Beauty and Personal Care in Switzerland

Beauty and Personal Care in Switzerland 
Euromonitor International 
September 2020

List OF CONTENTS AND TABLES 
 
EXECUTIVE SUMMARY 
COVID-19 impact on beauty and personal care 
COVID-19 country impact 
Natural and ethical products continue gaining ground in Swiss beauty and personal care 
Multinational players lead, but indie brands are challenging the established players 
Positive outlook for the forecast period  
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024 
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024 
MARKET DATA 
Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019 
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019 
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019 
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019 
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019 
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019 
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2014-2019 
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2019 
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024 
Table 10 	Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024 
GLOBAL MACROECONOMIC ENVIRONMENT 
GLOBAL INDUSTRY ENVIRONMENT 
DISCLAIMER 
SOURCES 
Summary 1 Research Sources 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
Dynamic mass sun protection, but mass colour cosmetics suffers from small price differences to premium products 
Saturation, maturity and competition from premium products putting pressure on the mass segment 
L'Oréal and Beiersdorf lead, with private label then having the next biggest share 
2020 AND BEYOND 
COVID-19 impact 
Affected products within mass beauty and personal care 
Recovery and opportunities 
CATEGORY DATA 
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019 
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019 
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019 
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019 
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024 
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
Premium colour cosmetics continues to offer good prospects for growth  
Natural beauty will remain a key theme in premium beauty and personal care 
L'Oréal leads a premium environment that is becoming more fragmented and competitive 
2020 AND BEYOND 
COVID-19 impact 
Affected products within premium beauty and personal care 
Recovery and opportunities 
CATEGORY DATA 
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019 
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019 
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019 
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019 
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024 
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
Falling birth rate makes for a challenging environment in baby and child-specific products 
Demand for natural formulations to be a key driver of growth 
Private label continues to lead, with Migros at its head, while Galderma is the leading branded player 
2020 AND BEYOND 
COVID-19 impact 
Affected products within baby and child-specific products 
Recovery and opportunities 
CATEGORY DATA 
Table 23 Sales of Baby and Child-specific Products by Category: Value 2014-2019 
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019 
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019 
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019 
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019 
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2016-2019 
Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2016-2019 
Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2016-2019 
Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024 
Table 32 	Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024 
Table 33 	Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
Products with a natural positioning expected to drive growth 
Bath and shower growth moves into positive territory in current value terms  
Beiersdorf leads bath and shower thanks to cutting-edge products 
2020 AND BEYOND 
COVID-19 impact 
Affected products within bath and shower 
Recovery and opportunities 
CATEGORY DATA 
Table 34 Sales of Bath and Shower by Category: Value 2014-2019 
Table 35 Sales of Bath and Shower by Category: % Value Growth 2014-2019 
Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019 
Table 37 NBO Company Shares of Bath and Shower: % Value 2015-2019 
Table 38 LBN Brand Shares of Bath and Shower: % Value 2016-2019 
Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2016-2019 
