Most Thai consumers are still not familiar with using cheese in their cooking, as it is not a major ingredient in Thai cuisine. Furthermore, consumers have been cutting back on their spending on unnecessary products, which, for many, includes cheese, in the wake of the economic fallout of the Coronavirus (COVID-19) pandemic. However, as lockdown ended and consumers started to resume pre-pandemic lifestyles, the performance of cheese in the retail channel improved. During 2022, consumers are spen...
Euromonitor International's Cheese in Thailand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.
Product coverage: Hard Cheese, Processed Cheese excl Spreadable, Soft Cheese, Spreadable Cheese.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Cheese market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Cheese in Thailand
Euromonitor International
September 2022
List Of Contents And Tables
CHEESE IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
New cuisine creations and rising awareness of Western food boost demand among young consumers
Players work hard to create interest in cheese
Foodservice developments and return of international tourists foster cheese use and consumption
PROSPECTS AND OPPORTUNITIES
Higher health awareness to push the demand for packaged hard cheese
KCG Corp innovation may harm cheese consumption while opportunities for artisanal cheese lie in a developing category
More attempts to advertise cheese through social media
CATEGORY DATA
Table 1 Sales of Cheese by Category: Volume 2017-2022
Table 2 Sales of Cheese by Category: Value 2017-2022
Table 3 Sales of Cheese by Category: % Volume Growth 2017-2022
Table 4 Sales of Cheese by Category: % Value Growth 2017-2022
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2017-2022
Table 6 Sales of Soft Cheese by Type: % Value 2017-2022
Table 7 Sales of Hard Cheese by Type: % Value 2017-2022
Table 8 NBO Company Shares of Cheese: % Value 2018-2022
Table 9 LBN Brand Shares of Cheese: % Value 2019-2022
Table 10 Distribution of Cheese by Format: % Value 2017-2022
Table 11 Forecast Sales of Cheese by Category: Volume 2022-2027
Table 12 Forecast Sales of Cheese by Category: Value 2022-2027
Table 13 Forecast Sales of Cheese by Category: % Volume Growth 2022-2027
Table 14 Forecast Sales of Cheese by Category: % Value Growth 2022-2027
CHART 1 Dairy Products and Alternatives Value Sales Growth Scenarios: 2020-2027
CHART 2 Dairy Products and Alternatives Impact of Drivers on Value Sales: 2020-2027
DAIRY PRODUCTS AND ALTERNATIVES IN THAILAND
EXECUTIVE SUMMARY
Dairy products and alternatives in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 15 Sales of Dairy Products and Alternatives by Category: Value 2017-2022
Table 16 Sales of Dairy Products and Alternatives by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Dairy Products and Alternatives: % Value 2018-2022
Table 18 LBN Brand Shares of Dairy Products and Alternatives: % Value 2019-2022
Table 19 Penetration of Private Label by Category: % Value 2017-2022
Table 20 Distribution of Dairy Products and Alternatives by Format: % Value 2017-2022
Table 21 Forecast Sales of Dairy Products and Alternatives by Category: Value 2022-2027
Table 22 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
Executive Summary
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