The key factor behind the continued success of sales leader Daniel Wellington is its strong knowledge and effective targeting of its customer base. The company's main clientele is millennials, who are still in the early stages of their careers and generally lack the disposable income to support luxurious purchases. Such consumers were the first adopters of social media, with Daniel Wellington's focus on influencer marketing helping to attract customers. The price range of products reflects the f...
Euromonitor International's Watchesin Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Watches by Price Band, Watches by type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Watches market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Watches in Sweden
Euromonitor International
July 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Daniel Wellington Continues To Make Consumers Tick Thanks To Its Affordable Yet Luxurious Positioning
the Category Struggles As Competition Strengthens From Smart Wearables
New Payment Technology Could Make Analogue Watches More Attractive Than Smart Watches
Competitive Landscape
the Swatch Group Is Still Number One for Watches As It Has the Broadest Appeal
Swiss Watches Fall Out of Favour, While Daniel Wellington Grows Thanks To Its Successful Millennial-targeting Strategy
Internet Retailing Becomes More Prominent, Squeezing Sales Among Small Watch Stores
Category Data
Table 1 Sales of Watches by Category: Volume 2014-2019
Table 2 Sales of Watches by Category: Value 2014-2019
Table 3 Sales of Watches by Category: % Volume Growth 2014-2019
Table 4 Sales of Watches by Category: % Value Growth 2014-2019
Table 5 Sales of Watches by Price Band: Volume 2014-2019
Table 6 Sales of Watches by Price Band: Value 2014-2019
Table 7 Sales of Watches by Price Band: % Volume Growth 2014-2019
Table 8 Sales of Watches by Price Band: % Value Growth 2014-2019
Table 9 NBO Company Shares of Watches: % Value 2014-2018
Table 10 LBN Brand Shares of Watches: % Value 2015-2018
Table 11 Distribution of Watches by Format: % Value 2014-2019
Table 12 Forecast Sales of Watches by Category: Volume 2019-2024
Table 13 Forecast Sales of Watches by Category: Value 2019-2024
Table 14 Forecast Sales of Watches by Category: % Volume Growth 2019-2024
Table 15 Forecast Sales of Watches by Category: % Value Growth 2019-2024
Table 16 Forecast Sales of Watches by Price Band: Volume 2019-2024
Table 17 Forecast Sales of Watches by Price Band: Value 2019-2024
Table 18 Forecast Sales of Watches by Price Band: % Volume Growth 2019-2024
Table 19 Forecast Sales of Watches by Price Band: % Value Growth 2019-2024
Executive Summary
Personal Accessories in Sweden Relies on Luxury Purchases for Value Growth
Fast Fashion Is Struggling To Achieve Value Growth As the Luxury Trend Consolidates
Most Personal Accessories Regularly Attract New Brands and Products
Stores Increase Their Online Presence As Internet Retailing Gathers Momentum
Enhancing Product Quality Is Key To Compensating for Static Volume Demand
Market Data
Table 20 Sales of Personal Accessories by Category: Volume 2014-2019
Table 21 Sales of Personal Accessories by Category: Value 2014-2019
Table 22 Sales of Personal Accessories by Category: % Volume Growth 2014-2019
Table 23 Sales of Personal Accessories by Category: % Value Growth 2014-2019
Table 24 NBO Company Shares of Personal Accessories: % Value 2014-2018
Table 25 LBN Brand Shares of Personal Accessories: % Value 2015-2018
Table 26 Distribution of Personal Accessories by Format: % Value 2014-2019
Table 27 Forecast Sales of Personal Accessories by Category: Volume 2019-2024
Table 28 Forecast Sales of Personal Accessories by Category: Value 2019-2024
Table 29 Forecast Sales of Personal Accessories by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Personal Accessories by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources
| Price : US$ 2450 | Date : Jan 2024 |
| Category : Consumer Goods and Retail | Pages : 254 |
| Price : US$ 2450 | Date : Jan 2024 |
| Category : Consumer Goods and Retail | Pages : 300 |
| Price : US$ 3500 | Date : Sep 2023 |
| Category : Consumer Goods and Retail | Pages : 150 |
| Price : US$ 3500 | Date : Sep 2023 |
| Category : Electronics | Pages : 152 |
| Price : US$ 3500 | Date : Sep 2023 |
| Category : Consumer Goods and Retail | Pages : 148 |
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