49 Forecast Sales of Drinking Milk Products Products by Category: Volume 2022-2027
Table 50 Forecast Sales of Drinking Milk Products Products by Category: Value 2022-2027
Table 51 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2022-2027
Table 52 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2022-2027
YOGHURT AND SOUR MILK PRODUCTS IN TUNISIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Yoghurts and sour milk sees strong performance in 2022
Société Tunisienne des Industries Alimentaires STIAL Délice; the innovative company
Expansion of sugar-free and low-fat products
PROSPECTS AND OPPORTUNITIES
Strong and frequent marketing keeps yoghurt brands front-of-mind for consumers
Sour milk to see healthy growth as more consumers seek packaged products
Discounters are the new distribution channel
CATEGORY DATA
Table 53 Sales of Yoghurt and Sour Milk Products by Category: Volume 2017-2022
Table 54 Sales of Yoghurt and Sour Milk Products by Category: Value 2017-2022
Table 55 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2017-2022
Table 56 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2017-2022
Table 57 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2018-2022
Table 58 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2019-2022
Table 59 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2017-2022
Table 60 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2022-2027
Table 61 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2022-2027
Table 62 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2022-2027
Table 63 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2022-2027
OTHER DAIRY IN TUNISIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Other dairy sees growth as consumers seek convenience
Working lifestyles drive demand for other dairy products for quick preparation
Key players battle it out in chilled dairy desserts
PROSPECTS AND OPPORTUNITIES
Price increases will be the main threat to category development
Competitive rivalry between local brands will spur innovation
Players to put greater emphasis on social media advertising
CATEGORY DATA
Table 64 Sales of Other Dairy by Category: Volume 2017-2022
Table 65 Sales of Other Dairy by Category: Value 2017-2022
Table 66 Sales of Other Dairy by Category: % Volume Growth 2017-2022
Table 67 Sales of Other Dairy by Category: % Value Growth 2017-2022
Table 68 NBO Company Shares of Other Dairy: % Value 2018-2022
Table 69 LBN Brand Shares of Other Dairy: % Value 2019-2022
Table 70 Distribution of Other Dairy by Format: % Value 2017-2022
Table 71 Forecast Sales of Other Dairy by Category: Volume 2022-2027
Table 72 Forecast Sales of Other Dairy by Category: Value 2022-2027
Table 73 Forecast Sales of Other Dairy by Category: % Volume Growth 2022-2027
Table 74 Forecast Sales of Other Dairy by Category: % Value Growth 2022-2027
PLANT-BASED DAIRY IN TUNISIA
2022 DEVELOPMENTS
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