Table 40 Forecast Sales of Bath and Shower by Category: Value 2019-2024 
Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024 
Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
Innovation helping to drive demand, while premium products are recording faster growth than mass products 
Organic, cruelty-free and vegan products on the rise 
L'Oréal extends its lead by adding share as number two player Coty loses share 
2020 AND BEYOND 
COVID-19 impact 
Affected products within colour cosmetics 
Recovery and opportunities 
CATEGORY DATA 
Table 43 Sales of Colour Cosmetics by Category: Value 2014-2019 
Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019 
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2015-2019 
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019 
Table 47 LBN Brand Shares of Eye Make-up: % Value 2016-2019 
Table 48 LBN Brand Shares of Facial Make-up: % Value 2016-2019 
Table 49 LBN Brand Shares of Lip Products: % Value 2016-2019 
Table 50 LBN Brand Shares of Nail Products: % Value 2016-2019 
Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2016-2019 
Table 52 	Forecast Sales of Colour Cosmetics by Category: Value 2019-2024 
Table 53 	Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
Sprays and roll-ons to remain the most popular formats 
Demand for natural and organic products continues to grow  
Unilever Schweiz leads in what is a mass-dominated category 
2020 AND BEYOND 
COVID-19 impact 
Affected products within deodorants 
Recovery and opportunities 
CATEGORY DATA 
Table 54 Sales of Deodorants by Category: Value 2014-2019 
Table 55 Sales of Deodorants by Category: % Value Growth 2014-2019 
Table 56 Sales of Deodorants by Premium vs Mass: % Value 2014-2019 
Table 57 NBO Company Shares of Deodorants: % Value 2015-2019 
Table 58 LBN Brand Shares of Deodorants: % Value 2016-2019 
Table 59 LBN Brand Shares of Premium Deodorants: % Value 2016-2019 
Table 60 Forecast Sales of Deodorants by Category: Value 2019-2024 
Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024 
Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2019-2024 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
Depilatories will continue to face major threats to growth 
Women's razors and blades continues driving sales of depilatories 
Procter & Gamble leads, with Wilkinson Sword in second place 
2020 AND BEYOND 
COVID-19 impact 
Affected products within depilatories 
Recovery and opportunities 
CATEGORY DATA 
Table 63 Sales of Depilatories by Category: Value 2014-2019 
Table 64 Sales of Depilatories by Category: % Value Growth 2014-2019 
Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2015-2019 
Table 66 NBO Company Shares of Depilatories: % Value 2015-2019 
Table 67 LBN Brand Shares of Depilatories: % Value 2016-2019 
Table 68 Forecast Sales of Depilatories by Category: Value 2019-2024 
Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
Value growth in fragrances limited by a number of factors 
Online sales growing but buyers still like to "experience" a fragrance before purchasing 
Chanel leads, Christian Dior most dynamic, limited private label presence 
2020 AND BEYOND 
COVID-19 impact 
Affected products within fragrances 
Recovery and opportunities 
CATEGORY DATA 
Table 70 Sales of Fragrances by Category: Value 2014-2019 
Table 71 Sales of Fragrances by Category: % Value Growth 2014-2019 
Table 72 NBO Company Shares of Fragrances: % Value 2015-2019 
Table 73 LBN Brand Shares of Fragrances: % Value 2016-2019 
Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2016-2019 
Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2016-2019 
Table 76 Forecast Sales of Fragrances by Category: Value 2019-2024 
Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
Hair care struggling to grow in value terms as the presence of low-priced  products increases 
Natural products continue to gain ground 
L'Oréal Suisse leads hair care, followed by Henkel and Procter & Gamble 
2020 AND BEYOND 
COVID-19 impact 
Affected products within hair care 
Recovery and opportunities 
CATEGORY DATA 
Table 78 Sales of Hair Care by Category: Value 2014-2019 
Table 79 Sales of Hair Care by Category: % Value Growth 2014-2019 
Table 80 Sales of Hair Care by Premium vs Mass: % Value 2014-2019 
Table 81 NBO Company Shares of Hair Care: % Value 2015-2019 
Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2015-2019 
Table 83 LBN Brand Shares of Hair Care: % Value 2016-2019 
Table 84 LBN Brand Shares of Colourants: % Value 2016-2019 
Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2016-2019 
