Breakfast Cereals in Switzerland

  • Report Code : 1026330
  • Pages : 21
  • Published On : Dec 2024
  • Industry : Agriculture, Food and Beverages
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In 2024, breakfast cereals posted a positive performance in both retail volume and value growth. Despite an increasing number of consumers opting to have breakfast outside the home or skipping it altogether due to time constraints, the category recorded positive retail growth. This can be attributed to manufacturers' efforts to cater to the growing demand for healthier options, with many brands introducing products that offer both nutritional benefits and health-conscious ingredients.

Euromonitor International's Breakfast Cereals in Switzerland report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Breakfast Cereals market;
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* Use five-year forecasts to assess how the market is predicted to develop.

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Breakfast Cereals in Switzerland
Euromonitor International
December 2024

List Of Contents And Tables

BREAKFAST CEREALS IN SWITZERLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Nutritional benefits and health-focused ingredients support ongoing growth in breakfast cereals
Health benefits and convenience aid strong growth for muesli and granola
Innovations focus on added health benefits to align with rising wellness trends
PROSPECTS AND OPPORTUNITIES
Ongoing retail growth is expected to be driven by nutrition and convenience
Brands will focus on expanding consumption occasions to drive ongoing growth
Health trends and limited innovation opportunities are ongoing threats to breakfast cereal
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 2 Sales of Breakfast Cereals by Category: Value 2019-2024
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2020-2024
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2021-2024
Table 7 Distribution of Breakfast Cereals by Format: % Value 2019-2024
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2024-2029
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2024-2029
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2024-2029
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2024-2029
STAPLE FOODS IN SWITZERLAND
EXECUTIVE SUMMARY
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2019-2024
Table 13 Sales of Staple Foods by Category: Value 2019-2024
Table 14 Sales of Staple Foods by Category: % Volume Growth 2019-2024
Table 15 Sales of Staple Foods by Category: % Value Growth 2019-2024
Table 16 NBO Company Shares of Staple Foods: % Value 2020-2024
Table 17 LBN Brand Shares of Staple Foods: % Value 2021-2024
Table 18 Penetration of Private Label by Category: % Value 2019-2024
Table 19 Distribution of Staple Foods by Format: % Value 2019-2024
Table 20 Forecast Sales of Staple Foods by Category: Volume 2024-2029
Table 21 Forecast Sales of Staple Foods by Category: Value 2024-2029
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2024-2029
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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In 2024, processed meat, seafood and meat alternatives recorded positive retail value and volume growth. The processed seafood segment outperformed processed meat, primarily due to its rich nutrient profile, lower levels of saturated fat, and its growing association with weight management. This led ...

Staple Foods in Switzerland...

In 2024, staple food in Switzerland experienced positive retail value and volume growth, with several key trends shaping the category. Prices remained high throughout 2024 due to rising packaging, energy and transport costs. Furthermore, the Russian invasion of Ukraine has disrupted the global grain...

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Rice, pasta, and noodles posted a positive retail value growth performance of 4% in 2024. However, this was lower than the previous years, with retail value growth reaching 6% in 2022 and 5% in 2023. Despite this, the category remained a staple in Swiss households, offering convenience, ease of prep...

Processed Fruit and Vegetables in Switzerland...

In 2024, processed fruit and vegetables in Switzerland recorded both positive retail volume and value growth, continuing to benefit from the convenience trend as time-conscious consumers increasingly sought easier cooking options. The category's retail volume growth was positive, albeit modest, as t...

Baked Goods in Switzerland...

In 2024, the baked goods market in Switzerland experienced a stagnated performance in retail volume terms but a 2% increase in retail value growth, largely due to the impact of inflation. The rise in prices of key raw materials such as cereals, sugar, and cocoa, along with the increasing costs of tr...

Breakfast Cereals in Switzerland...

In 2024, breakfast cereals posted a positive performance in both retail volume and value growth. Despite an increasing number of consumers opting to have breakfast outside the home or skipping it altogether due to time constraints, the category recorded positive retail growth. This can be attributed...

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Meals and soups posted a solid performance in Switzerland in 2024. This can be attributed to the establishment of hybrid work formats, and convenience and on-the-go consumption trends. The category also experienced price increases due to higher costs for manufacturers, global inflationary pressures ...

Sauces, Dips and Condiments in Switzerland...

Sauces, dips, and condiments posted positive growth in Switzerland in 2024, largely owing to the increasing demand for convenience in using prepared sauces instead of making them from scratch. Other factors driving growth included consumers' willingness to experiment with different and exotic dishes...

Cooking Ingredients and Meals in Switzerland...

Cooking ingredients and meals posted positive current value and volume growth in Switzerland in 2024. Health and wellness remained a key driver behind the performance of the category thanks to growing concerns about obesity. Products that do not contain preservatives or artificial ingredients were i...

Edible Oils in Switzerland...

Edible oils in Switzerland posted a strong performance in 2024, with growth across all metrics. The category is highly dependent on weather conditions and experienced unit price increases due to higher commodities, energy, packaging and transport costs. Euromonitor International's Edibl...