The current economic crisis is impacting the consumer health industry in Tunisia, with several categories recording positive growth in value terms but negative growth in volume terms. Many products experienced a significant price increase in 2022 as a result of inflation, deterring price-sensitive Tunisian consumers with reduced purchasing power. A decline in the number of visits to doctors as the cost of visiting saw an important increase in 2022 to reach TND70 has also impacted volume sales. M...
Euromonitor International's Consumer Health in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Consumer Health in Tunisia
Euromonitor International
September 2022
List Of Contents And Tables
CONSUMER HEALTH IN TUNISIA
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Distribution of Consumer Health by Format: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format and Category: % Value 2022
Table 9 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN TUNISIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Analgesics enjoy strong demand in Tunisia
Topical analgesics: an attractive market for local brands
Analgesics remains dominated by locally-manufactured international brands
PROSPECTS AND OPPORTUNITIES
Healthy growth expected, with products remaining exclusively in pharmacies
Local brands set to remain the market leaders
Topical analgesics in continuous development
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2017-2022
Table 12 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Analgesics: % Value 2018-2022
Table 14 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 15 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN TUNISIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Medicated confectionery and cough remedies record healthy growth
Negative volume growth with reduced purchasing power post COVID-19
Most leading international brands continue to be produced locally
PROSPECTS AND OPPORTUNITIES
Pollution and allergies to drive further growth over the forecast period
Lack of advertising restricts market development
Improved performance with signs of economic and political stability
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
DIGESTIVE REMEDIES IN TUNISIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales benefit from rising number of digestive problems
Traditional and herbal remedies stifle volume growth
Teriak Laboratoires Tunisie maintains its lead with its popular and widely available Duphalac brand
PROSPECTS AND OPPORTUNITIES
Tunisian companies are developing the market
Unhealthy lifestyles and diets drive future growth
International brands set to maintain their lead
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2017-2022
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
DERMATOLOGICALS IN TUNISIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Price increases and availability issues result in decline for medicated shampoos, whilst haemorrhoid treatments enjoy ongoing demand
Store-based retailing remains the dominant retailing channel
International brands maintain their lead in 2022 as they have a positive image
PROSPECTS AND OPPORTUNITIES
Growth supported by increasing awareness and availability
E-commerce as an alternative distribution channel over the forecast period
International brands produced locally under licence to remain the mainstay of sales
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2017-2022
Table 30 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 31 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 32 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 33 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
WOUND CARE IN TUNISIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Kingflex SA remains the leader with its strong distribution network
Sotupa SA changes its distribution strategy
A market monopolised by domestic products
PROSPECTS AND OPPORTUNITIES
Stagnation expected due to little innovation
Gauze, tape and other wound care to record the highest growth in the forecast period
Domestic companies set to continue their monopolisation of wound care
CATEGORY DATA
Table 35 Sales of Wound Care by Category: Value 2017-2022
Table 36 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 37 NBO Company Shares of Wound Care: % Value 2018-2022
Table 38 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 39 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
VITAMINS IN TUNISIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Vitamins D records the highest growth as it has several important functions
Multivitamins: the popular choice
An attractive market for international companies
PROSPECTS AND OPPORTUNITIES
Domestic companies set to develop the market
Online sales will compete with pharmacies sales
Innovations likely to take the form of tailoring to specific diets
CATEGORY DATA
Table 41 Sales of Vitamins by Category: Value 2017-2022
Table 42 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 43 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 44 NBO Company Shares of Vitamins: % Value 2018-2022
Table 45 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 46 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 47 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
DIETARY SUPPLEMENTS IN TUNISIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Shortage of international products benefits local and locally-produced international brands
Mineral supplements record the highest growth thanks to rising awareness of their benefits
Domestic brands offer new packaging; however, multinational brands maintain their lead in 2022
PROSPECTS AND OPPORTUNITIES
Future growth supported by doctors and consumers demanding immunity-boosting products
New categories expected to appear in order to meet consumer demand
Multinationals will continue to benefit from local distribution
CATEGORY DATA
Table 48 Sales of Dietary Supplements by Category: Value 2017-2022
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 50 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 51 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 52 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 53 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
WEIGHT MANAGEMENT AND WELLBEING IN TUNISIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Slimming teas: the new category under development
Alarming obesity rates benefit sales of weight loss supplements
Social media leads to greater demand for weight management and wellbeing products
PROSPECTS AND OPPORTUNITIES
International brands will continue lead the market
Online sales to increase further over the next period
Growth may be suppressed by consumers finding alternative methods to lose weight if weight management and wellbeing product prices are too high
CATEGORY DATA
Table 55 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 56 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 57 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 58 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 59 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
SPORTS NUTRITION IN TUNISIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Parallel market reaches a high level
Protein: Tunisians' first choice
Aecor Nutrition maintains it lead with its well-known brands
PROSPECTS AND OPPORTUNITIES
Stronger forecast period performance as more consumers exercise
Social media key to boosting sales
Affordable prices to be a crucial factor in the fight against illegal trade and in the broadening of the consumer audience
CATEGORY DATA
Table 61 Sales of Sports Nutrition by Category: Value 2017-2022
Table 62 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 63 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 64 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 65 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
HERBAL/TRADITIONAL PRODUCTS IN TUNISIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Herbal products benefit from doctors' prescriptions and growing demand for natural alternatives
A lack of control by the Ministry of Health
Société Arabe Des Industries Pharmaceutiques maintains lead thanks to strong distribution and wide portfolio amid the challenge of OTC remedies
PROSPECTS AND OPPORTUNITIES
An attractive market for domestic players; however challenges remain
The increase of herbal and phototherapy stores
Online sales set to boost the market over the forecast period
CATEGORY DATA
Table 67 Sales of Herbal/Traditional Products: Value 2017-2022
Table 68 Sales of Herbal/Traditional Products: % Value Growth 2017-2022
Table 69 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 70 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 71 Forecast Sales of Herbal/Traditional Products: Value 2022-2027
Table 72 Forecast Sales of Herbal/Traditional Products: % Value Growth 2022-2027
PAEDIATRIC CONSUMER HEALTH IN TUNISIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increased awareness of the importance of the paediatric health category; however, economic crisis impacts volume sales
Nappy (diaper) rash treatments records strong growth
Chemists/pharmacies remains the main channel due to parents' trust in the products these stores sell
PROSPECTS AND OPPORTUNITIES
Tunisian lifestyle changes expected to boost future sales
Paediatric consumer health to remain dominated by domestic manufacturers producing international products under licence
E-commerce expected to grow
CATEGORY DATA
Table 73 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 74 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 75 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027
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