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Rtds in Taiwan

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Report Code : 426582
Industry : Agriculture, Food and Beverages
Published On : Sep 2020
Pages : 28
Publisher : Euromonitor International
Format:

Impact Analysis of Covid-19

The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.

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In Taiwan, the line between soft drinks and RTDs in similar packaging types, such as cans, became increasingly blurred at the end of the review period. This created strong competition across industries. Reasons for this were increasing demand for products with lower ABV levels due to health concerns, and consumers wishing to avoid intoxication. An increasing number of flavours were available, similar to the situation in soft drinks, and a rising number of younger consumers were trying alcoholic...

Euromonitor International's RTDs in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Malt-based RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTDs market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Rtds in Taiwan 
Euromonitor International 
September 2020

List OF CONTENTS AND TABLES 
 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
On-the-go convenience, health factors and variety of flavours boost RTDs' performance in 2019 
Versatility boosts Ice Fire's popularity, Suntory Horoyoi sees celebrity endorsement 
Kirin brand sees new flavour introductions to coincide with seasonal fruit availability 
2020 AND BEYOND 
COVID-19 impact 
Affected products within RTDs 
Recovery and opportunities 
CATEGORY DATA 
Table 1 Sales of RTDs by Category: Total Volume 2014-2019 
Table 2 Sales of RTDs by Category: Total Value 2014-2019 
Table 3 Sales of RTDs by Category: % Total Volume Growth 2014-2019 
Table 4 Sales of RTDs by Category: % Total Value Growth 2014-2019 
Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019 
Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019 
Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019 
Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019 
Table 9 GBO Company Shares of RTDs: % Total Volume 2015-2019 
Table 10 	NBO Company Shares of RTDs: % Total Volume 2015-2019 
Table 11 	LBN Brand Shares of RTDs: % Total Volume 2016-2019 
Table 12 	Forecast Sales of RTDs by Category: Total Volume 2019-2024 
Table 13 	Forecast Sales of RTDs by Category: Total Value 2019-2024 
Table 14 	Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024 
Table 15 	Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024 
EXECUTIVE SUMMARY 
COVID-19 impact on alcoholic drinks 
COVID-19 country impact 
Taiwanese consumers favour local products, craft drinks and products aimed at females see growth 
Taiwan Tobacco & Liquor Corp maintains strong lead in mature environment, players shift to production of medical alcohol 
Health trend to see consumers drink less but higher quality, cocktail drinks set to perform well post-pandemic 
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024 
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024 
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024 
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024 
MARKET BACKGROUND 
Legislation 
Legal purchasing age and legal drinking age 
Drink driving 
Advertising 
Smoking ban 
Opening hours 
On-trade establishments 
Table 16         Number of On-trade Establishments by Type 2014-2019 
TAXATION AND DUTY LEVIES 
Summary 1       Taxation and Duty Levies on Alcoholic Drinks 2019 
OPERATING ENVIRONMENT 
Contraband/parallel trade 
Duty free 
Cross-border/private imports 
KEY NEW PRODUCT LAUNCHES 
Outlook 
MARKET INDICATORS 
Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019 
MARKET DATA 
Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019 
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2014-2019 
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019 
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019 
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019 
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019 
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019 
Table 25 	Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019 
Table 26 	GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019 
Table 27 	Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019 
Table 28 	Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019 
Table 29 	Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024 
Table 30 	Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024 
Table 31 	Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024 
Table 32 	Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024 
GLOBAL MACROECONOMIC ENVIRONMENT 
GLOBAL INDUSTRY ENVIRONMENT 
DISCLAIMER 
SOURCES 
Summary 2 Research Sources

2023-2028 Global and Regional Alcoholic Ready-To-Drink (RTDs)/High Strength Premixes Industry Status and Prospects Professional Market Research Report Standard Version

Price : US$ 3,500	Date : Mar 2023
Category : Agriculture, Food and Beverages	Pages : 166

Dairy Products and Alternatives in Taiwan

Price : US$ 2,100	Date : Sep 2022
Category : Agriculture, Food and Beverages	Pages : 76

Apparel and Footwear in Taiwan

Price : US$ 2,100	Date : Feb 2021
Category : Consumer Goods and Retail	Pages : 86

Womenswear in Taiwan

Price : US$ 990	Date : Feb 2021
Category : Consumer Goods and Retail	Pages : 28

Sportswear in Taiwan

Price : US$ 990	Date : Feb 2021
Category : Consumer Goods and Retail	Pages : 20

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