Spirits in Taiwan

Spirits in Taiwan 
Euromonitor International 
September 2020

List OF CONTENTS AND TABLES 
 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
Consumers welcome new products and diversity in whiskies, cuisine matches increasingly important 
Popular events enable people to meet kindred spirits, convenience stores offer on-the-go options 
King Car offer new fruit gins, Kinmen targets younger drinkers with lower ABV alternative to 58% Kaoliang 
2020 AND BEYOND 
COVID-19 impact 
Affected products within spirits 
Recovery and opportunities 
CATEGORY BACKGROUND 
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology 
Summary 1       Benchmark Brands 2019 
CATEGORY DATA 
Table 1 Sales of Spirits by Category: Total Volume 2014-2019 
Table 2 Sales of Spirits by Category: Total Value 2014-2019 
Table 3 Sales of Spirits by Category: % Total Volume Growth 2014-2019 
Table 4 Sales of Spirits by Category: % Total Value Growth 2014-2019 
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019 
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019 
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019 
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019 
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2014-2019 
Table 10 	Sales of White Rum by Price Platform: % Total Volume 2014-2019 
Table 11 	Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2014-2019 
Table 12 	Sales of English Gin by Price Platform: % Total Volume 2014-2019 
Table 13 	Sales of Vodka by Price Platform: % Total Volume 2014-2019 
Table 14 	Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2014-2019 
Table 15 	GBO Company Shares of Spirits: % Total Volume 2015-2019 
Table 16 	NBO Company Shares of Spirits: % Total Volume 2015-2019 
Table 17 	LBN Brand Shares of Spirits: % Total Volume 2016-2019 
Table 18 	Forecast Sales of Spirits by Category: Total Volume 2019-2024 
Table 19 	Forecast Sales of Spirits by Category: Total Value 2019-2024 
Table 20 	Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024 
Table 21 	Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024 
EXECUTIVE SUMMARY 
COVID-19 impact on alcoholic drinks 
COVID-19 country impact 
Taiwanese consumers favour local products, craft drinks and products aimed at females see growth 
Taiwan Tobacco & Liquor Corp maintains strong lead in mature environment, players shift to production of medical alcohol 
Health trend to see consumers drink less but higher quality, cocktail drinks set to perform well post-pandemic 
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024 
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024 
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024 
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024 
MARKET BACKGROUND 
Legislation 
Legal purchasing age and legal drinking age 
Drink driving 
Advertising 
Smoking ban 
Opening hours 
On-trade establishments 
Table 22         Number of On-trade Establishments by Type 2014-2019 
TAXATION AND DUTY LEVIES 
Summary 2       Taxation and Duty Levies on Alcoholic Drinks 2019 
OPERATING ENVIRONMENT 
Contraband/parallel trade 
Duty free 
Cross-border/private imports 
KEY NEW PRODUCT LAUNCHES 
Outlook 
MARKET INDICATORS 
Table 23 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019 
MARKET DATA 
Table 24 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019 
Table 25 Sales of Alcoholic Drinks by Category: Total Value 2014-2019 
Table 26 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019 
Table 27 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019 
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019 
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019 
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019 
Table 31 	Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019 
Table 32 	GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019 
Table 33 	Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019 
Table 34 	Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019 
Table 35 	Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024 
Table 36 	Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024 
Table 37 	Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024 
Table 38 	Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024 
GLOBAL MACROECONOMIC ENVIRONMENT 
GLOBAL INDUSTRY ENVIRONMENT 
DISCLAIMER 
SOURCES 
Summary 3 Research Sources