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Headphones in Thailand

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Report Code : 852634
Industry : Electronics
Published On : Aug 2022
Pages : 19
Publisher : Euromonitor International
Format:

Headphones overall is enjoying a rebound in 2022 after seeing negative volume growth during the height of the pandemic and in 2021. In 2022, volume growth is driven entirely by TWS earbuds, with mass TWS earbuds rising significantly faster than premium TWS earbuds. All other product areas are in decline, with wireless earphones' double-digit plummet much more dramatic than wireless headbands small dip.

Euromonitor International's Headphones in Thailand report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: TWS Earbuds, Wireless Earphones, Wireless Headbands.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Headphones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Headphones in Thailand
Euromonitor International
September 2022

List Of Contents And Tables

HEADPHONES IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Headphones overall sees post-pandemic rebound growth, though only TWS earbuds is moving up
AirPods stays narrowly ahead of Xiaomi and Samsung
E-commerce maintains distribution lead in 2022
PROSPECTS AND OPPORTUNITIES
Overall growth to continue positively thanks to TWS earbuds
Persistent decline for wireless headbands despite niche loyalty
Prices will drop though premiumisation trends will continue
CATEGORY DATA
Table 1 Sales of Headphones by Category: Volume 2017-2022
Table 2 Sales of Headphones by Category: Value 2017-2022
Table 3 Sales of Headphones by Category: % Volume Growth 2017-2022
Table 4 Sales of Headphones by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Headphones: % Volume 2018-2022
Table 6 LBN Brand Shares of Headphones: % Volume 2019-2022
Table 7 Distribution of Headphones by Channel: % Volume 2017-2022
Table 8 Forecast Sales of Headphones by Category: Volume 2022-2027
Table 9 Forecast Sales of Headphones by Category: Value 2022-2027
Table 10 Forecast Sales of Headphones by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Headphones by Category: % Value Growth 2022-2027
CONSUMER ELECTRONICS IN THAILAND
EXECUTIVE SUMMARY
Consumer electronics in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 12 Sales of Consumer Electronics by Category: Volume 2017-2022
Table 13 Sales of Consumer Electronics by Category: Value 2017-2022
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2017-2022
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2018-2022
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2019-2022
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2017-2022
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2022-2027
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2022-2027
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2022-2027
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources

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