Home seclusion and consumers' strong concerns for health and wellbeing, due to COVID-19 factors in 2020, contributed to an increase in laundry care volume sales. This is because consumers are doing their laundry more frequently and, in some cases, using additional products and larger amounts, to ensure particularly thorough cleaning. Such factors are driving volume sales after a weakening review period, however, value sales remain flat due to consumers' financial concerns about an uncertain econ...
Euromonitor International's Laundry Care in Switzerland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Laundry Care market;
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* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Laundry Care in Switzerland
Euromonitor International
February 2021
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Volume sales see a boost from more frequent and thorough clothes washing, whilst value sales remain flat
Popularity of novelty products such as scent boosters and colour catchers continues, albeit with an uncertain future
Migros maintains its lead thanks to power of private labels in laundry care
RECOVERY AND OPPORTUNITIES
Green products with powerful cleaning products set to lead the way in innovations
More efficient products expected to phase out the need for larger quantities or additional laundry aids
Ongoing health and hygiene concerns set to stimulate sales in safe, effective and convenient products
CATEGORY DATA
Table 1 Sales of Laundry Care by Category: Value 2015-2020
Table 2 Sales of Laundry Care by Category: % Value Growth 2015-2020
Table 3 Sales of Laundry Aids by Category: Value 2015-2020
Table 4 Sales of Laundry Aids by Category: % Value Growth 2015-2020
Table 5 Sales of Laundry Detergents by Category: Value 2015-2020
Table 6 Sales of Laundry Detergents by Category: % Value Growth 2015-2020
Table 7 NBO Company Shares of Laundry Care: % Value 2016-2020
Table 8 LBN Brand Shares of Laundry Care: % Value 2017-2020
Table 9 NBO Company Shares of Laundry Aids: % Value 2016-2020
Table 10 LBN Brand Shares of Laundry Aids: % Value 2017-2020
Table 11 NBO Company Shares of Laundry Detergents: % Value 2016-2020
Table 12 LBN Brand Shares of Laundry Detergents: % Value 2017-2020
Table 13 Forecast Sales of Laundry Care by Category: Value 2020-2025
Table 14 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
MARKET INDICATORS
Table 15 Households 2015-2020
MARKET DATA
Table 16 Sales of Home Care by Category: Value 2015-2020
Table 17 Sales of Home Care by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Home Care: % Value 2016-2020
Table 19 LBN Brand Shares of Home Care: % Value 2017-2020
Table 20 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 21 Distribution of Home Care by Format: % Value 2015-2020
Table 22 Distribution of Home Care by Format and Category: % Value 2020
Table 23 Forecast Sales of Home Care by Category: Value 2020-2025
Table 24 Forecast Sales of Home Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
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