Although sales of microwaves recorded negative volume growth in 2020, the negative performance of the category was moderated to a large extent by the rising popularity of these products among more affluent consumers. Indeed, behavioural trends that emerged amidst the chaos of the COVID-19 pandemic during 2020 were somewhat favourable for microwaves. Essentially, home seclusion and social distancing meant people spending more time indoors, including preparing and consuming more of their meals and...

Euromonitor International's Microwaves in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Microwaves market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Microwaves in Thailand
Euromonitor International
January 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Behavioural trends that emerge from COVID-19 pandemic favourable for microwaves
Smaller-sized microwaves benefit as the needs of apartment living come to the fore
Advanced features remain key selling points among premium microwave brands
RECOVERY AND OPPORTUNITIES
Economic pressures set to suppress demand in the post COVID-19 environment
Demand for low-cost microwaves set to expand among low-income consumers
Larger households and big families to remain a core consumer base for microwaves
CATEGORY DATA
Table 1 Sales of Microwaves by Category: Volume 2015-2020
Table 2 Sales of Microwaves by Category: Value 2015-2020
Table 3 Sales of Microwaves by Category: % Volume Growth 2015-2020
Table 4 Sales of Microwaves by Category: % Value Growth 2015-2020
Table 5 Sales of Microwaves by Connected Appliances: % Volume 2016-2020
Table 6 NBO Company Shares of Microwaves: % Volume 2016-2020
Table 7 LBN Brand Shares of Microwaves: % Volume 2017-2020
Table 8 Distribution of Microwaves by Format: % Volume 2015-2020
Table 9 Production of Microwaves: Total Volume 2015-2020
Table 10 Forecast Sales of Microwaves by Category: Volume 2020-2025
Table 11 Forecast Sales of Microwaves by Category: Value 2020-2025
Table 12 Forecast Sales of Microwaves by Category: % Volume Growth 2020-2025
Table 13 Forecast Sales of Microwaves by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on consumer appliances
COVID-19 country impact
Company response
Retailing shift
What next for consumer appliances?
MARKET INDICATORS
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 15 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025
MARKET DATA
Table 18 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 19 Sales of Consumer Appliances by Category: Value 2015-2020
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 26 Sales of Small Appliances by Category: Volume 2015-2020
Table 27 Sales of Small Appliances by Category: Value 2015-2020
Table 28 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 29 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 30 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 31 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 32 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 33 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 34 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 35 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 44 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 45 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research Sources

Global Compact Microwaves Market Size, Key Players, Research Insights, Emerging Opportunities, COVID-19 Impact and Emerging Trends By 2030...

Overview of the Global Compact Microwaves Market: The report discusses everything a marketer requires before investing in the global Compact Microwaves Market during the forecast period 2023-2030. It provides detail...

2023-2028 Global and Regional Compact Microwaves Industry Status and Prospects Professional Market Research Report Standard Version...

The global Compact Microwaves market is expected to reach US$ XX Million by 2028, with a CAGR of XX% from 2023 to 2028, based on HNY Research newly published report. The prime objective of this report is to provide the insights on the post COVID-19 impact which will help market players in this f...

Global Microwaves Market Size, Key Players, Research Insights, Emerging Opportunities, COVID-19 Impact and Emerging Trends By 2030...

Overview of the Global Microwaves Market: The report discusses everything a marketer requires before investing in the global Microwaves Market during the forecast period 2023-2030. It provides detailed insight into ...

2023-2028 Global and Regional Microwaves Industry Status and Prospects Professional Market Research Report Standard Version...

The global Microwaves market is expected to reach US$ XX Million by 2028, with a CAGR of XX% from 2023 to 2028, based on HNY Research newly published report. The prime objective of this report is to provide the insights on the post COVID-19 impact which will help market players in this field eva...

Other Dairy in Thailand...

Unlike condensed milk and coffee whiteners, cream continued to record a positive performance in retail volume growth terms in 2020. Cream derived some benefit from heightened awareness of health and wellness due to the outbreak of the Coronavirus (COVID-19), leveraging more natural positioning and a...

Yoghurt and Sour Milk Products in Thailand...

The demand for the dominant category of drinking yoghurt was hit hard by the Coronavirus (COVID-19) pandemic. Retail volume sales of drinking yoghurt were hurt by the lack of on-the-go consumption occasions due to lockdown and home seclusion. Some consumers switched to shelf stable products, which s...

Drinking Milk Products in Thailand...

The government has eased Coronavirus (COVID-19) restrictions while implementing country-reopening schemes. The relaxation of COVID-19 restrictions and move towards normality is leading to higher domestic consumption of drinking milk products in 2022, following two years of strong overall decline. Ho...

Cheese in Thailand...

Most Thai consumers are still not familiar with using cheese in their cooking, as it is not a major ingredient in Thai cuisine. Furthermore, consumers have been cutting back on their spending on unnecessary products, which, for many, includes cheese, in the wake of the economic fallout of the Corona...

Butter and Spreads in Thailand...

Thailand is fully reopened and welcoming fully vaccinated tourists from across the world. The country allowed arrivals with a negative pre-departure PCR test to enter from 1 April, with the full reopening of its border from July. Tourism, as well as the Thai economy, on which it exerts a strong infl...

Baby Food in Thailand...

Retail current value sales are set to recover faster than retail volume sales across all categories under baby food over 2022. A declining birth rate over many consecutive years is set to continue over 2022, lowering the demand for baby food, while companies are trying to improve product quality. Th...