In Taiwan, the line between soft drinks and RTDs in similar packaging types, such as cans, became increasingly blurred at the end of the review period. This created strong competition across industries. Reasons for this were increasing demand for products with lower ABV levels due to health concerns, and consumers wishing to avoid intoxication. An increasing number of flavours were available, similar to the situation in soft drinks, and a rising number of younger consumers were trying alcoholic...
Euromonitor International's RTDs in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Malt-based RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the RTDs market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Rtds in Taiwan
Euromonitor International
September 2020
List OF CONTENTS AND TABLES
HEADLINES
PRE-COVID-19 PERFORMANCE
On-the-go convenience, health factors and variety of flavours boost RTDs' performance in 2019
Versatility boosts Ice Fire's popularity, Suntory Horoyoi sees celebrity endorsement
Kirin brand sees new flavour introductions to coincide with seasonal fruit availability
2020 AND BEYOND
COVID-19 impact
Affected products within RTDs
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of RTDs by Category: Total Volume 2014-2019
Table 2 Sales of RTDs by Category: Total Value 2014-2019
Table 3 Sales of RTDs by Category: % Total Volume Growth 2014-2019
Table 4 Sales of RTDs by Category: % Total Value Growth 2014-2019
Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019
Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019
Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019
Table 9 GBO Company Shares of RTDs: % Total Volume 2015-2019
Table 10 NBO Company Shares of RTDs: % Total Volume 2015-2019
Table 11 LBN Brand Shares of RTDs: % Total Volume 2016-2019
Table 12 Forecast Sales of RTDs by Category: Total Volume 2019-2024
Table 13 Forecast Sales of RTDs by Category: Total Value 2019-2024
Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Taiwanese consumers favour local products, craft drinks and products aimed at females see growth
Taiwan Tobacco & Liquor Corp maintains strong lead in mature environment, players shift to production of medical alcohol
Health trend to see consumers drink less but higher quality, cocktail drinks set to perform well post-pandemic
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2014-2019
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019
MARKET DATA
Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources
The global Alcoholic Ready-To-Drink (RTDs)/High Strength Premixes market is expected to reach US$ XX Million by 2028, with a CAGR of XX% from 2023 to 2028, based on HNY Research newly published report.
The prime objective of this report is to provide the insights on the post COVID-19 impact whic...
Despite a consensus to learn to live with the virus, a surge in the number of COVID-19 cases in May and June of 2022 led many consumers to continue to work and study remotely from home. With more time at home, the home cooking and baking trend that began with the COVID-19 pandemic remains prevalent ...
The COVID-19 pandemic had a limited impact upon apparel and footwear in Taiwan in 2020 as the government managed to get the virus under control relatively quickly and consumer behaviour was only significantly impacted during Q1. During this time consumers tended to steer clear of large department st...
Experiential-retailing is still highly prioritised by category players to continue driving consumers to in-store retailing channels. Emerging brands and companies are increasingly making use of this to attract new companies and grow their businesses. For example, Rather is one such emerging domestic...
Sportswear will record negligible change in current value sales in 2020 as the impact from COVID-19 was minimal compared with non-sportswear categories. The virus only caused concern for a short period of 2020 as the Taiwanese government implemented special measures to get COVID-19 under control rel...
Whilst menswear will see a drop in sales in 2020, the impact of COVID-19 has been very limited in comparison with other countries. The country has benefitted from not having to go into lockdown and workplaces not needing to close, although some have voluntarily introduced work from home or rotationa...
Jeans was more impacted by COVID-19 than other apparel categories due to the category's decreasing importance in fashion value amongst Taiwanese consumers. Within menswear, jeans are still perceived as an important business causal item that are functional are suitable throughout daily working life d...
When China entered lockdown due to COVID-19, many worldwide hosiery companies turned to Taiwan for their manufacturing orders, as Taiwanese manufacturing remains relatively cheap. However, as the COVID-19 situation became more stable in China, many global companies reverted to ordering their product...
Footwear was more impacted than apparel by the COVID-19 crisis in 2020 as consumers spent less time taking part in outdoor activities (particularly during Q1) to avoid the virus. Consumers also became more frugal in their spending and, given that footwear has higher average unit prices than apparel,...
Childrenswear is least impacted apparel category by COVID-19 and will demonstrate much smaller sales drops than in menswear and womenswear in 2020. The category benefitted from schools operating as normal throughout the whole year, with children requiring appropriate apparel and footwear to wear eac...