Thailand Tobacco Market size (historic and forecasts), company shares, brand shares and distribution data 2018-2023

Tobacco in Thailand

Euromonitor International

July 2019


LIST OF CONTENTS AND TABLES


Executive Summary

Value Boosted by Higher Taxes While Smokers Trade Down To Low-priced Smoking Tobacco

State-owned Monopoly Incorporated As Tobacco Authority of Thailand

Pricing Advantage Helps Philip Morris Gain on Sole Domestic Cigarette Manufacturer

Independent Small Grocers Benefit From Widespread Presence and Single Stick Sales

Tax-related Pricing Issues and Plain Packaging Will Determine Future Direction

Operating Environment

Legislation

Summary 1 Legislation Summary at a Glance

Smoking Prevalence

Plain Packaging

Point-of-sale Display Bans

Smoking in Public Places

Flavoured Tobacco Product Ban

Vapour Products

Production/imports/exports

Market Indicators

Table 1 Number of Adult Smokers by Gender 2013-2018

Market Data

Table 2 Sales of Tobacco by Category: Volume 2013-2018

Table 3 Sales of Tobacco by Category: Value 2013-2018

Table 4 Sales of Tobacco by Category: % Volume Growth 2013-2018

Table 5 Sales of Tobacco by Category: % Value Growth 2013-2018

Table 6 Forecast Sales of Tobacco by Category: Volume 2018-2023

Table 7 Forecast Sales of Tobacco by Category: Value 2018-2023

Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023

Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

Sources

Summary 2 Research Sources

Headlines

Prospects

Economy Cigarettes Gain the Most As Volume Sales Keep Declining With Higher Taxes

Rising Prices Exacerbate the Already Declining Trend for Taking Up Smoking

Cigarette Manufacturers Aiming To Diversify To Offset Lower Demand for Cigarettes

Competitive Landscape

Toat Hit Hard by Tax Hikes

Philip Morris Nearly Doubles Volume Sales After Excise Tax Changes

Health Campaigns and Higher Prices Will More Effectively Deter Younger Smokers

Taxation and Pricing

Taxation Rates

Summary 3 Taxation and Duty Levies 2012-2017

Average Cigarette Pack Price Breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

Category Data

Table 10 Sales of Cigarettes: Volume 2013-2018

Table 11 Sales of Cigarettes by Category: Value 2013-2018

Table 12 Sales of Cigarettes: % Volume Growth 2013-2018

Table 13 Sales of Cigarettes by Category: % Value Growth 2013-2018

Table 14 Sales of Cigarettes by Blend: % Volume 2013-2018

Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018

Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018

Table 17 Sales of Cigarettes by Pack Size: % Volume 2013-2018

Table 18 Sales of Cigarettes by Price Band: % Volume 2013-2018

Table 19 NBO Company Shares of Cigarettes: % Volume 2014-2018

Table 20 LBN Brand Shares of Cigarettes: % Volume 2015-2018

Table 21 Sales of Cigarettes by Distribution Format: % Volume 2013-2018

Table 22 Illicit Trade Estimate of Cigarettes: Volume 2013-2018

Table 23 Forecast Sales of Cigarettes: Volume 2018-2023

Table 24 Forecast Sales of Cigarettes by Category: Value 2018-2023

Table 25 Forecast Sales of Cigarettes: % Volume Growth 2018-2023

Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023

Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023

Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023

Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023

Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023

Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023

Headlines

Prospects

Tax Increases Have Little Impact on Demand for Cigars

Migration From Cigarettes To Lower-cost Options Continues To Benefit Fine Cut Tobacco

Forecast Growth Will Depend on Rising Demand From Tourists and Expatriates

Competitive Landscape

Dominating Cigarillos, Corporación Habanos Maintains Lead in Cigars and Cigarillos

Piangjai Industries (1989) Maintains Its Leading Position in Smoking Tobacco

Price Hikes on Cigarettes May Lead To Changes in the Smoking Tobacco Landscape

Category Data

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018

Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018

Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018

Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018

Table 36 Sales of Cigars by Size: % Volume 2013-2018

Table 37 Sales of Cigarillos by Price Platform 2013-2018

Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018

Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018

Table 40 NBO Company Shares of Cigars: % Volume 2014-2018

Table 41 LBN Brand Shares of Cigars: % Volume 2015-2018

Table 42 NBO Company Shares of Cigarillos: % Volume 2014-2018

Table 43 LBN Brand Shares of Cigarillos: % Volume 2015-2018

Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018

Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018

Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2014-2018

Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2015-2018

Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2014-2018

Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2015-2018

Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018

Table 51 Distribution of Smoking Tobacco by Format: % Volume 2013-2018

Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023

Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023

Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023

Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Prospects

E-vapour Products Still Banned, But Legislative Grey Areas Inviting Reconsideration