Taiwan Beer Market size (historic and forecasts), company shares, brand shares and distribution data 2018-2023

Beer in Taiwan

Euromonitor International

July 2019


LIST OF CONTENTS AND TABLES


Headlines

Prospects

Convenience Stores Benefits From Growing Variety of Beer Options

Imported Lager Sees Strong Growth

Rising Interest in Local Breweries and Craft Beer

Competitive Landscape

King Car Food Launches Buckskin Beer

Local Taihu Brewing Offers New Beer Varieties With Taiwanese Flavours

Taiwan Tobacco & Liquor Corp Retains Dominance Despite Declining Sales

Category Background

Lager Price Band Methodology

Summary 1 Lager by Price Band 2018

Table 1 Number of Breweries 2013-2018

Category Data

Table 2 Sales of Beer by Category: Total Volume 2013-2018

Table 3 Sales of Beer by Category: Total Value 2013-2018

Table 4 Sales of Beer by Category: % Total Volume Growth 2013-2018

Table 5 Sales of Beer by Category: % Total Value Growth 2013-2018

Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018

Table 7 Sales of Beer by Off-trade vs On-trade: Value 2013-2018

Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018

Table 10 GBO Company Shares of Beer: % Total Volume 2014-2018

Table 11 NBO Company Shares of Beer: % Total Volume 2014-2018

Table 12 LBN Brand Shares of Beer: % Total Volume 2015-2018

Table 13 Forecast Sales of Beer by Category: Total Volume 2018-2023

Table 14 Forecast Sales of Beer by Category: Total Value 2018-2023

Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023

Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023

Executive Summary

Cider/perry Sees Dynamic Growth While Craft Beer Attracts Increasing Interest

New Product Development Driving Growth in Alcoholic Drinks

Companies Target Young Adult Consumer Base

Convenience Stores An Increasingly Popular Channel for Alcoholic Drinks

Consumers Expected To Focus on Quality When It Comes To Alcoholic Drinks

Market Background

Legislation

Table 17 Number of On-trade Establishments by Type 2013-2018

Taxation and Duty Levies

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2018

Operating Environment

Contraband/parallel Trade

Duty Free

Cross-border/private Imports

Key New Product Launches

Outlook

Market Indicators

Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

Market Data

Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018

Table 20 Sales of Alcoholic Drinks by Category: Total Value 2013-2018

Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018

Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018

Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018

Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018

Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018

Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018

Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018

Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018

Table 29 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018

Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023

Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023

Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023

Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

Definitions

Sources

Summary 3 Research Sources