Table 86 LBN Brand Shares of Styling Agents: % Value 2016-2019 
Table 87 	LBN Brand Shares of Premium Hair Care: % Value 2016-2019 
Table 88 	Forecast Sales of Hair Care by Category: Value 2019-2024 
Table 89 	Forecast Sales of Hair Care by Category: % Value Growth 2019-2024 
Table 90 	Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
Facial hair trend impacting men's shaving 
Social media to continue playing an important role in marketing strategies 
Procter & Gamble continues to lead men's grooming 
2020 AND BEYOND 
COVID-19 impact 
Affected products within men's grooming 
Recovery and opportunities 
CATEGORY DATA 
Table 91 Sales of Men's Grooming by Category: Value 2014-2019 
Table 92 Sales of Men's Grooming by Category: % Value Growth 2014-2019 
Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2015-2019 
Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2019 
Table 95 NBO Company Shares of Men's Grooming: % Value 2015-2019 
Table 96 LBN Brand Shares of Men's Grooming: % Value 2016-2019 
Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2016-2019 
Table 98 Forecast Sales of Men's Grooming by Category: Value 2019-2024 
Table 99 Forecast Sales of Men's Grooming by Category: % Value Growth 2019-2024 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
Mouthwashes/dental rinses most dynamic, battery toothbrushes continues declining 
Natural products finding their way into oral care 
Colgate-Palmolive leads oral care due to strong consumer loyalty 
2020 AND BEYOND 
COVID-19 impact 
Affected products within oral care 
Recovery and opportunities 
CATEGORY DATA 
Table 100 Sales of Oral Care by Category: Value 2014-2019 
Table 101 Sales of Oral Care by Category: % Value Growth 2014-2019 
Table 102 Sales of Toothbrushes by Category: Value 2014-2019 
Table 103 Sales of Toothbrushes by Category: % Value Growth 2014-2019 
Table 104 Sales of Toothpaste by Type: % Value Breakdown 2015-2019 
Table 105 NBO Company Shares of Oral Care: % Value 2015-2019 
Table 106 LBN Brand Shares of Oral Care: % Value 2016-2019 
Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2016-2019 
Table 108 LBN Brand Shares of Toothpaste: % Value 2016-2019 
Table 109 	Forecast Sales of Oral Care by Category: Value 2019-2024 
Table 110 	Forecast Sales of Oral Care by Category: % Value Growth 2019-2024 
Table 111 	Forecast Sales of Toothbrushes by Category: Value 2019-2024 
Table 112 	Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
Social media helping to raise awareness and drive sales 
Consumers looking for ethical and natural products 
Beiersdorf and L'Oréal lead in what is a fragmented skin care category 
2020 AND BEYOND 
COVID-19 impact 
Affected products within skin care 
Recovery and opportunities 
CATEGORY DATA 
Table 113 Sales of Skin Care by Category: Value 2014-2019 
Table 114 Sales of Skin Care by Category: % Value Growth 2014-2019 
Table 115 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019 
Table 116 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019 
Table 117 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019 
Table 118 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019 
Table 119 NBO Company Shares of Skin Care: % Value 2015-2019 
Table 120 LBN Brand Shares of Skin Care: % Value 2016-2019 
Table 121 LBN Brand Shares of Basic Moisturisers: % Value 2016-2019 
Table 122 	LBN Brand Shares of Anti-agers: % Value 2016-2019 
Table 123 	LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2016-2019 
Table 124 	LBN Brand Shares of General Purpose Body Care: % Value 2016-2019 
Table 125 	LBN Brand Shares of Premium Skin Care: % Value 2016-2019 
Table 126 	Forecast Sales of Skin Care by Category: Value 2019-2024 
Table 127 	Forecast Sales of Skin Care by Category: % Value Growth 2019-2024 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
Consumers looking for high SPF in their sun care products 
Self-tanning continues declining, with sun protection and aftersun driving overall growth 
Beiersdorf leads sun care, with private label holding the second biggest share  
2020 AND BEYOND 
COVID-19 impact 
Affected products within sun care 
Recovery and opportunities 
CATEGORY DATA 
Table 128 Sales of Sun Care by Category: Value 2014-2019 
Table 129 Sales of Sun Care by Category: % Value Growth 2014-2019 
Table 130 NBO Company Shares of Sun Care: % Value 2015-2019 
Table 131 LBN Brand Shares of Sun Care: % Value 2016-2019 
Table 132 LBN Brand Shares of Premium Adult Sun Care: % Value 2016-2019 
Table 133 Forecast Sales of Sun Care by Category: Value 2019-2024 
Table 134 Forecast Sales of Sun Care by Category: % Value Growth 2019-2024