Volume sales of cigarettes declined in Thailand for the third consecutive year in 2018, albeit at a lower rate than what was seen in the previous year, immediately after the new excise taxes took effect. The economy cigarettes segment, which already accounted for nearly three quarters of licit cigarette sales, saw the highest volume growth again as a result of the new tax legislation, which encouraged consumer down trading. Brands selling at below THB60 per pack are now taxed at 20%, while those...
Euromonitor International's Cigarettes in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Cigarettes Including Fine Cut Stick Equivalent, Fine Cut Cigarettes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Cigarettes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Cigarettes in Thailand
Euromonitor International
July 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Economy Cigarettes Gain the Most As Volume Sales Keep Declining With Higher Taxes
Rising Prices Exacerbate the Already Declining Trend for Taking Up Smoking
Cigarette Manufacturers Aiming To Diversify To Offset Lower Demand for Cigarettes
Competitive Landscape
Toat Hit Hard by Tax Hikes
Philip Morris Nearly Doubles Volume Sales After Excise Tax Changes
Health Campaigns and Higher Prices Will More Effectively Deter Younger Smokers
Taxation and Pricing
Taxation Rates
Summary 1 Taxation and Duty Levies 2012-2017
Average Cigarette Pack Price Breakdown
Summary 2 Average Cigarette Pack Price Breakdown: Brand Examples
Category Data
Table 1 Sales of Cigarettes: Volume 2013-2018
Table 2 Sales of Cigarettes by Category: Value 2013-2018
Table 3 Sales of Cigarettes: % Volume Growth 2013-2018
Table 4 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 5 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 7 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 8 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 9 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 10 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 11 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 12 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 13 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 14 Forecast Sales of Cigarettes: Volume 2018-2023
Table 15 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 16 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 17 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 18 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 19 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 20 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 21 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 22 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023
Executive Summary
Value Boosted by Higher Taxes While Smokers Trade Down To Low-priced Smoking Tobacco
State-owned Monopoly Incorporated As Tobacco Authority of Thailand
Pricing Advantage Helps Philip Morris Gain on Sole Domestic Cigarette Manufacturer
Independent Small Grocers Benefit From Widespread Presence and Single Stick Sales
Tax-related Pricing Issues and Plain Packaging Will Determine Future Direction
Operating Environment
Legislation
Summary 3 Legislation Summary at a Glance
Smoking Prevalence
Plain Packaging
Point-of-sale Display Bans
Smoking in Public Places
Flavoured Tobacco Product Ban
Vapour Products
Production/imports/exports
Market Indicators
Table 23 Number of Adult Smokers by Gender 2013-2018
Market Data
Table 24 Sales of Tobacco by Category: Volume 2013-2018
Table 25 Sales of Tobacco by Category: Value 2013-2018
Table 26 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 27 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 28 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 29 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 30 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 31 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023
Sources
Summary 4 Research Sources
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