Fragrances were seeing opposing factors impacting growth at the end of the review period. While demand for premium, unique and exclusive products was driving value sales on the one hand, high levels of saturation and limited innovation or new product launches was resulting in declining interest and price competition, for example in the form of discounting or cross-border shopping in cheaper neighbouring countries.
Euromonitor International's Fragrances in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Mass Fragrances, Premium Fragrances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Fragrances in Switzerland
Euromonitor International
September 2020
List OF CONTENTS AND TABLES
HEADLINES
PRE-COVID-19 PERFORMANCE
Value growth in fragrances limited by a number of factors
Online sales growing but buyers still like to "experience" a fragrance before purchasing
Chanel leads, Christian Dior most dynamic, limited private label presence
2020 AND BEYOND
COVID-19 impact
Affected products within fragrances
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Fragrances by Category: Value 2014-2019
Table 2 Sales of Fragrances by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Fragrances: % Value 2015-2019
Table 4 LBN Brand Shares of Fragrances: % Value 2016-2019
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2016-2019
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2016-2019
Table 7 Forecast Sales of Fragrances by Category: Value 2019-2024
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Natural and ethical products continue gaining ground in Swiss beauty and personal care
Multinational players lead, but indie brands are challenging the established players
Positive outlook for the forecast period
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024
MARKET DATA
Table 9 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
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